Velvet Rope Playbook

Mark Satterfield
  • 4.9 (19)
  • MARKETING
  • UPDATED WEEKLY

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."

  1. 11H AGO

    How to Get Rich Clients to Trust You Over a Meal

    Big deals don’t happen in offices—they happen at the right tables. In this episode, I reveal The $10,000 Dinner Strategy, a powerful, underutilized approach that transforms casual meals into high-value client relationships. If you know how to set the stage, a single dinner can lead to six or even seven-figure deals. I break down exactly how to engineer these opportunities, from choosing the right environment to mastering the psychology of affluent decision-makers. Whether you're in luxury real estate, financial services, or another high-end industry, this strategy can help you close deals effortlessly—without ever feeling like you're selling. What You’ll Learn in This Episode:✅ Why the biggest deals are made at the dinner table, not the boardroom ✅ The psychology behind why affluent clients open up in social settings ✅ How to orchestrate a meal that naturally leads to business conversations ✅ The secret to making high-net-worth individuals see you as the expert ✅ Actionable steps to turn a simple dinner into a major business opportunity By the way—if you’re enjoying this episode and want to learn how to use storytelling as a tool for getting more affluent clients, head on over to http://www.velvetropestorysellling.com for the details. #HighTicketSales #LuxuryMarketing #AffluentClients #BigDeals #NetworkingStrategy #ClosingDeals #SalesPsychology #BusinessGrowth #EliteNetworking #LuxurySales #WealthMindset #EntrepreneurLife #ClientAcquisition #ExclusivityMarketing #VelvetRopePlaybook #HighNetWorth #DealMaking #BusinessSuccess #SalesSecrets #LuxuryBusiness

    8 min

  2. 1D AGO

    The Silent Killer in High-End Business: Price Competition

    There’s a silent killer in high-end business, and it’s price competition. Too many professionals—smart, skilled, and driven—fall into the trap of undercutting the competition and justifying their value with discounts instead of positioning. But here’s the truth: wealthy clients don’t buy based on price. They buy based on confidence. In today’s episode, I’ll introduce you to Discount Danny, a luxury consultant who learned this lesson the hard way, and Marquis Montrose, an art collector who revealed the high cost of low prices. You’ll discover why competing on price doesn’t just hurt your profits—it destroys your credibility in the affluent market. If you want to attract high-net-worth clients and position yourself as a premium authority, this episode is a must-listen. 🔑 In This Episode, You’ll Learn: ✔️ Why price competition is a dead-end strategy in luxury markets ✔️ How wealthy clients evaluate value—and why price is the least important factor ✔️ The pivotal mistake that cost Discount Danny his credibility ✔️ How to shift from discounting to positioning for premium clients By the way—if you’re enjoying this episode and want to learn how to use storytelling as a tool for getting more affluent clients, head on over to https://www.getwealthyclients.com/velvet-rope-storytelling-masterclass for the details #LuxuryBusiness #HighEndClients #WealthyClients #AffluentMarketing #LuxuryBranding #PremiumPositioning #HighTicketSales #PriceCompetition #StopDiscounting #LuxuryMarket #ExclusiveBranding #MarketingStrategy #SellToTheRich #HighValueClients #BusinessGrowth #SalesPsychology #ConfidenceSells #BrandAuthority #VelvetRopeStrategy #PlatinumConsulting #AffluentSuccess

    5 min

  3. 2D AGO

    The Urgency Gambit-Lessons from Fast Freddie Ferraro

    If there’s one thing I know about selling to the affluent, it’s this—indifference is your biggest enemy. The moment a high-net-worth prospect thinks, Eh, I’ll decide later, you’ve already lost. That’s why urgency isn’t just important—it’s everything. In today’s episode, I’m sharing a story about a high-stakes deal, a man called Fast Freddie Ferraro, and how the right timing turned a maybe into a yes—before his cigar even went out. What You’ll Learn in This Episode: ✅ Why urgency is the key to closing high-net-worth clients. ✅ The psychology behind decision-making in luxury sales. ✅ How a deal can be lost the second hesitation creeps in. ✅ The surprising reason why some of the slowest decision-makers move fastest when the stakes are high. Story Spotlight: Fast Freddie Ferraro Fast Freddie isn’t called Fast because he orders quickly at the bar—quite the opposite. But when it comes to sealing high-stakes deals, he moves with the precision of a greyhound chasing a mechanical rabbit. Tune in to find out how his approach to urgency can transform the way you sell to the affluent. BTW-If you’ve ever lost a client to someone with less experience (and maybe even a worse offer), you know how frustrating it is. So why does it happen? Because influence beats expertise every time. Wealthy clients don’t choose based on who’s technically the best. They choose based on who they trust the most. And trust? It doesn’t happen by accident. It’s built—deliberately, strategically, and intentionally. The good news? You can learn exactly how to do it. When you master influence, you don’t compete. You stand out. You become the go-to expert—the one they don’t just want to work with, but the one they need. Here’s how to start: 👉 Learn the Influence Blueprint Mark #LuxurySales #HighTicketSales #SalesPsychology #CloseTheDeal #MarketingToTheWealthy #ExclusiveClientele #TheVelvetRopePlaybook

    5 min

  4. 5D AGO

    Breaking the Mental Barrier

    In this episode, we dive into the hidden barrier that stops many professionals from tapping into the high-net-worth market. It’s not about a lack of skill or opportunity—it’s about the mindset. Join us as we unpack the story of Regular Ricky, a dedicated financial advisor, and Sterling Sinclair, a self-made billionaire, to discover how a single revelation can shatter limiting beliefs. BTW- Have you ever wonder why some people always seem to get the high-end clients? It’s not because they’re better than you. It’s because people trust them instantly. That’s influence. And without it, you’re stuck trying to “prove yourself” to every client who walks through the door. You’re negotiating, explaining, justifying… instead of just being the obvious choice. Here’s the fix: learn how to build influence. When you do, the whole game changes. Clients will trust you faster, say yes easier, and pay more—without hesitation. Here’s how to make it happen: 👉 Build Influence That Attracts Wealthy Clients Mark #VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands #influence #ClientExperience #HighTouchBusiness #SalesStrategies

    5 min

  5. 6D AGO

    Why Wealthy Clients Don’t Pay for Services—They Pay for Access

    If you’re selling services, you’re already losing. The ultra-wealthy don’t pay for just another financial plan, marketing strategy, or legal consultation—they pay for access. Access to insider knowledge, exclusive deals, and the kinds of opportunities they can’t easily get elsewhere. In this episode, we break down what this shift means for service professionals and why positioning yourself as a gatekeeper to exclusivity is the real key to attracting affluent clients. Take Mark, a financial advisor who was stuck pitching investment returns and portfolio performance. His problem? High-net-worth individuals can get financial advice anywhere. What they really want is someone who can get them into the rooms where high-stakes opportunities unfold. If you’re tired of competing on price and performance, this episode is your wake-up call. What You’ll Learn in This Episode:✅ Why service providers who focus on selling expertise are missing the point ✅ The psychology behind why the wealthy value access over advice ✅ How to shift your positioning to become a must-have insider ✅ Real-world examples of professionals who turned exclusivity into a competitive edge BTW 🚀 Want a Sales Page That Actually Sells? Read This.Most sales pages don’t work. They’re stuffed with tired marketing clichés, fake urgency, and overhyped promises that make people click away instead of convert. But a real sales page? The kind that turns readers into buyers? That’s a whole different game. A high-converting sales page isn’t just a wall of words—it’s a carefully designed experience that: ✅ Hooks attention in the first few seconds (so they don’t scroll away) ✅ Makes them feel their problem so deeply, they can’t ignore it ✅ Presents a solution that feels like an absolute no-brainer ✅ Overcomes every objection before they even have a chance to hesitate ✅ Leads them naturally to the only logical next step—buying And the best part? It works whether you’re selling a $1,000 offer or a $100,000 offer. If your sales page isn’t converting the way it should, you don’t need more traffic—you need better copy. I build high-performance sales pages that don’t just sit there looking pretty. They sell. Consistently. Predictably. At a premium price. Want one for your business? Go HERE: https://www.getwealthyclients.com/hire-me-to-write-a-sales-page-for-you #VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands#ClientExperience #HighTouchBusiness #SalesStrategies

    5 min

  6. FEB 18

    The Beige Broker Syndrome

    Here’s the truth: If you blend in, you lose. High-net-worth clients don’t just want expertise—they want exclusivity, status, and a compelling reason to choose you over the dozens of other professionals offering the same services. Yet too many agents, advisors, and consultants fall into what I call Beige Broker Syndrome—believing that being knowledgeable and experienced is enough. They fail to craft a brand that sets them apart, and as a result, they become just another option instead of the only option. Today, I’ve got a story about Play-It-Safe Perry, a financial advisor who did everything “by the book,” and Maverick Max, a luxury developer who understood that success isn’t just about expertise—it’s about perception, positioning, and presence. You’ll hear about the moment Perry realized that in the world of the affluent, being good isn’t enough. You have to be unforgettable. What You’ll Learn in This Episode:✅ Why blending in is the fastest way to lose high-net-worth clients ✅ How to diagnose if you’re suffering from Beige Broker Syndrome ✅ The key mindset shift that transformed Perry’s career—and how you can apply it ✅ How luxury clients make decisions (hint: it’s not based on competence alone) ✅ The power of status-driven branding and why the affluent crave exclusivity BTW...Free calls scream, I need clients!—and wealthy buyers walk the other way. Here’s what to do instead. https://FreeConsultationsSuck.com #VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands#ClientExperience #HighTouchBusiness #SalesStrategies

    5 min

  7. FEB 17

    Your Origin Story—Crafting the Narrative That Makes You Unforgettable

    Most people totally screw up their origin story. Either they don’t have one, or they tell one that makes them sound like they’re trying way too hard. Here’s the truth—your story isn’t just about how you got started; it’s about why people should care. More importantly, why wealthy clients should care. In this episode, we break down how to craft an origin story that makes you the obvious choice—without ever having to say, "I’m the best." You’ll discover: ✅ The “Expert Without Trying” formula that positions you as the go-to authority effortlessly ✅ The Underdog-to-Authority Method—why it works like magic in luxury markets ✅ A case study of a financial advisor who went from struggling to signing high-net-worth clients just by tweaking his story By the end of this episode, you’ll have a step-by-step plan to create a compelling origin story that resonates with affluent clients and sets you apart from the competition. Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint

    6 min

  8. FEB 16

    The Private Invitation That Earns Millions

    The jet sliced through the night sky, a sleek shadow against the glow of the city far below. Inside, the cabin was a cocoon of quiet luxury—champagne chilled to perfection, the air perfumed with rare oud, and a hand-stitched leather envelope resting on each seat. No sender. No instructions. Just a name, elegantly inscribed. This was The Conclave—an invitation-only experience so elusive, so secretive, that those invited hadn’t applied, hadn’t asked, and certainly hadn’t expected to be chosen. In today’s episode, we dissect the power of the unfindable invitation and what it means for businesses looking to attract the affluent. How do you create a brand so exclusive that people don’t chase it—it chases them? What You’ll Learn in This Episode:✅ The psychology behind ultra-exclusive experiences like The Conclave ✅ Why the highest-status invitations don’t come with a signup form ✅ How to craft offers that make clients feel chosen, not marketed to ✅ The key to making your services feel like an elite, closed-door opportunity The Takeaway:Exclusivity isn’t just about price—it’s about perception. The most desirable opportunities are the ones that feel unattainable. If you want to attract the affluent, your brand must carry an air of mystique, not mass appeal. Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint New Program just released! Comfort is silent killer Platinum https://www.getwealthyclients.com/silent-killer

    5 min
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Ratings & Reviews

4.9
out of 5
19 Ratings

About

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."

Information

  • Creator
    Mark Satterfield
  • Years Active
    2024 - 2026
  • Episodes
    275
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Mark Satterfield
  • Show Website
    Velvet Rope Playbook

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