247 episodes

The "With Jason Barnard…" podcast features many of the world's leading marketers and covers a multitude of digital marketing topics. It is produced by Kalicube and (as the name suggests) hosted by the Brand SERP Guy, Jason Barnard.



About:

The podcast slogan: the smartest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting and always fun!



The Guests:

Over the first three seasons, the podcast has featured over 160 amazing guests including Cindy Krum, Barry Schwartz, Rand Fishkin, Eric Enge, Joost de Valk, Aleyda Solis and Bill Slawski.



The Topics:

Jason and his guests discuss a wide variety of marketing and digital marketing topics that may seem disparate at first glance, but actually fit together in the context of this podcast series. From technical SEO to copywriting, from knowledge panels to influencer marketing, from Machine Learning to social media, from branding to conversion rate optimisation, from user experience to Google’s Knowledge Graph, from databases to design and on and on and on!



The Host:

As the name of the podcast (With Jason Barnard...) suggests Jason Barnard hosts the series, but he is also the director! Jason (the Brand SERP Guy) has worked in digital marketing for over 20 years. Read more here https://jasonbarnard.com



Backstory:

The podcast was originally called #SEOisAEO, but the name changed to With Jason Barnard... in 2020 when Jason decided to broaden the range the topics covered on the podcast. For the first year and a half, the episodes were recorded face to face at major digital marketing conferences around the world including SMX London, YoastCon, CopyCon and Digital Olympus. However in June 2021, the recordings moved online as an offshoot of the Kalicube Tuesdays livestream event series (https://kalicubetuesdays.com).

With Jason Barnard..‪.‬ Jason Barnard

    • Business
    • 4.6 • 10 Ratings

The "With Jason Barnard…" podcast features many of the world's leading marketers and covers a multitude of digital marketing topics. It is produced by Kalicube and (as the name suggests) hosted by the Brand SERP Guy, Jason Barnard.



About:

The podcast slogan: the smartest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting and always fun!



The Guests:

Over the first three seasons, the podcast has featured over 160 amazing guests including Cindy Krum, Barry Schwartz, Rand Fishkin, Eric Enge, Joost de Valk, Aleyda Solis and Bill Slawski.



The Topics:

Jason and his guests discuss a wide variety of marketing and digital marketing topics that may seem disparate at first glance, but actually fit together in the context of this podcast series. From technical SEO to copywriting, from knowledge panels to influencer marketing, from Machine Learning to social media, from branding to conversion rate optimisation, from user experience to Google’s Knowledge Graph, from databases to design and on and on and on!



The Host:

As the name of the podcast (With Jason Barnard...) suggests Jason Barnard hosts the series, but he is also the director! Jason (the Brand SERP Guy) has worked in digital marketing for over 20 years. Read more here https://jasonbarnard.com



Backstory:

The podcast was originally called #SEOisAEO, but the name changed to With Jason Barnard... in 2020 when Jason decided to broaden the range the topics covered on the podcast. For the first year and a half, the episodes were recorded face to face at major digital marketing conferences around the world including SMX London, YoastCon, CopyCon and Digital Olympus. However in June 2021, the recordings moved online as an offshoot of the Kalicube Tuesdays livestream event series (https://kalicubetuesdays.com).

    Technical & Product SEO for News (Richard Nazarewicz and Jason Barnard)

    Technical & Product SEO for News (Richard Nazarewicz and Jason Barnard)

    Richard Nazarewicz talks with Jason Barnard about technical & product SEO for news.







    Richard Nazarewicz has worked across the digital spectrum for the past 20 years, typically demystifying complex search and optimization solutions to enable all business units to integrate search and SEO. In his current role at The Wall Street Journal, he focuses on product, technical and news SEO to make SEO a key component of WSJ, Dow Jones and News Corp. strategy. Originally from Caversham, Reading in the UK, he began his career during the dot-com boom as a consultant at Digital Computer Corporation, where one of the first search engines - Altavista - was developed and Web 1.0 was born. From there he began writing white papers on Windows NT server clustering on DEC Alpha servers, which was very advanced at the time. The Altavista browser at the time was primarily used as a tool to demonstrate the backend storage and server solutions he was working on. In 2002, he moved to Madrid, Spain to co-found a digital startup agency and worked as a consultant, SEO, digital producer, technical lead and project manager across Europe and the US with digital agencies like Ogilvy and clients like Microsoft, HP, Pepe Jeans, British Council and Katie Couric.







    Google wants to provide the nbest local, national and global news service to its users, on the SERP, in the News Vertical and in Discover. Imagine the task it has - keeping up to date in real time(often within seconds), distinguishing out of date news articles from current news articles, deciding which sources to show (many sites carry the same news). How can publishers help Google achieve its goals and thus get themselves more visibility in Google's News channels? That is the key question for any news organisation: local, national or global. Fascinating.







    In this incredibly brilliant episode, Jason Barnard and Richard Nazarewicz dive deep into the more technical aspect of SEO for news. How optimising for the top stories on Google News is critical. And how paywalling works for website content and how Google is able to crawl and index paywall content are just some of the exciting topics discussed.







    In addition to a detailed explanation of how to set up a Google News publisher, Richard also offers some delightful tidbits about Google Discover and Google News Sitemaps.







    As always, the show ends with passing the baton… Richard passes the virtual baton to next week’s absolutely incredible guest, Mickie Kennedy.







    What you’ll learn from Richard Nazarewicz







    * 00:00 Richard Nazarewicz and Jason Barnard* 01:17 The Wall Street Journal's Knowledge Panel* 01:34 Knowledge Panel Hopping* 01:43 Knowledge Panel Tips from Jason Barnard* 03:15 Knowledge Panel Management* 05:47 Brand SERP: Ask Jason Anything* 05:56 Brand SERP and Knowledge Panel Support Group* 06:25 Overview of Technical and Product SEO for News* 08:33 Richard Nazarewicz's Area of Expertise* 09:14 What is Paywalling and How Does Google Handle it?* 10:09 The Importance of Flexible Sampling for Paywall* 12:09 Richard Nazarewicz’s Experience with Google Discover* 16:45 What is a Propensity Model?* 18:30 What is the Google News Publisher Center?* 20:42 NASA’s Vertical Brand SERP* 20:55 NASA on Google News * 22:15 Optimising for Top Stories on Google News* 23:09 Setting Up Google News Publisher* 25:23 How does Google Use News Sitemaps?* 32:58 Passing the Baton: Richard Nazarewicz to Mickie Kennedy







    This episode was recorded live on video September 27th 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>







    a href="https://kalicubetuesdays.

    • 29 min
    Stop Giving Strategy Away and Turn It Into a Revenue Stream (Brooke Chapman and Jason Barnard)

    Stop Giving Strategy Away and Turn It Into a Revenue Stream (Brooke Chapman and Jason Barnard)

    Brooke Chapman talks with Jason Barnard about stop giving strategy away and turn it into a revenue stream.







    Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and nonprofit sectors. She has experience in marketing strategy and business growth, customer experience, brand development, and team development and optimization.







    Most small and medium-sized business (SMB) owners take a very tactical approach to marketing, with fragmented ideas that can be far from the broader business goals. However, moving forward and achieving long-term business goals requires more than a tactical mindset.







    Long-term goals are critical, and every business needs a strategic marketing plan to achieve them. Brooke Chapman and Jason Barnard offer their extensive knowledge of the importance of fundamental marketing to any business in this insightful episode. Brook Chapman presents the four most important factors to consider when moving from a tactical to a strategic approach to marketing.







    Brook Chapman also discusses the "9Boxes," a marketing framework that is a proven and repeatable technique to help SMBs better understand the gaps in their overall marketing plan. The 9Boxes are divided into three sections: Find Boxes, Convert Boxes, and Deliver Boxes.







    As always the show ends with passing the baton… Brooke sweetly turns over the virtual baton to next week’s fantastic guest, Richard Nazarewicz.







    What you’ll learn from Brooke Chapman







    * 00:00 Brooke Chapman and Jason Barnard* 01:05 Brooke Chapman’s Brand SERP in Australia* 01:40 Brooke Chapman’s Brand SERP in America* 02:10 The Kalicube Brand SERP and Knowledge Panel Support Group* 05:01 The Importance of Foundational Marketing for Every Business * 08:14 From Tactical to Strategic Marketing: Four Key Elements to Consider* 08:24 First Element: Market Position* 08:57 What Does Market Position Mean?* 09:45 How Can the Market Position of a Company be Determined?* 11:21 When Should You Review Your Company's Market Position?* 11:40 Second Element: Customer Insights* 13:13 Third Element: Mapping the Customer Journey* 13:30 Fourth Element: Designing a Channel Mix* 14:13 Does Your Business Need to be Present on All Social Media Channels?* 15:59 9Boxes: Nine Core Areas of Marketing and Sales for Business* 16:34 Three Sections of the 9Boxes* 16:36 First Section: Find Boxes* 16:37 Box Number 1: Position* 16:39 Box Number 2: Capabilities* 16:53 Box Number 3: Channel* 17:00 Second Section: Convert Boxes* 17:03 Box Number 4: Buyer’s Journey* 17:08 Box Number 5: Communication* 17:14 Box Number 6: Starting Conversations* 17:29 Third Section: Deliver Boxes* 17:31 Box Number 7: Products and Services* 17:39 Box Number 8: Client Management* 17:46 Box Number 9: Client Service* 21:05 Conducting Gap Analysis* 26:51 Passing the Baton: Brooke Chapman to Richard Nazarewicz







    This episode was recorded live on video September 20th 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 26 min
    The Ultimate Conversion Copy Writing Framework (Meredith Kallaher and Jason Barnard)

    The Ultimate Conversion Copy Writing Framework (Meredith Kallaher and Jason Barnard)

    Meredith Kallaher talks with Jason Barnard about the ultimate conversion copy writing framework.







    Meredith Kallaher is a self-confessed podcast addict when she heard Rick Mulready of The Art of Paid Traffic say, "Facebook ads are simple. They are all about the numbers," that's when something clicked for Meredith Kallaher. Maybe an "aha" moment? Her CPA degree and six-year tenure at PricewaterhouseCoopers, combined with her expertise in social media marketing, have uniquely prepared Meredith to help companies execute and implement successful social media advertising campaigns. "I love numbers," Meredith mused as Rick explained that successful advertising strategies require managers to understand the lifetime value of a customer to a business and compare that to the corresponding acquisition costs by evaluating audience size, cost per lead, return on ad spend, and percent click-through rate. "EASY", said all the creative CPAs in the room!







    Copywriting is a critical component of a marketing and advertising strategy, and as a marketer or business owner, getting your message across clearly and concisely to your audience is essential to sales. But how do you find the best people to take on this important task and add value to your business? Absolutely intriguing.







    In this incredible episode with Jason Barnard, the lovely Meredith Kallaher explains in detail how to build a conversion copywriting framework in three brilliant steps: writing a full brand story, transformation statement and then looking at the customer value journey. Meredith also provided a step-by-step guide with great examples of the Customer Value Journey. And Jason adds how AI tools improve copywriting but that they require human input to create more resonance with the target audience.







    As always the show ends with passing the baton… Meredith wonderfully turns over the virtual baton to next week’s incredible guest, Brooke Chapman.







    What you’ll learn from Meredith Kallaher







    * 00:00 Meredith Kallaher and Jason Barnard* 01:34 Kalicube Tuesdays with Meredith Kallaher Knowledge Panel* 02:06 Meredith Kallaher’s KGMID* 04:43 Copywriting Framework: Technical vs Human Approach * 05:34 Utilising AI Tools in Content Creation* 06:59 The Importance of Human Input for AI Generated Content* 09:59 How to Find the Right People to Deliver Great Copywriting * 11:06 How Important is it for Copywriters to Know What They are Writing About* 11:57 Meredith Kallaher’s Three Steps to Creating a Copywriting Framework* 12:06 First Step: Write a Complete Brand Story* 13:54 Second Step: Transformation Statement* 15:34 Deciding on an Elevator Pitch and Call to Action* 18:09 Is Choosing a Target Audience Beneficial to Conversion Copywriting Framework* 20:18 Third Step: Look at the Customer Value Journey* 20:45 Step-by-Step Guide to Customer Value Journey * 20:56 Step 1: Awareness* 20:58 Step 2: Engagement* 21:01 Step 3: Subscription* 21:04 Step 4: Conversion* 21:12 Step 5: Excitement* 21:14 Step 6: Ascend Value Journey* 21:28 Step 7: Advocacy* 21:30 Step 8: Promotion* 25:22 Passing the Baton: Meredith Kallaher to Brooke Chapman







    This episode was recorded live on video September 13th 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 26 min
    UX Is Dead, Long Live CX (Customer Experience is Key) (Colin Shaw and Jason Barnard)

    UX Is Dead, Long Live CX (Customer Experience is Key) (Colin Shaw and Jason Barnard)

    Colin Shaw talks with Jason Barnard about UX is dead, long live CX (Customer experience is key).







    Colin Shaw is an original pioneer of "customer experience." LinkedIn has recognized him as one of the "World's Top 150 Business Influencers," where he has 291,000 followers. Shaw's customer experience consulting firm, Beyond Philosophy LLC, has been recognized by the Financial Times as one of the leading business consultancies for the past four consecutive years. Shaw co-hosts the highly successful Intuitive Customer podcast, ranked in the top 5% of all podcasts by BuzzSprout.







    Understanding people's experiences is important for any business, whether it's a small, emerging startup or a seven-figure company. How people - your company's customers, users or clients - feel and what they think about their experience doing business or using your company's products or services matters. But (oooh!) there's a huge difference between customers, users and clients.And knowing what customers want can be a huge challenge. That means thorough market research is essential... alongside looking at what customers actually do (as opposed to what they say they will do) and a good dose of behavioural science. 







    In this fantastic episode with Jason Barnard, Colin Shaw shares his extensive knowledge of customer experience. He also gives great advice on how to build long-term customer relationships and why marketers should focus on customer experience. 







    As always the show ends with passing the baton… Colin delightfully passes the virtual baton to next week’s wonderful guest, Meredith Kallaher.







    What you’ll learn from Colin Shaw







    * 00:00 Colin Shaw and Jason Barnard* 01:20 Colin Shaw’s Brand SERP and Knowledge Panel* 03:09 Jason Barnard’s Knowledge Panel Tips* 03:51 Getting a Knowledge Panel for a Podcast* 05:49 Why You Should Focus on Customer Experience* 06:37 How Important It is to Understand People's Experience* 07:07 Colin Shaw’s Four Elements to Understanding Customer Experience* 07:10 First Element: Understanding What Customers Do* 07:23 Second Element: Understanding How Customers Feel* 07:40 Third Element: A Deliberate Customer Experience* 09:57 Fourth Element: Understanding Why Customers Do What They Do* 10:56 Colin Shaw’s Definition of “User”* 12:17 The Difference Between Customers and Clients* 14:13 What is Customer Centricity?* 14:53 How Do You Know What Customers Want?* 15:22 Three Ways to Find Out What Customers Want.* 15:27 First: Customer Research* 16:18 Second: Looking at What Customers Do* 17:38 Third: Looking Through Behavioural Science* 20:11 What are the Most Important Things for Customers?* 24:52 How to Build Customer Relationship Without Spending a Lot of Time and Resources* 26:52 How to Build Long-term Customer Relationships* 31:02 Passing the Baton: Colin Shaw to Meredith Kallaher







    This episode was recorded live on video September 6th 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 31 min
    From SERP to M&A: The 8 Figure ROI Blog Post (François Nadeau and Jason Barnard)

    From SERP to M&A: The 8 Figure ROI Blog Post (François Nadeau and Jason Barnard)

    François Nadeau talks with Jason Barnard about From SERP to M&A: The 8 figure ROI blog post.







    François Nadeau has more than 7 years of experience in digital marketing and SaaS. He has written for a number of websites including Indie Hackers, The Startup, freeCodeCamp, Baremetrics, Wishpond and Growth.org. He has given keynote speeches at more than 13 startup and web development conferences in Canada, the US, and Europe. He has long been a strong proponent of bootstrapping and Jamstack.







    How much effort does it take to stumble upon an amazing business opportunity? Marketers and business owners, if that is a question you ever asked yourself, then this is for you. 







    This week's awesome guest, François Nadeau, shares his incredible journey from blog post to 8 figure M&A. He also shares how he values creating content that best serves the audience in order to trigger business opportunities. Don't be put off by the rather geeky start to the episode (it spans with headless e-commerce and Knowledge Panels)… the rest is very business and marketer friendly - content marketing, community promotion, content creation, and an eight-figure ROI blog post that leads François Nadeau to Duda and the Snipcart acquisition. It's sure to inspire marketers and help them understand how to write TOFU (top-of-the-funnel) content.







    And to make this conversation even more interesting, Jason Barnard shares his brilliant tips in Snipcart's Knowledge panel.







    As always, the show ends with passing the baton… François incredibly turns over the virtual baton to next week’s wonderful guest, Colin Shaw.







    What you’ll learn from François Nadeau







    * 00:00 François Nadeau and Jason Barnard* 00:35 Duda’s Brand SERP* 01:25 Snipcart’s About Page* 03:31 Knowledge Panel Tips from Jason Barnard* 05:56 François Nadeau’s 8 Figure ROI Blog Post* 07:10 What is Headless E-commerce?* 08:03 What are the Benefits of Headless E-commerce?* 09:21 Two Main Advantages of Headless E-commerce* 14:00 Blog Posts: Opening Doors to Business Opportunities* 16:33 François Nadeau’s Tips and Tricks to Writing Top of Funnel Content* 18:42 Golden Rule: UX Over SEO* 21:10 The Importance of Creating Content that Serves Your Audience* 25:07 More Top of Funnel Content and Blog Posts from François Nadeau* 30:40 Passing the Baton: François Nadeau to Colin Shaw







    This episode was recorded live on video August 30th 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 31 min
    Simple Marketing Fundamentals to Accelerate Revenue Growth (Tim Fitzpatrick and Jason Barnard)

    Simple Marketing Fundamentals to Accelerate Revenue Growth (Tim Fitzpatrick and Jason Barnard)

    Tim Fitzpatrick talks with Jason Barnard about simple marketing fundamentals to accelerate revenue growth.







    Tim Fitzpatrick is an entrepreneur/business owner with marketing and growth expertise. He has over 20 years of entrepreneurial experience and has a passion for developing and growing businesses. This passion served him well in operating and managing a wholesale distribution company he helped run for nine years before it was acquired in 2005. Since then, he has experienced successes and failures. In 2013, he founded Rialto Marketing and has since helped B2B professional services firms accelerate revenue growth and attract more ideal clients. He believes marketing should not be difficult. But you must remove your revenue roadblocks if you want to grow consistently and predictably.







    Before starting a business, launching a new product or offering services, it is vitally important that marketers and business owners lay out their marketing strategies. But how much of the typically used marketing techniques actually help companies grow their business while retaining their existing customers? Hmmm. Let's start with a thorough review of the fundamentals that make a difference in this episode.







    Tim Fitzpatrick shares his extensive knowledge of the fundamentals of marketing in this brilliant conversation with Jason Barnard. Starting with the three critical levels of marketing: strategy, planning, and leadership, Tim also deep dives into the three elements for each level. Understanding your target market, crafting a marketing message, and providing relevant services and offerings make for incredible strategy. And with absolutely amazing planning and leadership, you are one step closer to overcoming revenue roadblocks.







    As always, the show ends with passing the baton… Tim wonderfully turns over the virtual baton to next week’s fantastic guest, François Nadeau.







    What you’ll learn from Tim Fitzpatrick







    * 00:00 Tim Fitzpatrick and Jason Barnard* 01:11 Tim Fitzpatrick's Brand SERP* 02:20 Jason Barnard’s Brand SERP Tips* 08:01 The Fundamentals of Marketing* 09:22 Three High-Level Elements of Marketing* 09:45 Three Elements of a Marketing Strategy* 09:50 Understanding Your Target Market* 10:44 Creating a Marketing Message* 13:00 Relevant Services and Offerings* 13:34 What is Planning in Marketing?* 14:03 First Area of Planning: Lead Generation* 14:17 Second Area of Planning: Lead Conversion* 14:42 The Importance of Retaining Existing Customers* 16:15 How to Generate Referrals* 18:09 Automated Lead Generation Vs Manual Lead Generation* 21:37 Third Element in Marketing: Leadership* 22:37 Three Elements of Leadership* 22:43 Leadership: Identifying the Right Metrics* 24:45 Why is Tracking the Right Metrics Important?* 25:18 Tim Fitzpatrick's Marketing Principle* 26:43 Leadership: Implementation and Execution* 29:21 Leadership: Optimisation* 31:44 Passing the Baton: Tim Fitzpatrick to Francois Nadeau







    This episode was recorded live on video August 23rd 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 33 min

Customer Reviews

4.6 out of 5
10 Ratings

10 Ratings

PamelaWilson ,

Fun, informative, and fast moving

Really great information on this podcast… It’s very easy to listen to and includes a wide variety of experts to learn from!

BookGuy96 ,

Great content

Jason does a great job bringing quality guests on and creating an impactful conversation.

gabecarbonara ,

Amazing show!

Truly amazing show! Love it! Please keep up the amazing work.

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