In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Chris Timmer, CEO of Linworks, about the evolving landscape of e-commerce operations. They discuss the impact of COVID-19 on online selling, the importance of automation and technology in managing multi-channel selling, and the rise of social selling. Chris shares insights on common mistakes businesses make when expanding across marketplaces and highlights future trends in e-commerce, including the integration of AI and the balance between brick-and-mortar and online strategies.

Key Episode Takeaways:

• Chris Timmer has over three decades of experience in e-commerce operations.
• COVID-19 accelerated the shift to online shopping for many businesses.
• Retailers must adapt their strategies to meet evolving consumer expectations.
• Automation in inventory and order management is crucial for success.
• Social selling is becoming increasingly important, especially among younger consumers.
• Businesses should avoid expanding too quickly across multiple marketplaces.
• Customer experience is key to driving repeat sales and loyalty.
• The integration of AI can streamline operations and improve efficiency.
• A hybrid approach of online and brick-and-mortar can enhance brand presence.
• Future trends include globalization of selling and advancements in self-service technology.
• For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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