269 episodes

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

eCommerce Marketing Podcast Arlen Robinson

    • Business
    • 5.0 • 58 Ratings

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

    How to Get Around Browser and Device Disruptions - with Quimby Melton

    How to Get Around Browser and Device Disruptions - with Quimby Melton

    Quimby Melton is the co-founder and CEO of Confection. He has spent the past fifteen years building a diverse range of businesses and products. These include a marketing consulting agency, a logistics application for the offshore energy market, two business marketing apps, a modular housing company, and a handful of content sites and short films.  Quimby holds an AB in English from the University of Georgia and an MA and PhD in English from UNLV. He lives in California’s East Bay with his family.
    In this episode, you will learn
    How do browser based disruptions affect your ad retargeting and showing relevant ads to the right audience Ways that an ecommerce company can get around these issues and build their own first party data sets Other forms of ecommerce marketing and advertising that are not reliant on browser tracking and cookies Examples of some ecommerce businesses that have created data-sharing partnerships to get around the changing browser technologies For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 28 min
    YouTube Advertising for E-commerce Brands - with Shashwat Singh

    YouTube Advertising for E-commerce Brands - with Shashwat Singh

    Shashwat Singh runs Linx Digital Agency, an agency that has generated over $30 million in revenue for their clients with YouTube Advertising. Shashwat has worked with clients like Prodigy Game, Kinobody, Amazing Selling Machine and more. With multi-7 figures under ad spend management, Shashwat’s agency is one of the leading YouTube ad agencies in the game.
    In this episode, you will learn
    What are the different ad options available on YouTube How does a brand get started with YouTube advertising and what are suggestions on well performing ad types What are some tools and resources that are needed to make all these things happen Examples of businesses that have successfully utilized YouTube ads and have achieved success For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
    Follow Arlen:
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 31 min
    How to Increase the ROI of your Ad Campaigns - with Aleksandra Korczynska

    How to Increase the ROI of your Ad Campaigns - with Aleksandra Korczynska

    Aleksandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Aleksandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies.
    In this episode, you will learn
    Why marketing automation is essential for the growth of an ecommerce business Tactics to increase the ROI of marketing campaigns without increasing the marketing budget The tools that can be used to implement successful marketing automation and some key features that should be utilized Examples of businesses that have successfully increased the ROI of their marketing campaigns For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
    Follow Arlen:
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 
    Thanks for listening. Be sure to subscribe and leave a review.

    • 28 min
    How to Effectively Market on Facebook and TikTok - with Kenneth Gray

    How to Effectively Market on Facebook and TikTok - with Kenneth Gray

    Kenneth Gray is the founder of Grayt Media. Kenneth and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny’s ability to be able to utilize Facebook (and other social media channels) has been proven to scale 
    eCommerce businesses and Shopify stores alike.
    In this episode, you will learn
    Is advertising on Facebook and TikTok right for every eCommerce brand What types of Facebook and TikTok ads are the most successful Ways to select the right messaging for a Facebook and TikTok ad campaign Examples of businesses that have been really successful advertising on Facebook and TikTok For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
    Follow Arlen:
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 31 min
    eCommerce PR - with James Falconer

    eCommerce PR - with James Falconer

    James has been immersed in the publishing industry for over 20 years and brings a wealth of experience and expertise to the SellerRocket team. Listeners will benefit from his perspective on the evolution of e-com from a publisher perspective. Small, medium and large sized Amazon sellers will gain insight on how to best work with publishers to drive sales and maximize ROI.
    In this episode, you will learn
    What are some alternative promotional options for ecommerce sellers that are alternative to affiliate programs, link swaps and Traditional PR for sellers How do you define e-com PR and what makes it different from regular PR How can an ecommerce business become a part of and leverage the editorial recommendation channels on Amazon and other marketplaces Examples of businesses that have successfully launched e-com PR campaigns For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
    Follow Arlen:
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 24 min
    How to Personalize Your eCommerce Marketing - Gen Furukawa

    How to Personalize Your eCommerce Marketing - Gen Furukawa

    Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.
    In this episode, you will learn
    Why personalization will be the key differentiator for successful eCommerce marketing Methods for gathering the right data to personalize The top ways to personalize and how can these ways help you stand out Examples of some ecommerce brands that have utilized effective personalization to achieve higher engagement and growth For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
    Follow Arlen:
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 25 min

Customer Reviews

5.0 out of 5
58 Ratings

58 Ratings

oldmannriver ,

Great podcast -- actionable and Accessible

I have added this to my regular queue for ecommerce marketing. Arlen is a great host, and asks interesting and probing questions. highly recommend!

ASobering ,

Entertaining, insightful, and actionable! 🔥

This is one of the most insightful eCommerce podcasts that I have ever come across! Arlen does such a great job of sharing his own personal wisdom and I love how he also leads meaningful conversations with guests who bring so much experience and actionable insight to the table. Highly recommend checking this show out - you won’t be disappointed!

Farzad Rashidi ,

Awesome host

Arlen is an excellent host! I had the pleasure of being a guest on the show, and he asked several good questions that enabled me to share interesting insights. I highly recommend the podcast to any marketer in the E-commerce industry.

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