In this engaging conversation, Dr. A.K. Pradeep, a pioneer in applied neuroscience and AI, shares insights into how understanding the non-conscious mind can transform consumer behavior and innovation. He discusses his journey into neuroscience, the importance of appealing to the non-conscious mind in marketing, and the framework of desire that drives consumer decisions. Dr. Pradeep elaborates on the six dimensions of desire that influence purchasing behavior, emphasizing the need for novelty, familiarity, and trust in consumer products. In this conversation, Dr. A. K. Pradeep discusses the intersection of neuroscience and e-commerce, emphasizing the importance of cognitive fluency, belonging, and self-esteem in consumer behavior. He explores how brands can create desire through effective messaging and branding strategies, and highlights the potential for healthcare companies to market good habits. The discussion also touches on the therapeutic aspects of art and the role of generative AI in healthcare. Dr. Pradeep concludes with a personal insight into his practice of the Indian warrior mace, showcasing his multifaceted interests. Key Episode Takeaways: Dr. Pradeep's journey into neuroscience began with a pivotal moment at Coca-Cola. The non-conscious mind is responsible for 95% of consumer decisions. Companies often focus on conscious marketing strategies, missing the non-conscious appeal. Understanding consumer desires requires a framework that considers memory structures. Desire can be stimulated through six key dimensions: novelty, familiarity, and trust. Neuroscience can provide insights into effective marketing strategies. E-commerce companies must act quickly to persuade consumers in milliseconds. Trust can be built through science and celebrity endorsements. Innovative product features should align with consumer memory structures. The importance of novelty in maintaining consumer loyalty. Cognitive fluency is crucial for consumer trust. The rule of threes simplifies decision-making for customers. Belonging and self-esteem are powerful motivators in marketing. Desire is a key element in branding and consumer engagement. Healthcare marketing can focus on promoting good habits. Generative AI can enhance therapeutic practices in healthcare. Art can serve as a form of therapy for patients. Effective branding creates a sense of exclusivity and worthiness. Neuroscience principles can be applied to various industries. Personal interests can enrich professional expertise. Guest Contact Info: Website: https://www.sensori.ai Dr. Pradeep's LinkedIn https://www.linkedin.com/in/dr-a-k-pradeep-5074933/ Email: pradeep@sensori.ai For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
