299 episodes

Awarded Best of iTunes, The $100 MBA Show is a new kind of podcast where you simply get better at business with our practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want.



Omar Zenhom (@TheOmarZenhom) shares some of the best lessons, concepts, examples and insights from inside The $100 MBA training and community. Omar also calls upon some of the industry's top experts as guest teachers on the show. Again, no backstories or promotions, just solid business lessons from the best in the game.

The $100 MBA Show Omar Zenhom

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    • 4.9, 1.1K Ratings

Awarded Best of iTunes, The $100 MBA Show is a new kind of podcast where you simply get better at business with our practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want.



Omar Zenhom (@TheOmarZenhom) shares some of the best lessons, concepts, examples and insights from inside The $100 MBA training and community. Omar also calls upon some of the industry's top experts as guest teachers on the show. Again, no backstories or promotions, just solid business lessons from the best in the game.

    MBA1587 Does Influencer Marketing Work? + Free Ride Friday

    MBA1587 Does Influencer Marketing Work? + Free Ride Friday

    We’ve all seen “influencers” casually (or not so casually) hawking products on social media. But can this be an effective marketing strategy for you?



    It’s FREE RIDE FRIDAY!!!, and we’re exploring influence. While having a semi-famous (or “Instagram famous”) person back your product undoubtedly raises awareness, does it create customers?



    Can it work for small businesses, or it just for companies with money to burn?



    Today, we discuss what it looks like when influencer marketing works. Tune in as we go beyond the vanity metrics and hone in on what actually drives conversions. Hint: it’s not about how many followers your influencer has. Click Play!

    • 12 min
    MBA1586 Should You Offer a Lifetime Deal?

    MBA1586 Should You Offer a Lifetime Deal?

    The lifetime deal: smart strategy, or slippery slope?



    Many companies with monthly or other recurring-revenue business models consider this trick. You simply offer a great deal that never expires — ever.



    Customers are locked in at a certain rate, for as long as they’re alive.



    This can backfire.



    Today, we do the math on lifetime deals. Is there a version of this that doesn’t eventually cost you more than it brings in? Can you craft a lifetime offer that actually makes sense for you in 10, 20, 50 years?



    Can you reap the benefits of attracting all that business, without the cost catching up to you in a bad way? Tune in, as we weigh the real implications of this strategy. Click Play!

    • 11 min
    MBA1585 Q&A Wednesday: How do I pivot my business without upsetting current customers?

    MBA1585 Q&A Wednesday: How do I pivot my business without upsetting current customers?

    You’ve gotta do what’s best for your business. But you also have to do what’s best for the customers — especially the ones who supported you early on..



    What happens when those two principles conflict?



    It’s Q&A Wednesday, and we’ve got a listener who wants to niche down their coaching business — which would mean leaving some happy clients behind. Can you do this without hurting your reputation and damaging the business you’re trying to grow?



    Yes you can. We’ve done it. Omar’s changed businesses more than once in his entrepreneurial career.



    Today, we discuss how to do so in a way that’s forthright, ethical, and results in a net positive. Learn how to grow and evolve without alienating those who won’t be coming along for the entire ride. Click Play!

    • 14 min
    MBA1584 Should You Outsource Your Paid Ad Marketing?

    MBA1584 Should You Outsource Your Paid Ad Marketing?

    You’re ready to spend money on advertising.



    The question is: do you know how to get the best results? And if not, should you learn, or should you put that advertising budget into the hands of a pro?



    We had to ask ourselves those questions as our business grew. Paid advertising is complex, and only getting moreso. Whether it’s social media advertising, Google ads, or sponsoring things like podcasts, it’s...tricky.



    So what’s a better investment: the time and money it takes to upskill yourself, or the cost of outside help?



    Today, we’ll do the cost/benefit analysis on having someone handle your paid advertising. We’ve tried it every way, from learning the ropes and experimenting on our own, to trusting our money with experts in the industry.



    Hear what it can cost, what your options are, what we experienced, and what we recommend. Click Play!

    • 16 min
    MBA1583 Must Read: How We Decide by Jonah Lehrer

    MBA1583 Must Read: How We Decide by Jonah Lehrer

    Why did I do that?



    It’s a question we don’t ask ourselves enough. As small business leaders and entrepreneurs, it’s crucial to understand the human decision-making process. This week, we take a look at a Must-Read that does exactly that.



    Jonah Lehrer’s How We Decide challenges the myth of rational, logical, even self-serving decision-making. Instead, it delves into the emotional reasons we do what we do.



    Understanding the emotional basis of our choices doesn’t mean we’re powerless to act rationally. In fact, by embracing it, we become better decision makers — and better business people.



    Tune in, and hear the most powerful insights from this thoroughly researched look at what makes us tick. Then, apply them to your business. Click Play!

    • 16 min
    MBA1582 Why Your Business Needs an Enemy + Free Ride Friday

    MBA1582 Why Your Business Needs an Enemy + Free Ride Friday

    Every brand needs a story.



    Every story needs a hero.



    And every hero needs a villain.



    Don’t get us wrong; we’re not talking about “vilifying” the competition. We’re talking about differentiating. To build your brand’s narrative and stand out, you have to tell the world what you’re doing differently.



    In other words, you need contrast.



    Consumers are triggered to action by their “pain points,” the things that make doing whatever they want to do difficult or impossible. Whatever your competitors aren’t doing is the space your company fills.



    Lean into that. Celebrate it. Today, we’ll explore how.



    By choosing an “enemy” to contrast your company with, you show consumers what you’re really about. By opposing your brand to others, you avoid a “me too” mindset and focus on what makes your company truly special.



    Plus, it’s FREE RIDE FRIDAY!!! Click Play!

    • 14 min

Customer Reviews

4.9 out of 5
1.1K Ratings

1.1K Ratings

papascribs ,

Great insights!

Found this podcast during Covid quarantine (new early morning walking routine). Having owned a number of companies previously, I now work for a larger corporation. This podcast has fired up the entrepreneurial fire and continues to provide valuable insights to topics that had never been “top of mind”. Very easy to consume... thank you.

haydenr20 ,

Refreshing

This podcast doesn’t drag you through 30 minutes of fluff for 5 minutes of valuable information. This podcast is short and sweet. Great for business owners or even for anyone with a side hustle.

dillon__nguyen ,

Very Helpful

I’ve just started listening to this podcast and I’m hooked. The podcasts provide information in small bite-sized pieces that make it easy to digest and apply the information. I plan on listening to every single one of them!

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