368 episodes

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

eCommerce Marketing Podcast Arlen Robinson

    • Business
    • 5.0 • 75 Ratings

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

    Boosting Your Brand with Offline Sales - with Taylor Sanford

    Boosting Your Brand with Offline Sales - with Taylor Sanford

    Taylor Sanford, founder and CEO of Premier Spike, shares his experience of blending offline sales strategies with online marketing to create brand awareness and boost organic sales. He explains how he leveraged his influence in the round net community to introduce a higher quality product and gain brand recognition. By partnering with round net organizations and targeting PE teachers and youth camps, Premier Spike was able to generate offline sales and increase brand awareness. Taylor emphasizes the importance of focusing on specific target markets and adapting strategies based on the unique challenges of each business.
    Key Episode Takeaways:
    Blending offline sales strategies with online marketing can create brand awareness and boost organic sales. Leveraging influence in a community can help introduce a higher quality product and gain brand recognition. Targeting specific markets, such as round net organizations, PE teachers, and youth camps, can generate offline sales and increase brand awareness. Focusing on specific target markets and adapting strategies based on unique challenges is crucial for success. If you feel Taylor and his team at Premier Spike can help you, you may visit:
    https://www.premierspike.com/ 
    For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 36 min
    The Power of CRM Data in Marketing Transformation - with Lucas Robinson

    The Power of CRM Data in Marketing Transformation - with Lucas Robinson

    Lucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. He discusses the role of customer segmentation and avatars in tailoring marketing efforts. Robinson predicts that AI will play a significant role in CRM data analysis and marketing strategies in the future.
    Key Episode Takeaways:
    Clean and organize your CRM data and hire a subject matter expert to set it up correctly. Use AI to analyze CRM data and create personalized marketing campaigns. Customer segmentation and avatars help tailor marketing efforts to specific customer segments. AI will play a significant role in CRM data analysis and marketing strategies in the future. If you feel Lucas and his team at WebLife can help you, you may visit:
    https://weblifestores.com 
    For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 33 min
    Navigating Supply Chain Risks and Reducing Costs - with JK Beaton

    Navigating Supply Chain Risks and Reducing Costs - with JK Beaton

    JK Beaton, co-founder of China Product Pros, shares insights on product sourcing from China. He emphasizes the importance of working directly with factories rather than trade companies to ensure consistent quality and lower costs. JK also advises brands to negotiate with factories and ask questions to understand the challenges and find solutions. He highlights the risk of products being held ransom at port and recommends filing a trademark in China to prevent this. JK discusses the significance of on-site visits and inspections to maintain quality control. He also mentions emerging trends such as factories moving towards automation.
    Key Episode Takeaways:
    Work directly with factories to ensure consistent quality and lower costs Negotiate with factories and ask questions to understand challenges and find solutions File a trademark in China to prevent products from being held ransom at port Conduct on-site visits and inspections to maintain quality control Be aware of emerging trends, such as factories moving towards automation If you feel JK Beaton and his team at China Product Pros can help you, you may visit:
    https://www.chinaproductpros.com 
    For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 34 min
    The Future of AI in Retail and Ecommerce - with Kausambi Manjita

    The Future of AI in Retail and Ecommerce - with Kausambi Manjita

    In this episode of the e-commerce marketing podcast, Arlen Robinson interviews Kausambi Manjita, the Chief Product Officer at Mason. They discuss the future of AI in retail and e-commerce and how it can benefit businesses. Kausambi shares her insights on how AI technologies can help e-commerce businesses drive growth, increase personalization, and improve customer experience. She emphasizes the importance of understanding the specific needs and challenges of a business and finding AI solutions that can address those issues. Kausambi also highlights some interesting AI innovations in the beauty and personal care industry, such as skin tone finders and personalized cart challenges.

    Key Episode Takeaways:
    AI technologies can help e-commerce businesses drive growth and increase personalization. Understanding the specific needs and challenges of a business is crucial when implementing AI solutions. AI innovations in the beauty and personal care industry, such as skin tone finders and personalized cart challenges, are improving customer experience. AI can augment and enhance the capabilities of sales teams in brick-and-mortar stores. Small e-commerce businesses should focus on the areas of their funnel that need improvement and evaluate AI solutions that can address those specific needs. If you feel Kausambi and her team at Mason can help you, you may visit: https://www.getmason.io 
    For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 41 min
    AI for Real Value, Not Just Buzzwords - with Praveen Narra

    AI for Real Value, Not Just Buzzwords - with Praveen Narra

    Praveen Narra, the founder and CEO of tech.us, shares insights on effectively using AI in e-commerce. He discusses his background, the value of AI, and the pitfalls to avoid. He also highlights the importance of customer satisfaction and offers a free consultation for e-commerce businesses.
    Takeaways
    AI is a journey, not a destination, and requires specialized skills for effective implementation. Prioritize customer satisfaction and ROI when measuring the success of AI projects. Start small, test the waters, and invest in data infrastructure for successful AI implementation If you feel Praveen and his team at Tech.us can help you, you may visit: 
    https://www.tech.us 
    For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://youtube.com/@ecommercemarketingpodcast 
    Let us know what you think by subscribing on social media:

    Facebook: https://www.facebook.com/ecommercemarktingpodcast 
    Twitter: https://x.com/emarketpodcast  
    Instagram: https://www.instagram.com/emarketingpodcast 
    You can also follow Arlen at:
    Twitter: https://twitter.com/askarlen
    Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 35 min
    Building a Global Team for E-commerce Success - with Brittany Brewer

    Building a Global Team for E-commerce Success - with Brittany Brewer

    Brittany Brewer, a senior account executive at FreeUp, discusses the benefits and challenges of building a global team for e-commerce businesses. She shares how FreeUp was created to address the need for reliable freelancers in the e-commerce space and offers tips on effectively delegating tasks to a global team. Brittany emphasizes the importance of documenting tasks, establishing clear communication protocols, and creating an action plan for utilizing freed-up time. She also highlights the significance of regular meetings and open communication between clients and freelancers. Managing a global team requires clear lines of communication and consideration for different time zones and cultures. It is important to find the best lines of communication that your team is already comfortable with. Tools like Slack, Loom, Zoom, and Google Meet can facilitate effective communication. When working with international freelancers, it can be beneficial to delegate tasks that can be completed while you sleep. It is also important to establish clear communication preferences and use tools like WhatsApp or other communication platforms that work best for both parties. Additionally, using technologies like Time Doctor for productivity management and LastPass for secure password sharing can enhance team efficiency and security.
    Key Episode Takeaways:
    Building a global team can help e-commerce businesses scale and free up time for big picture tasks. Documenting tasks and creating clear communication protocols are essential for effective delegation. Regular meetings and open communication between clients and freelancers are crucial for project success. Utilize available tools like screen recorders to create standard operating procedures and provide resources for freelancers. Clear lines of communication are essential when managing a global team. Consider different time zones and cultures when working with international freelancers. Use tools like Slack, Loom, Zoom, and Google Meet for effective communication. Delegate tasks that can be completed while you sleep to maximize productivity. Establish clear communication preferences and use platforms like WhatsApp that work best for both parties. Utilize technologies like Time Doctor for productivity management and LastPass for secure password sharing. If you feel Brittany and her team at FreeUp can help you, you may visit: https://www.freeup.net 
    For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen  
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/  
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 31 min

Customer Reviews

5.0 out of 5
75 Ratings

75 Ratings

Alexander345678 ,

This is a phenomenal podcast with great guests

As an ecommerce pro, I’m always trying to keep my finger on the pulse of things and this podcast somehow finds the best guests and Arlen, the host, gets a lot out of them. I’ve learned about various forms of marketing that I hadn’t even considered and it’s made a big difference in my approach to my business. Even just knowing what other people are doing in the space is incredibly valuable.

Sean Tepper ,

Great podcast!

I really appreciate the insight Arlen and his guests bring to the table. Keep up the great work!

Vince's Family Jewels ,

Great show and host

Awesome podcast with a great host who always has interesting guests providing tons of insights on business and marketing!

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