Awarded Best of iTunes, The $100 MBA Show is a new kind of podcast where you simply get better at business with our practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want.
Omar Zenhom (@TheOmarZenhom) shares some of the best lessons, concepts, examples and insights from inside The $100 MBA training and community. Omar also calls upon some of the industry's top experts as guest teachers on the show. Again, no backstories or promotions, just solid business lessons from the best in the game.
MBA1840 Q&A Wednesday: How do I niche down a business I bought?
Controlling the direction of a business you built is one thing. But what if you didn’t build it?
It’s Q&A Wednesday, and we’ve got a listener in a special kind of pickle. They purchased a business, but it needs to shift gears. The business isn’t doing as well as it could, because it’s trying to please everyone instead of a targeted audience.
Can you buy a business and change it without alienating existing customers?
As it turns out, we have an example that can shed some light on this one. Many businesses make the mistake of casting a wide net instead of finding their niche. And this isn’t the first time a new owner has recognized that problem and tried to fix it.
We’ll share the story of how this other business faced the exact same situation, and how they addressed its challenges. Learn why niching down is so important, and get our best tips on pulling off a big shift like this.
MBA1839 Should You Get an Investor When Starting a Software Company?
File this under “questions we get a lot.” If you want to start a software business, do you need outside money?
Well, it depends.
Our SaaS business, WebinarNinja, is 100% self-funded. Omar used his own money to get it going, and it’s been running on its own steam ever since. But that doesn’t mean self-funding is the right decision for everyone.
It all depends on your goals.
Today, we discuss the ups and downs of taking investment, and alternative ways to get the capital you need. Software is a special animal, one that requires a concrete plan to get off the ground. Tune in, and see which you need more: investment, or control.
MBA1838 Guest Teacher – Michael Reddington – How to Incorporate Forensic Interrogator Tactics to Sell More
What’s the difference between getting someone to make a purchase, and getting someone to tell you the truth?
To the human brain...very little.
This one sounds out of left field, but stick with us. Michael Reddington made a career out of getting information from criminal suspects. Along the way, he discovered that the same kind of trust, honesty, and vulnerability required to elicit a confession has another application.
Turns out, it’s a heckuva sales strategy.
In this episode, Michael explains 5 principles of interrogation techniques that work just as well in sales. From a psychological standpoint, selling and interrogating are basically the same thing — a conversation that ends with the right decision.
MBA1837 How Entry Level Products Can Help Your Business + Free Ride Friday
Sometimes, the best way to find customers is to create them.
You’ll hear what we mean! Today, we discuss how entry-level products are the perfect gateway for bigger purchases later. Almost every kind of business can (and should) use this strategy.
In this episode, we discuss exactly how.
We’ll cover various ways to create versions of your product with a lower barrier of entry. Using examples from our own businesses and others, we’ll show you how there’s always a low-risk way to bring people through the door — and later turn them into lifers.
No matter what your product is, start thinking about the entry-level version now. Tune in, and develop a strategy that not only attracts customers, but helps you weed out the casual fans and identify the true, lifelong loyalists.
MBA1836 My Top 3 Tools for New Businesses
Just. Get. Started.
Sometimes, we spend so much time planning to start a business that we never do it. To get out of “analysis paralysis” and make your business a reality, start here. Today, we discuss the only 3 things you really need to get the ball rolling.
From there, you can decide what you need next. But first things first!
The best part? These 3 tools cost less than $100 combined. It’s never been easier or more affordable to start an online business. The key is to get your ideas out of your head, and into the real world.
With these 3 tools, you’ll have everything you need to create that initial momentum. Take action — Click Play!
MBA1835 Q&A Wednesday: I’ve hired several coaches, but no improvements. What’s wrong with me?
Does coaching really work?
It’s Q&A Wednesday! We’ve got a listener who’s an experienced entrepreneur, but looking to get to the next level. They’ve tried coaches before — more than once. Each time, our listener feels like they’ve wasted their time and money.
The question is...why?
Today, we discuss what makes coaching work, and what makes it fail. We’ll explain what you need to do on your end to get the best ROI from a coach, plus how to make sure your coach is the right fit for you.
Fortunately, our host Omar’s had coaches before — both good and not-so-good.
With so many coaches out there, it can feel impossible to figure out who’s the real deal. Tune in, learn a few strategies, and find the coach that can take you where you need to be. Click Play!
Practical and valuable business advice 🙌
As a dedicated life-long learner, I’m always on the hunt for content to improve my life. I’ve come to the right place with $100 MBA! I appreciate how the episodes are concise and to the point - making it easy to get maximum value for your time. Omar is a truly excellent host and I really enjoy the guest teachers he brings on as well! 🙏
Business learning on steroids
Great content & guest. Wish episodes were longer but there are so many it’s easy to listen multiple ones in 1 sitting. Very legit, humble & honest! Thanks for creating. I know this is a commitment to produce.
I’m so excited to have stumbled across this podcast! Recently I took an online course provided by Brendon Burchard for entrepreneurs, and a vital section was dedicated to the morning routine. I’ve decided time to restructure mine to include listing to more business-focused podcasts, and after several Google searches showed the $100 MBA Show, I wanted to see for myself! So far, the show is informative, clear, and concise. Precisely what I’m looking for upon waking up each day. As I am looking to develop my business, your podcast provides the tools to stay motivated and educated. Thank you!