Velvet Rope Playbook

Mark Satterfield
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY
Velvet Rope Playbook

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.

  1. 1 DAY AGO

    When Being Expensive Is the Selling Point

    It was a rainy Thursday evening at The Jade Room, a hidden speakeasy where crystal decanters outnumbered the patrons. If you weren’t handed a Baccarat tumbler within five minutes of stepping in, you didn’t belong there. In this episode, we step into an intimate conversation between four industry insiders, where the real game isn’t about wealth—it’s about the psychology of price. Olivia “Keys” Dubois, a real estate virtuoso known for selling properties that never officially hit the market, shares a simple but powerful story: how a twenty percent premium on a penthouse wasn’t a negotiation hurdle but a selling point. Through this story, we break down why affluent buyers don’t just pay for luxury—they pay for the meaning behind the price tag. You’ll learn how pricing can be a tool of influence, why perception trumps affordability, and how the most successful service providers position themselves as the only choice for high-net-worth clients. What You’ll Learn in This Episode:✔️ The hidden psychology behind high-ticket pricing ✔️ Why “Because it’s worth it” is sometimes the only justification you need ✔️ How exclusivity creates demand and eliminates resistance ✔️ The strategic role of price in reinforcing status and desirability Thanks for listening to The Velvet Rope Podcast!  Be sure to visit  the http://VelvetRopePodcast.com to catch up on all my episodes and claim a free copy of my Amazon #1 best selling book- The Affluent Marketing Blueprint  Thanks again for listening. This is Mark Satterfield-I’ll be back with you soon with another chapter in the Velvet Rope Playbook…Bye for now

    7 min

  2. 2 DAYS AGO

    The Perfect Moment: When Timing Makes the Sale

    In the world of high-net-worth clients, sales don’t happen through persuasion—they happen through perfect timing. The ultra-wealthy don’t like to be sold, but they love to buy when the moment is right. I learned this lesson from Fat Tony, a hedge fund manager with a Bond-villain aesthetic—Brioni suits, a vintage Reverso, and a smirk that says he’s always ahead of the game. His golden rule? 💡 “You don’t sell to the wealthy. You let them buy.” This episode is a masterclass in understanding timing from the people who sell to the elite every day: ✨ Serena “The Velvet Hammer” Devereaux—How an art dealer worked on a client for months, only to close a $200K deal in seconds. ✨ Didi Ritz, the Luxury Broker—The psychology behind the “soft no” that landed a billionaire his Malibu mansion. ✨ Dr. Alain “The Whisperer” Voss—Why concierge doctors play the long game—and how one casual mention turned a prospect into a lifelong client. ✨ Lexi “Jet Set” Carrington—How a well-timed luxury escape turned a divorcee into a high-spending, lifelong client. ✨ Captain Morgan, the Yacht Broker—The Cannes Film Festival deal that closed because of one well-placed moment of envy. 🔑 What You’ll Learn in This Episode: ✔️ The real reason the ultra-wealthy buy when they do ✔️ How to position yourself so clients feel like they’re making the decision ✔️ The psychological triggers that turn hesitation into immediate action ✔️ Why timing isn’t everything—it’s the only thing 🚀 If you’re in luxury sales, high-end real estate, wealth management, or any business that serves the one percent, this episode will change how you approach selling. Make sure to visit https://VelvetRopePodcast.com to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint  Want to learn more about me? https://www.getwealthyclients.com/bio

    8 min

  3. 3 DAYS AGO

    The Dialect of Discretion: The Subtlety of Selling Wealth

    Alright, my friend—let’s talk about something the top-tier players understand but almost no one else does: discretion. And no, I’m not just talking about keeping secrets (though that helps). Discretion isn’t just about what you say—it’s about how you make people feel. Think about it… 🧐 Ever been in a room where someone commanded presence without saying much? 😏 Ever met someone who made you feel like the most important person in the world—without being over the top? 💎 Ever wonder why the wealthiest clients are drawn to people who just “get it”? That’s the power of discretion. And today, we’re diving into how to use it like a pro to attract and keep high-net-worth clients. What You’ll Learn in This Episode:✅ Why the best in the game never overshare—and how you can master the art of saying just enough. ✅ The underrated power of well-timed silence (because sometimes, what you don’t say speaks the loudest). ✅ How to create an atmosphere of exclusivity that makes people lean in. ✅ The secret weapon of luxury service providers: making clients feel seen, understood, and valued—without trying too hard. This episode is a masterclass in subtlety—and trust me, when you get this right, your clients won’t just stick around… they’ll bring their high-net-worth friends with them. Make sure to visit https://bit.ly/49Z3rzJ to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint

    7 min

  4. 4 DAYS AGO

    The Trust Factor: Selling with Unshakable Confidence

    Here’s something most people don’t get about selling to the ultra-wealthy: It’s not about the product. It’s not even about the price. It’s about confidence. That brings us to Isabelle Laurent—better known as the Diamond Whisperer. Her clients? Royals, celebrities, and tech billionaires. Her showroom? Hidden behind an unmarked door in Paris. The woman knows how to sell at the highest level, and she does it with nothing but absolute certainty. Like the time a reclusive billionaire hesitated over a rare Burmese ruby. He questioned the price. Most salespeople would start justifying, throwing out stats and appraisals. Not Isabelle. She just looked him dead in the eye and said, “This isn’t just a gemstone. It’s a legacy. When your grandchildren ask about it, you’ll tell them it’s the most exquisite ruby you’ve ever seen, and they’ll believe you.” And just like that, the deal was done. That’s the power of confidence. Not pushy. Not desperate. Just calm, unshakable certainty. If you want to know how to sell high-ticket anything—whether it’s luxury real estate, consulting, or private jets—this is an episode you don’t want to miss. Listen now and learn:💎 Why confidence is the real currency in luxury sales 🗝️ How to sell a story, not just a product 🚪 The power of exclusivity and mystique in high-end transactions 🔥 The #1 mistake that makes wealthy clients walk away If you want to attract and sell to affluent clients, take notes. Because this is how it’s done. Catch all my episodes and get alerted when I post new ones by going here: http://VelvetRopePodcast.com

    6 min

  5. 5 DAYS AGO

    The $1 Million Email: Crafting Messages That Close Deals

    On the rooftop terrace of the exclusive St. Moritz Club, where high-stakes deals unfold over truffle risotto and vintage Champagne, one email was about to determine the fate of a multimillion-dollar transaction. The art of persuasion isn’t in the pitch—it’s in the precision of the message. Theo “Golden Quill” Saunders, a private banker known for securing yacht-sized deposits with a few well-placed words, shares a powerful insight: write like you’re already in their inner circle. 🔑 What You’ll Learn: ✔️ The psychology behind emails that command attention and close deals ✔️ Why exclusivity and familiarity matter more than formalities ✔️ How to structure a message that speaks the language of affluence ✔️ The small tweaks that turn a cold email into a high-value conversation 🚀 Whether you’re a luxury real estate agent, private banker, or elite service provider, mastering the $1 Million Email will elevate your client interactions—and your bottom line. Get all my recent podcasts and be notified when I post new episodes by going here: https://bit.ly/49Z3rzJ

    6 min

  6. 6 DAYS AGO

    Selling the Invisible: The Art of Marketing the Intangible

    Affluent clients don’t buy products or services—they buy how those offerings make them feel. In this episode, we delve into the art of selling a vision, inspired by the approach of Marlowe “Mirage” Morgan, a consultant whose pitch is as captivating as the skyline from the Shard in London. Marlowe’s unique ability to sell belief rather than features or benefits led half the room at her private event to sign up for her services—without ever discussing price. Learn how to craft a vision that resonates with your audience, connects on an emotional level, and positions your offering as the key to their success and legacy. What You’ll Learn in This Episode: Why selling a vision is essential when working with affluent clients.How Marlowe Morgan uses emotion and belief to inspire action.The power of positioning your service as a gateway to prestige, dominance, and legacy.Practical steps to shift from selling features to selling a transformative vision. Key Takeaways: Emotion Drives Decisions: Affluent clients make purchasing decisions based on how an offering aligns with their aspirations and values.Sell the Outcome, Not the Process: Focus on the results and transformation your product or service delivers, not the details of how it works.Craft a Compelling Narrative: Build a story around your offering that evokes belief and desire.Position Yourself as a Catalyst: Present your service as the key to achieving your client’s grand vision for the future. Action Steps: Identify the emotional and aspirational drivers of your target affluent clients.Refine your messaging to focus on the transformation and outcomes you offer.Practice crafting narratives that position your product or service as a key element in achieving your clients’ goals.Evaluate your sales process. Are you selling belief, or are you stuck on features?

    6 min

  7. JAN 27

    Selective Selling: How Saying No Enhances Value

    Selling to the affluent isn’t just about seizing every opportunity—it’s about knowing when to say no. In this episode, we explore the concept of selective selling, an essential strategy for brands and service providers aiming to work with high-net-worth clients. By turning down the wrong deals or clients, you not only preserve your exclusivity but also enhance the perceived value of your offerings. We’ll dive into why saying no can be more powerful than saying yes, how this approach builds trust and credibility with affluent clients, and why it’s a cornerstone of long-term success in high-ticket sales. What You’ll Learn in This Episode: Why selective selling is critical for working with affluent clients.The impact of exclusivity on perceived value.How saying no to the wrong opportunities strengthens your brand.Practical tips for identifying and turning down misaligned clients or deals. Key Takeaways: Exclusivity Drives Value: Affluent clients are drawn to what feels rare and unattainable. Saying no reinforces your brand’s exclusivity.The Right Fit Matters: Working with misaligned clients can dilute your reputation and distract from serving your ideal clientele.Confidence Builds Trust: Selective selling demonstrates that you prioritize quality and fit over revenue, which builds trust with high-net-worth clients.Long-Term Wins: By focusing on the right opportunities, you create a sustainable, high-value business model. Action Steps: Reflect on your current client base. Are there opportunities you should have turned down?Create clear criteria for identifying your ideal clients or deals.Practice saying no in a way that reinforces your brand’s value and positioning.Focus on long-term relationships that align with your vision and standards. Make sure to visit https://VelvetRopePodcast.com to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint  Want to learn more about me? https://www.getwealthyclients.com/bio #VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands #ClientExperience #HighTouchBusiness #SalesStrategies #howtoattractwealthyclients

    9 min

  8. JAN 26

    Relationship First, Revenue Later: The Non-Sales Approach

    In the high-stakes world of selling to affluent clients, the most effective strategy might just be the opposite of what you’d expect: the non-sale. In this episode, we uncover the power of building trust and creating genuine connections without pushing for an immediate transaction. We spotlight Maxwell “The Listener” Carlisle, a financial advisor whose understated yet sophisticated approach has set him apart in the industry. With a carefully curated office featuring dark mahogany furniture, antique globes, and rare single malts, Maxwell’s environment is as intentional as his strategy. He focuses on building relationships, never discussing numbers during the first meeting, and always prioritizing trust and understanding. What You’ll Learn in This Episode: What the non-sale strategy is and why it’s a game-changer in affluent sales.How Maxwell Carlisle’s deliberate and elegant approach fosters trust and long-term relationships.Why affluent clients value connection and understanding over immediate results.Practical tips for incorporating the non-sale strategy into your own sales process. Key Takeaways: Trust is the Foundation: Build relationships by listening and understanding your client’s needs without pushing for a quick sale.Environment Matters: Maxwell’s elegant office creates a subtle yet powerful first impression that aligns with his clientele’s expectations.Patience Pays Off: The non-sale strategy emphasizes playing the long game, which leads to deeper, more profitable relationships.Listen First, Sell Later: Affluent clients appreciate when their advisor listens more than they speak, creating a bond of trust and respect. Action Steps: Review your first meeting process. Are you creating an environment that exudes trust and professionalism?Focus on active listening during client interactions to better understand their goals and concerns.Shift your mindset from closing the deal to building the relationship.Curate an office or meeting space that reflects the level of service and sophistication you offer. Make sure to visit https://VelvetRopePodcast.com to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint  Want to learn more about me? https://www.getwealthyclients.com/bio #VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands #ClientExperience #HighTouchBusiness #SalesStrategies #howtoattractwealthyclients

    7 min
See All (42)

Ratings & Reviews

5
out of 5
15 Ratings

About

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.

Information

  • Creator
    Mark Satterfield
  • Years Active
    2024 - 2025
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Mark Satterfield
  • Show Website
    Velvet Rope Playbook

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada