The Media Odyssey

Evan Shapiro & Marion Ranchet
  • 5.0 (7)
  • TV & FILM
  • UPDATED WEEKLY
The Media Odyssey

Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey. Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories. Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights. Ranchet and Shapiro are known for their sharp-yet-accessible content on Media consumption, audience trends, and the shifting fundamentals of the business itself. Even during the toughest of topics, they each make talking about Media fun. Together every week, these two will offer entertaining, often humorous, and always educational content on today’s Media Odyssey.

  1. SIZING THE CONTENT ECONOMY - Live from MIP London!

    5D AGO

    SIZING THE CONTENT ECONOMY - Live from MIP London!

    In this FIRST EVER live recorded episode of The Media Odyssey at MIP London, Evan and Marion dive into the evolving landscape of the content economy, the impact of streaming giants pivoting towards sports, shifts in streaming investment, and the growing influence of AVOD and FAST platforms. They also welcome Ryan Afshar (VP, Publishers & Platforms at LG Ad Solutions) for a deep dive into the FAST ecosystem and how television manufacturers like LG are reshaping the way audiences discover and consume content. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters:Marion Ranchet - https://marionranchet.substack.com/Evan Shapiro - https://eshap.substack.com/

    31 min

  2. MAR 16 · BONUS

    CHATTING AT SXSW: Lydia Daly | Paramount

    In this episode of "Chatting at SXSW", Evan Shapiro speaks with Lydia Daly, EVP, Head of Advertising Research and Insights at Paramount, about how brands navigate the rapidly evolving cultural landscape. Daly's team studies audience behaviors, market trends, and cultural shifts to help advertisers make informed, data-driven decisions. She highlights the increasing velocity of cultural change, where trends emerge and disappear quickly, making it challenging for brands to determine when and how to engage. Daly emphasizes that brands must develop social listening capabilities, understand trend cycles, and establish clear brand guidelines to navigate this fast-moving space effectively. She also notes that partnering with established content creators or platforms can help brands stay relevant without taking on the full burden of trend management alone. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters:Marion Ranchet - https://marionranchet.substack.com/Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Guest Introduction (00:22) - Role and Responsibilities at Paramount (01:29) - Audience Insights and Cultural Trends (02:03) - Generational Studies and Creative Strategy (03:11) - Velocity of Culture and Brand Adaptation (04:15) - Brand Strategies and Social Listening (05:24) - Understanding Trends and Signals (06:23) - Importance of Brand Guidelines (07:03) - Working with Publishers and Content Creators (07:38) - Panel Discussion and Closing Remarks

    9 min

  3. MAR 16 · BONUS

    CHATTING AT SXSW: Nicki Sheard | BBC Studios

    In this episode of "Chatting at SXSW", Evan Shapiro speaks with Nicki Sheard, CEO of Brands and Licensing at BBC Studios, about how the company monetizes its vast content library globally. Sheard highlights the success of Bluey, which was the most-streamed TV show in the U.S. in 2024 and has grown into a massive franchise with consumer products, stage shows, a movie in development, and upcoming integration into Disney parks. BBC Studios strategically distributes its brands, including Doctor Who, Top Gear, and BBC Earth, across multiple platforms—linear TV, streaming, social media, and YouTube, where it now has 90 active channels. Sheard discusses how digital-first content can fuel traditional broadcast deals and how multi-platform exposure is essential for building lasting franchises. While some kids' brands originate online and transition to traditional media, she notes that long-term success still depends on content quality and authenticity. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters:Marion Ranchet - https://marionranchet.substack.com/Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Guest Introduction (00:17) - Role and Responsibilities at BBC Studios (00:49) - Exploring BBC Brands and Bluey's Success (02:06) - Bluey's Distribution and YouTube Strategy (03:52) - Building a Global Brand (04:35) - Challenges in Children's Media (05:16) - Future of Kids' Brands and Conclusion

    7 min

  4. MAR 16 · BONUS

    CHATTING AT SXSW: Ruth Berry | ITV Studios

    In this episode of "Chatting at SXSW", Evan Shapiro interviews Ruth Berry, President of Global Partnerships & Zoo 55 at ITV Studios, about the network's evolving content strategy. Berry explains how ITV Studios, which operates in 13 markets with 60 production companies, is adapting to changing viewer habits by expanding into digital platforms through Zoo55, ITV’s digital studio. Zoo55 helps repurpose existing content—like Love Island, Hell’s Kitchen, and River Monsters—to reach new, younger audiences on platforms such as YouTube, gaming, and FAST channels. She highlights how audiences now consume long-form content in non-traditional ways, with YouTube on connected TVs becoming a significant distribution method. Berry also emphasizes the importance of experimenting with digital engagement, noting that ITV's approach is to "test and learn" without fear of cannibalizing traditional television viewership. This strategy allows ITV to maximize the value of its content while staying ahead of industry shifts. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters:Marion Ranchet - https://marionranchet.substack.com/Evan Shapiro - https://eshap.substack.com/

    10 min

  5. MAR 16 · BONUS

    CHATTING AT SXSW: Mike Sid | Ateliere

    Mike Sid (Senior Business Acceleration Office at Ateliere) joins Evan Shapiro at SXSW 2025!  The conversation touches on the evolving media landscape, emphasizing how creators must adapt to multi-platform distribution and fast-paced content demands. Ateliere helps do just that. Mike Sid highlights how Ateliere’s technology enables both small creators and large production companies to improve workflow efficiency, reduce costs, and accelerate content delivery. Their tools allow remote collaboration, real-time editing, and rapid content turnaround, making professional-grade production more accessible.  Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters:Marion Ranchet - https://marionranchet.substack.com/Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Event Overview (00:29) - Introducing Atelier and Its Products (00:40) - Live Production Revolution (01:30) - Simplifying Content Distribution (01:59) - Empowering Creators with Atelier (03:00) - Professional Grade Production for All (03:33) - Customization and Flexibility in Production (04:06) - Panel Discussion Preview (05:14) - Reality TV and Modern Content Challenges (07:05) - Remote Production Innovations (08:10) - Conclusion and Thanks

    9 min

  6. MAR 16 · BONUS

    CHATTING AT SXSW: Steve Bagdasarian | Comscore

    On this episode of "Chatting at SXSW", Evan Shapiro sits down with Steve Bagdasarian, Chief Commercial Officer of Comscore. They discuss the shift from traditional broadcast measurement to cross-platform, the increasing role of programmatic advertising and psychographic-based targeting, as well as the evolving landscape of media measurement and advertising, focusing on multi-currency vs. multi-measurement models and how Comscore differentiates itself with its granular, locally-driven measurement approach. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters:Marion Ranchet - https://marionranchet.substack.com/Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Guest Introduction (00:18) - Role and Responsibilities of a Chief Commercial Officer (00:57) - Measurement and Cross-Platform User-Centric View (01:12) - Panel Discussion on User-Centric Era (01:22) - CommScore's Differentiation in the Market (01:31) - Future of Measurement and Media Buying (03:26) - Granular Data and Programmatic Media (03:46) - Market Intelligence and Future Predictions (05:44) - Optimization and Personalization in Media (07:00) - Investment Strategies for Upfronts and New Fronts (07:45) - Conclusion and Final Thoughts

    9 min
  7. SUPER BUNDLING

    MAR 13

    SUPER BUNDLING

    HOW IS BUNDLING RESHAPING MEDIA TODAY?In this episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling with special guest Anil Malhotra, co-founder of Bango. They explore how the digital subscription economy is evolving, why consumers are increasingly turning to indirect subscription bundles, and how bundling can drive brand loyalty and lower churn rates. From streaming services to AI tools and retail subscriptions, Anil shares fascinating insights from Bango’s latest research report, Subscriptions Assemble, revealing key trends shaping the bundle economy. Learn more about how telcos, retailers, and even social media platforms are becoming key bundlers, and why the "digital vending machine" is revolutionizing the way subscriptions are managed. Check out Bango's, "Subscription's Assemble" HERE (tap to go). Anil Malhotra (Co-Founder, Bango):Anil is responsible for Bango’s global marketing activities and partnerships with app store, OEMs and global network operators. Anil has extensive experience of creating successful partnerships between fast-moving innovators and major market players. Before co-founding Bango, Anil developed global partnerships for Cyberlife Technology, one of Europe’s leading computer games technology developers, which resulted in the licensing of the company’s AI technology to the world’s leading games publishers including Warner and Hasbro. Before that he worked with Bango Exec Chair Ray Anderson at IXI, establishing a technology called X.desktop as the global user interface standard for networked computers. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters:Marion Ranchet - https://marionranchet.substack.com/Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction to Subscription Bundling (00:32) - Welcome and Guest Introduction (00:59) - Bango's Expertise in Subscription Bundling (02:03) - The Evolution of Subscription Services (05:45) - Case Studies: Successful Bundling Examples (09:28) - Consumer Behavior and Research Insights (18:08) - Global Trends and Future of Bundling (32:50) - Conclusion and Final Thoughts

    35 min
  8. MEASURING TV TODAY

    MAR 6

    MEASURING TV TODAY

    WHAT ARE THE METRICS THAT MATTER NOW? Evan Shapiro and Marion Ranchet dive into cross-platform measurement, the top priority for ad buyers in 2025 and a growing challenge worldwide. They explore how fragmented data, inconsistent standards, and a lack of collaboration between broadcasters and platforms are making it harder to track audiences across TV, streaming, mobile, and more. The conversation highlights why standardized, transparent measurement is critical for advertisers and the industry’s future. They debate whether having multiple competing measurement systems sparks innovation — or just adds confusion — as the media landscape rapidly evolves. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/ Newsletters:Marion Ranchet - https://marionranchet.substack.com/Evan Shapiro - https://eshap.substack.com/ (00:00) - Introduction and Greetings (00:33) - Special Episode Announcement (00:38) - Importance of Cross-Platform Measurement (00:49) - U.S. Data Insights (01:29) - European Perspective on Measurement (02:14) - Big Data Solutions for TV Measurement (03:27) - Streaming vs. Broadcast TV (05:33) - Four-Screen Viewing in the UK (07:19) - Challenges in Cross-Platform Measurement (11:08) - Future of TV and Digital Advertising (23:57) - Conclusion and Farewell

    27 min
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About

Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey. Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories. Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights. Ranchet and Shapiro are known for their sharp-yet-accessible content on Media consumption, audience trends, and the shifting fundamentals of the business itself. Even during the toughest of topics, they each make talking about Media fun. Together every week, these two will offer entertaining, often humorous, and always educational content on today’s Media Odyssey.

Information

  • Creator
    Evan Shapiro & Marion Ranchet
  • Years Active
    2024 - 2025
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © (c) 2025 The Media Odyssey

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