The Visionary VA Podcast

Holly Copsey
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The Visionary VA Podcast

The Visionary VA Podcast is for ambitious virtual assistants ready to scale their businesses into thriving agencies. Hosted by Holly Copsey, who has built an approaching seven-figure VA business with a team of 30, this podcast gives you the tools to transform your solo VA business into a scalable, multi-VA agency. Tune in weekly for actionable tips, success stories, and expert interviews covering everything from team building and systems to pricing strategies and attracting high-paying clients. Subscribe now and get ready to scale!

  1. Managing Overwhelm as a VA: How to Recognise and Reset

    2 DAYS AGO

    Managing Overwhelm as a VA: How to Recognise and Reset

    Overwhelm can creep in before you even realise it. In this episode, I share how to spot the early signs, practical strategies to stop it in its tracks and mindset shifts to help you take control before stress takes over.  Every VA experiences overwhelm at some point - whether it’s juggling multiple clients, trying to grow your business, or simply keeping up with everything life throws your way. The problem is, overwhelm doesn’t always hit suddenly. It builds up over time, and before you know it, you’re feeling stuck, exhausted and unsure where to start.  In this episode, I’ll help you recognise the early warning signs of overwhelm, share practical steps to regain control and talk about why looking after your energy is just as important as managing your workload. From brain-dumping and prioritising ruthlessly to shifting your mindset and setting boundaries, these strategies will help you manage challenges without getting stuck in a cycle of stress.  Key Takeaways:  Recognising the early signs of overwhelm allows you to take action before it escalates.  Practical strategies like brain-dumping, prioritisation and energy check-ins help you regain control.  Shifting your mindset and setting boundaries are key to preventing overwhelm in the long term.  It’s not about doing more - it’s about doing what matters most. Overwhelm doesn’t mean you’re failing; it just means you care. The key is learning how to reset before it takes over.  Take five minutes after this episode to brain dump everything on your mind. Then, highlight the one thing you’ll focus on next - and take that first step. Small, intentional actions will help you break free from the cycle of overwhelm. Get our Free mini course on Creating Solid Business Foundations.⁠  ⁠Hiring Associates free guide.⁠  ⁠Find us on our website. ⁠

    10 min
  2. Pricing, Scaling & Thinking Bigger with Robin Waite

    FEB 20

    Pricing, Scaling & Thinking Bigger with Robin Waite

    Pricing is one of the biggest challenges for VAs, but getting it right is key to building a sustainable business. In this episode, I’m joined by Robin Waite, business coach, pricing expert and author of Take Your Shot, to dive into pricing strategies, scaling without burnout, and why you need to start thinking bigger.   Robin Waite is the founder of Fearless Business, a keynote speaker, and a bestselling author known for helping business owners take control of their pricing and profitability. In this conversation, we unpack some of the biggest challenges VAs face - undercharging, trading time for money and struggling to scale.  Robin shares why hourly rates keep VAs stuck and how to transition to pricing models that create stability and long-term success. We also discuss the importance of reviewing your numbers regularly, building a business that works for you (not the other way around), and why taking fearless action is the key to real growth.  Key Takeaways:  Your pricing should reflect the value you bring - not just your time. Learn how to move beyond hourly rates and package your services effectively.  Scaling starts with reviewing your numbers. Track key business metrics to ensure profitability and long-term growth.  Fearless business owners take action. Growth happens when you push past fear and step into bigger opportunities.  It takes confidence and clarity to charge what you're worth, scale your business, and create a sustainable future. There’s a lot to take away from my conversation with Robin.  Look at your pricing and profitability this week. Are you charging enough to build the business and lifestyle you want? If not, identify one step you can take, whether it’s raising your rates, packaging your services or setting clearer financial goals.  About Robin:   Robin is the Founder of Fearless Business, an expert on pricing, a regular keynote speaker at business events and the bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot.   If you’d like a signed copy of, Take Your Shot, sign up here - https://www.fearless.biz/tys    Website: https://www.robinwaite.com/  YouTube: https://www.youtube.com/RobinMWaite  LinkedIn: https://linkedin.com/in/RobinMWaite  Get our Free mini course on Creating Solid Business Foundations.⁠  ⁠Hiring Associates free guide.⁠  ⁠Find us on our website. ⁠

    47 min
  3. The Key Metrics Every VA Should Track for Sustainable Growth

    FEB 13

    The Key Metrics Every VA Should Track for Sustainable Growth

    If you don’t know your numbers, you can’t make informed decisions about your business. In this episode, I break down the key metrics every VA should be tracking to work smarter, not harder, and build a sustainable business.  Tracking your metrics doesn’t have to feel overwhelming. In this episode, I share the essential numbers that will give you real clarity on what’s working in your VA business, what’s not, and where to focus your energy for growth.  We’ll dive into financial metrics like revenue, profitability, and recurring income, client retention and conversion rates, and productivity insights to help you balance client work with business development. Plus, I’ll explain how tracking your marketing efforts can ensure you’re focusing on what actually drives leads and growth.  Whether you’re just starting to track your numbers or looking to refine your strategy, this episode will help you take a data-driven approach to scaling your business.  Key Takeaways:  Tracking financial metrics like net profit and recurring revenue helps you make smarter business decisions.  Understanding client retention and lead conversion rates allows you to improve your sales and service strategy.  Reviewing time management and marketing data ensures you’re focusing your efforts where they’ll have the most impact.   Pick one or two key metrics to start tracking this month. Whether it’s your profit margin, lead conversion rate, or time spent on billable work, getting clear on your numbers will help you make more strategic decisions.  Monthly Metric Tracker Download Get our Free mini course on Creating Solid Business Foundations.⁠  ⁠Hiring Associates free guide.⁠  ⁠Find us on our website. ⁠

    10 min
  4. Growing a VA Business in a Niche Market with Jane Scroggs

    FEB 6

    Growing a VA Business in a Niche Market with Jane Scroggs

    What does it take to grow a successful VA business in a specialised industry? In this episode, I’m joined by Jane Scroggs, founder of Beam Virtual Property Support and Eave Assistants, to talk about her journey from solo VA to agency owner, the challenges of scaling, and how she developed a niche in the property sector.  Jane Scroggs leads two successful VA agencies specialising in property support, managing a combined team of 25 virtual assistants. We dive into the challenges of recruitment, maintaining a strong team culture, and why Jane believes in proactively headhunting the right associates.  Jane opens up about the highs and lows of running a VA agency, her approach to leadership, and how she’s structuring her business for long-term success, without sacrificing balance and freedom.  Key Takeaways:  Building a niche VA agency requires deep industry knowledge and a proactive approach to recruitment.  Finding the right associates is key. Headhunting can be more effective than traditional hiring.  Scaling successfully means stepping away from client work and focusing on leadership and business development.  It takes resilience, focus and commitment to run a successful business, there’s a lot to take away from my conversation with Jane.   If you're considering scaling your VA business, start by identifying your niche and defining the kind of team you want to build. Look at your current workload and pinpoint areas where outsourcing could help you grow.  About Jane:   Jane leads Beam Virtual Property Support and Eave Assistants, two property-focused VA agencies with a combined team of 25 virtual assistants. They handle tenancy admin, maintenance and project management for landlords and letting agents, streamlining processes, reducing compliance risks and freeing up time for portfolio growth.    Before founding Beam in 2020, Jane worked in the property industry as an executive assistant in London and Monaco, and helped develop Podville, a shipping container office project in Bristol. Her extensive property experience naturally led her to niche in supporting UK property professionals.    https://www.instagram.com/janescroggs_property_va          https://www.beam-va.com/  Get our Free mini course on Creating Solid Business Foundations.⁠  ⁠Hiring Associates free guide.⁠  ⁠Find us on our website. ⁠

    42 min
  5. Why VAs Need Support Too: How to Start Outsourcing in Your Business

    JAN 30

    Why VAs Need Support Too: How to Start Outsourcing in Your Business

    You spend so much time helping clients run their businesses - but what about yours? In this episode, I’ll share why getting support in your own business is essential and how to start outsourcing with confidence.  As a VA, you constantly advise your clients on the benefits of outsourcing, but are you applying that same advice to your own business? If you’re feeling overwhelmed, stretched thin, or struggling to focus on growth, it might be time to bring in support.  In this episode, I break down why getting help isn’t a luxury - it’s a smart business decision. I’ll guide you through how to track your time, identify tasks to delegate, and start small with outsourcing. From bookkeeping and social media to operations and recruitment, I’ll share practical steps to help you decide where to begin and how to build a support system that grows with your business.  Key Takeaways:  Track your time and identify tasks that drain your energy or distract you from business growth.  Start small - bookkeeping, social media, or admin tasks are great first areas to outsource.  Build relationships with potential support early so you're ready when the time comes to delegate.   This week, track your time and pinpoint one task you could outsource. Then start exploring your options - ask for recommendations, reach out to your network, and take the first step towards scaling your business.  Get our Free mini course on Creating Solid Business Foundations.⁠  ⁠Hiring Associates free guide.⁠  ⁠Find us on our website. ⁠

    10 min
  6. Handling Challenges in Your VA Business: Resilience, Mindset & Solutions

    JAN 23

    Handling Challenges in Your VA Business: Resilience, Mindset & Solutions

    Setbacks are inevitable in business, but they don’t have to derail you. In this episode, I’ll share practical strategies to help you navigate tough times, build resilience and move forward with confidence.   Every business owner faces challenges - whether it’s a difficult client, team issues, or financial uncertainty. The key is knowing how to handle them in a way that keeps you moving forward. In this episode, I’m sharing the mindset shifts and practical strategies that have helped me overcome setbacks and navigate tough times in business.  We’ll cover why it’s essential to separate challenges from your self-worth, how to shift into problem-solving mode, and how to find the silver lining even in difficult situations. Plus, I’ll share actionable steps to help you stay focused, get the right support, and approach challenges with a clear, solution-driven mindset.  Key Takeaways:  ➡️ Don’t take setbacks personally - most challenges are not a reflection of you or your abilities.  ➡️ A problem-solving mindset helps you take control of tough situations instead of feeling stuck.  ➡️ Every challenge holds a lesson - focus on the opportunity it creates rather than just the difficulty.   Think about a challenge you’re facing in your business right now. Step back, view it objectively, and consider what advice you’d give a friend in the same situation. Then, take one small, proactive step toward a solution.  Get our Free mini course on Creating Solid Business Foundations.⁠  ⁠Hiring Associates free guide.⁠  ⁠Find us on our website. ⁠

    9 min
  7. Essential Marketing Assets to Grow Your VA Business

    JAN 16

    Essential Marketing Assets to Grow Your VA Business

    Tired of chasing leads and wondering where your next client will come from? In this episode, I’ll share how creating key marketing assets can help clients find you and position your VA business as the go-to choice.   Marketing assets might sound overwhelming, but they’re vital tools that work for your business while you focus on what you do best. In this episode, I break down the five core marketing assets every VA business should have: a professional website, lead magnet, client success stories, social media presence, and consistent content.  We’ll cover how these assets help attract your ideal clients, build authority, and create a consistent client pipeline. I’ll also share examples and practical tips to help you get started, highlight common mistakes to avoid, and explain why it's crucial to measure what’s working and adjust as you grow.  Key Takeaways:  Start with one or two key marketing assets and build from there - don’t try to do everything at once.  A lead magnet can be a simple resource, like a checklist or guide, that adds value and grows your audience.  Consistency in branding and messaging builds trust and positions you as an expert.  Choose one marketing asset to focus on this month - whether it’s refreshing your website, creating a lead magnet, or sharing client success stories. Take the first step and make it count!  Get our Free mini course on Creating Solid Business Foundations.⁠  ⁠Hiring Associates free guide.⁠  ⁠Find us on our website. ⁠

    10 min
  8. Creating Clarity: Setting Expectations for VA Team Success

    JAN 9

    Creating Clarity: Setting Expectations for VA Team Success

    Clear expectations create clarity and cohesion in your VA team. In this episode, I’ll share why they matter, how to set them effectively, and the tools you can use to lead your team to success.  Whether you’re starting out with your first associate or leading a small team, setting clear expectations is vital for building trust, reducing stress, and achieving success. In this episode, I’ll explain why clarity matters, how to set specific, measurable, and aligned expectations, and how to maintain them over time.  We’ll also explore the tools that can make this process easier, from project management platforms to SOPs and onboarding resources. Drawing from my own experiences -mistakes and all - I’ll highlight common pitfalls to avoid, and the practical steps that will help your team thrive.  Key Takeaways:  Clear expectations reduce stress, create alignment, and empower your team to succeed  Specificity and measurable outcomes are key - be clear about roles, deadlines, and deliverables  Regular check-ins and flexible adjustments keep expectations relevant and your team on track.   Take some time this week to review your team’s current roles and projects. Ask yourself if your expectations are clear, specific, and realistic. If not, use the tools and strategies from this episode to communicate and clarify for better results.  Get our Free mini course on Creating Solid Business Foundations.⁠  ⁠Hiring Associates free guide.⁠  ⁠Find us on our website. ⁠

    10 min
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Trailer

About

The Visionary VA Podcast is for ambitious virtual assistants ready to scale their businesses into thriving agencies. Hosted by Holly Copsey, who has built an approaching seven-figure VA business with a team of 30, this podcast gives you the tools to transform your solo VA business into a scalable, multi-VA agency. Tune in weekly for actionable tips, success stories, and expert interviews covering everything from team building and systems to pricing strategies and attracting high-paying clients. Subscribe now and get ready to scale!

Information

  • Creator
    Holly Copsey
  • Years Active
    2024 - 2025
  • Episodes
    18
  • Rating
    Explicit
  • Copyright
    © Holly Copsey
  • Show Website
    The Visionary VA Podcast

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