eCommerce Marketing Podcast

Arlen Robinson
  • 5.0 (73)
  • MARKETING
  • UPDATED BIWEEKLY
eCommerce Marketing Podcast

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

  1. 6 DAYS AGO

    Mastering Buyer Psychology for Sales Success - with Simon Serverino

    In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Simon Severino, CEO of Strategy Sprints, about effective sales strategies for eCommerce businesses. Simon shares insights on understanding buyer psychology, the importance of targeting the right audience, and the Strategy Sprints method that has helped clients generate over $2 billion in additional sales. The conversation covers optimizing sales processes, key steps to repeatable sales, the necessity of delegation for business growth, and quick wins for immediate sales boosts, particularly through email marketing. Simon emphasizes the importance of continuous testing and adapting strategies to ensure success in the competitive eCommerce landscape. Key Episode Takeaways: Understanding buyer psychology is crucial for sales success. Targeting the right audience increases sales effectiveness. The Strategy Sprints method focuses on buyer-centric strategies. Optimizing landing pages can significantly impact conversion rates. Delegation is essential for business owners to focus on growth. Email marketing remains a powerful tool for immediate sales boosts. Continuous A/B testing is necessary for optimizing sales processes. Creating anti-criteria helps filter out unsuitable leads. Building a healthy email list is vital for long-term success. Sales systems should be both inbound and outbound for stability. If you feel Simon and his team at Strategy Sprints can help your business, you may visit: https://www.strategysprints.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    30 min

  2. NOV 27

    The Secrets to D2C Growth - with Caulen Foster

    In this episode, Arlen Robinson interviews Colin Foster, CEO and co-founder of Brainpower, a digital marketing agency focused on D2C ecosystem growth. Colin shares his journey into e-commerce, the growth of his agency, and insights on optimizing ad spend and increasing customer lifetime value. He emphasizes the importance of positioning in marketing, financial literacy, and direct communication with customers as key strategies for success in the e-commerce space. In this conversation, Caulen Foster discusses the importance of understanding customer perceptions, particularly regarding protein products, and how this can impact sales. He emphasizes the need for e-commerce brands to engage with their customers to gather valuable feedback that can inform product development and marketing strategies. The discussion also touches on the challenges of reaching younger demographics and the necessity of scaling customer engagement as brands grow. Caulen shares insights on leveraging customer conversations for marketing insights and concludes with a personal fun fact about his workout music preferences. Key Episode Takeaways: Colin Foster is the CEO and co-founder of Brainpower. Brainpower specializes in D2C ecosystem growth for consumer brands. Positioning in the market is crucial for agency success. Predictable customer acquisition is essential for growth. Financial literacy is a key aspect of marketing. Brands should focus on one channel at a time for ad spend. Direct communication with customers can reveal valuable insights. Understanding customer demographics can improve product naming. Repurchase rates can be improved through customer engagement. Slow and steady growth can be more sustainable than rapid growth. Many customers associate protein products solely with protein use. Rebranding products to trigger consumption can increase sales. Customer feedback is crucial for understanding market needs. Engaging with customers can provide valuable insights for product improvement. Younger demographics often prefer text communication over phone calls. It's not about the volume of customers, but the quality of insights from interactions. Learning what customers want can differentiate your brand from competitors. Using customer conversations can enhance marketing strategies. Positive customer interactions can lead to better review outcomes. Personal connections in customer service can improve brand loyalty. If you feel Caulen and his team at Brain Power  can help your business, you may visit: https://www.brainpower.agency  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    36 min

  3. NOV 18

    Mastering Hidden Markets Through Hypernomics - with Doug Howarth

    In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Doug Howarth, founder of Hypernomics Incorporated. They discuss the concept of hypernomics, which involves analyzing market behavior across multiple dimensions to improve e-commerce strategies. Doug shares insights on pricing strategies, the importance of understanding consumer behavior, and how hypernomics can help businesses optimize their product launches. He also reflects on his personal health journey and how it shaped his perspective on market analysis. The conversation concludes with a look at the future of hypernomics and the role of AI in market optimization. Key Episode Takeaways: Hypernomics is a field that studies market behavior in four or more dimensions. Understanding market dimensions can transform e-commerce strategies. Pricing strategies are crucial for maximizing revenue in e-commerce. Micro-influencers often provide better ROI than high-profile influencers. AI can enhance market analysis and decision-making processes. Personal health challenges can lead to unique insights in business. The arrangement of products or services can significantly impact revenue. Hypernomics can be applied to various industries beyond e-commerce. Understanding consumer behavior is key to successful marketing. The future of hypernomics includes integrating AI for deeper market insights. If you feel Doug and his team at Hypernomics  can help your business, you may visit: https://hypernomics.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    28 min

  4. NOV 12

    Breaking Barriers Building eComm Empires - with Athena Severi

    In this episode, Arlen Robinson interviews Athena Severi, an expert in building brand empires and fostering successful communities. Athena shares her unconventional journey from not attending high school to becoming a leader in the e-commerce space, emphasizing the importance of networking, learning from others, and understanding the nuances of business. She discusses strategies for breaking through the million-dollar barrier, the significance of brand identity in today's market, and the value of supplier relationships. The conversation highlights the need for persistence, professionalism, and a willingness to invest in one's business for long-term success. Key Episode Takeaways: Athena Severi emphasizes the importance of networking and building relationships in business. The first million in revenue is often the hardest to achieve for entrepreneurs. Investing in quality resources and learning from others can accelerate business growth. Understanding cash flow and supplier relationships is crucial for e-commerce success. Brand identity and uniqueness are key in today's competitive market. Persistence and professionalism are common traits among successful entrepreneurs. E-commerce provides opportunities for financial and lifestyle freedom. Utilizing social media and omnichannel strategies can enhance brand visibility. Learning from failures and mistakes is part of the entrepreneurial journey. Creating value for others can lead to stronger business connections. If you feel Athena and his team at Titan Network can help your business, you may visit: https://www.titannetwork.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    38 min

  5. NOV 5

    Transforming User Experiences to Maximize Conversions - with Ihor Sokolov

    In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Ehor Sokolov, CEO of the Conversion Rate Store, about the critical importance of conversion rate optimization (CRO) and user experience in e-commerce. They discuss the common pitfalls businesses face when focusing solely on traffic without addressing conversion rates, the balance between traffic and conversion, strategies for optimizing product launches, and the significance of retention and repeat purchases. Ehor emphasizes the role of personalization and user intent in enhancing customer experience and how AI can support these efforts. The conversation concludes with insights on the future of user experience in e-commerce. Key Episode Takeaways: Conversion rate optimization is crucial for e-commerce success. Driving traffic without conversion is like burning money. A balanced approach to traffic and conversion is essential. Start with a minimal viable product to optimize conversions. Retention strategies are key to increasing customer lifetime value. Personalization can significantly boost repeat purchases. User experience research is vital for understanding customer needs. AI can enhance user experience but cannot replace human creativity. Understanding user intent is critical for effective marketing. Creating dedicated conversion flows can improve sales outcomes. If you feel Ihor and his team at Conversion Rate Store can help your business, you may visit: https://conversionrate.store/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    41 min

  6. OCT 28

    Crafting Your Unique Brand Story - with Owen Garrity

    In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Owen Garitty, founder of FBW Media, about the critical role of brand storytelling in enhancing e-commerce conversions. They discuss how effective storytelling can create emotional connections with customers, the importance of maintaining brand loyalty, and common pitfalls brands face when implementing storytelling strategies. Owen emphasizes the need for authenticity and the long-term nature of brand narratives, while also providing insights into future trends in digital marketing and the evolving landscape of brand communication. Key Episode Takeaways: Brand storytelling is essential for e-commerce success. The average consumer is bombarded with thousands of ads daily. Brands that tell compelling stories build stronger customer loyalty. Authenticity in storytelling is crucial to avoid consumer backlash. Understanding your ideal customer is key to effective storytelling. Silence can be a powerful strategy for brands. Every brand has a unique story worth sharing. The future of marketing will involve more automation, but authenticity must remain. Brands should control their narrative and not rely solely on social media. Emotional connections drive customer engagement and loyalty. If you feel Owen and his team at FPW Media can help your business, you may visit: http://www.fpwmedia.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    34 min

  7. OCT 21

    Paid Marketing and Conversion Rate Optimization - with Steven Pemberton

    In this episode, Steven Pemberton shares his journey from a corporate job to becoming a successful e-commerce entrepreneur. He discusses the challenges he faced, including anxiety and business failures, and how he transitioned to helping other brands grow. Steven emphasizes the importance of customer service, effective marketing strategies, and the lessons learned from his experiences with Amazon. He also delves into the significance of conversion rate optimization and paid advertising in driving business success. In this conversation, Steven Pemberton discusses the critical importance of optimizing websites for SEO and conversion rates before investing heavily in paid marketing. He shares success stories of brands that transformed their sales through strategic changes and emphasizes the need for long-term vision and planning in business. The discussion highlights the balance between micro and macro perspectives in marketing and the necessity of understanding customer intent. Key Episode Takeaways: I was one of the youngest managers in this Fortune 500 company. My wife went from crying over returns to making over a million dollars. We had to restructure the business to up the profit margins. I had never experienced anxiety attacks until I started my business. We were about a hundred thousand dollars in debt overnight. We were able to help 137 underprivileged kids have Christmas. Amazon should be a leverage tool, not the only channel. Customer service drastically increased our conversion rate. Lifestyle photos helped customers visualize products in their lives. Standardization in branding and product presentation is crucial. Optimize your website before investing in paid marketing. Small changes can lead to significant increases in conversion rates. Focus on problem-aware customers to expand your market. Learning marketing skills can be done independently at low cost. Success in business requires a long-term vision and planning. Don't just chase high buyer intent; consider all customer stages. Be willing to experiment and learn from failures. Zooming out can provide clarity and reduce stress. Understand the mechanics of customer buying behavior. Diversify your marketing and sales channels to mitigate risks. If you feel Steven and his team at Elevatum can help your business, you may visit: https://elevatum.digital/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    50 min

  8. OCT 14

    Unlocking the Power of AI in Social Media Marketing - with Joel Bailey

    In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Joel Bailey, COO and co-founder of Arwen AI, about the intersection of social media and AI in e-commerce. They discuss the evolution of digital marketing, the importance of comment moderation, and strategies for engaging customers effectively. Joel shares insights on common mistakes brands make in social media marketing and emphasizes the role of AI in enhancing content creation while maintaining transparency. The conversation highlights the need for brands to engage with their audience and leverage AI tools to improve customer interactions and drive sales. Key Episode Takeaways: AI is transforming the landscape of digital marketing. Engagement is crucial for e-commerce success. Comment moderation can significantly improve brand perception. Brands must be proactive in engaging with their audience. An experimental mindset is essential for marketing success. Quality content is key to cutting through the noise. AI can assist in content creation but should not replace human creativity. Transparency in AI usage builds trust with consumers. Social media algorithms often promote negative interactions. Brands should focus on both paid and organic engagement strategies. If you feel Joel and his team at Arwen can help your business, you may visit: https://www.arwen.ai  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    39 min
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5
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73 Ratings

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The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

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