195 episodes

The "With Jason Barnard…" podcast features many of the world's leading marketers and covers a multitude of digital marketing topics. It is produced by Kalicube and (as the name suggests) hosted by the Brand SERP Guy, Jason Barnard.



About:

The podcast slogan: the smartest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting and always fun!



The Guests:

Over the first three seasons, the podcast has featured over 160 amazing guests including Cindy Krum, Barry Schwartz, Rand Fishkin, Eric Enge, Joost de Valk, Aleyda Solis and Bill Slawski.



The Topics:

Jason and his guests discuss a wide variety of marketing and digital marketing topics that may seem disparate at first glance, but actually fit together in the context of this podcast series. From technical SEO to copywriting, from knowledge panels to influencer marketing, from Machine Learning to social media, from branding to conversion rate optimisation, from user experience to Google’s Knowledge Graph, from databases to design and on and on and on!



The Host:

As the name of the podcast (With Jason Barnard...) suggests Jason Barnard hosts the series, but he is also the director! Jason (the Brand SERP Guy) has worked in digital marketing for over 20 years. Read more here https://jasonbarnard.com



Backstory:

The podcast was originally called #SEOisAEO, but the name changed to With Jason Barnard... in 2020 when Jason decided to broaden the range the topics covered on the podcast. For the first year and a half, the episodes were recorded face to face at major digital marketing conferences around the world including SMX London, YoastCon, CopyCon and Digital Olympus. However in June 2021, the recordings moved online as an offshoot of the Kalicube Tuesdays livestream event series (https://kalicubetuesdays.com).

With Jason Barnard..‪.‬ Jason Barnard

    • Business
    • 5.0 • 6 Ratings

The "With Jason Barnard…" podcast features many of the world's leading marketers and covers a multitude of digital marketing topics. It is produced by Kalicube and (as the name suggests) hosted by the Brand SERP Guy, Jason Barnard.



About:

The podcast slogan: the smartest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting and always fun!



The Guests:

Over the first three seasons, the podcast has featured over 160 amazing guests including Cindy Krum, Barry Schwartz, Rand Fishkin, Eric Enge, Joost de Valk, Aleyda Solis and Bill Slawski.



The Topics:

Jason and his guests discuss a wide variety of marketing and digital marketing topics that may seem disparate at first glance, but actually fit together in the context of this podcast series. From technical SEO to copywriting, from knowledge panels to influencer marketing, from Machine Learning to social media, from branding to conversion rate optimisation, from user experience to Google’s Knowledge Graph, from databases to design and on and on and on!



The Host:

As the name of the podcast (With Jason Barnard...) suggests Jason Barnard hosts the series, but he is also the director! Jason (the Brand SERP Guy) has worked in digital marketing for over 20 years. Read more here https://jasonbarnard.com



Backstory:

The podcast was originally called #SEOisAEO, but the name changed to With Jason Barnard... in 2020 when Jason decided to broaden the range the topics covered on the podcast. For the first year and a half, the episodes were recorded face to face at major digital marketing conferences around the world including SMX London, YoastCon, CopyCon and Digital Olympus. However in June 2021, the recordings moved online as an offshoot of the Kalicube Tuesdays livestream event series (https://kalicubetuesdays.com).

    Live Streams as an Influencer Marketing Tool (Anton Shulke and Jason Barnard)

    Live Streams as an Influencer Marketing Tool (Anton Shulke and Jason Barnard)

    Anton Shulke talks with Jason Barnard about live streams as an influencer marketing tool.







    Anton Shulke is the Head of Influencer Marketing at Duda, a role he previously filled at Semrush. He is also the Livestream Production Manager for the Kalicube Tuesdays webinars. Over the last 6 years produced over 600 livestreams with the experts in the digital marketing industry. 







    Anton believes that livestreaming is one of the best and most cost-effective Influencer Marketing tools. This approach has multiple benefits:







    * cost-effective and easy to organise* a worldwide audience* a speaking opportunity for the experts and a chance to promote themselves







    There are many reasons livestreaming is a great influencer marketing strategy, but the most powerful is that everybody wins. 







    In this episode, Anton Shulke talks with Jason Barnard about all the advantages of real-time broadcasting versus conferences and face to face interviews. Anton also shares effective tips for small companies with a less recognisable brand on how to make their first livestream a hit… and how to maintain the success over subsequent events. They also shared how they began working with each other and how they have built a solid foundation in livestreaming together over four (long) years.







    Also, watch out for their sports team analogy that will help you better manage livestreams ;) 40 amazing minutes and an insightful conversation!







    What you'll learn from Anton Shulke







    * 00:00 Anton Shulke and Jason Barnard* 01:40 Koray Gübür - Brand SERP: What is it and How to Optimize?* 02:32 Anton Shulke’s Brand SERP* 04:57 Why do we do livestreams? * 09:31 Strength of livestreams versus face to face interviews* 17:37 How to begin and end your first livestream* 20:50 What is the goal of your livestream?* 24:11 Why a single appearance on a livestream isn’t enough* 26:56 Livestreaming goals of a less recognisable brand versus a famous brand* 29:53 The mutual transaction in livestreaming* 35:15 Lessons from the combination of wrong people* 37:29 Limitations in the job of the livestream guy 







    This episode was recorded live on video September 14th 2021







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

    • 40 min
    Dissecting the GMB Panel (Joy Hawkins and Jason Barnard)

    Dissecting the GMB Panel (Joy Hawkins and Jason Barnard)

    Joy Hawkins talks with Jason Barnard about dissecting the GMB panel.







    Joy Hawkins is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She writes for Search Engine Land and is a widely known Local Search speaker and has spoken at dozens of Local SEO conferences over the years.







    Google My Business panels are ever-increasingly important to the success of local businesses since Google local search is the dominant trusted source customers look at before visiting bricks-and-mortar businesses. Keeping it up-to-date is the minimum investment for local SEO, and managing the ever-expanding range of information it shows is the next step up if you want to increase foot traffic to your store :)







    But how much control and influence do we have on our own GMB panels? Jason Barnard quizzes the delightful Joy Hawkins as she walks us through the local knowledge panels of several different business types to know which information and features we can control, which we can influence and which are off-limits!







    They cover dozens of GMB items, from the most common (reviews, primary category, opening hours…) to the less obvious (descriptions, popular times, events, new features added recently because of health restrictions, Q&A…) and even delve into GMB as part of Google’s role as an assistive engine.







    Joy also gives Jason a free consultation on the images he’d like to rectify on his GMB panel ;) This is a super groovy chat. And if you’re a local SEO or a local business owner, you'll be glad you listened.







    What you'll learn from Joy Hawkins







    * 00:00 Joy Hawkins and Jason Barnard* 01:01 International Brand SERP for Joy Hawkins* 03:33 Dissecting Oxford Cheese Co’s GMB Panel* 04:40 Selecting a specific primary category and generic categories in GMB* 08:09 Evolving GMB attributes caused by Covid restrictions* 13:41 Popular times - where does the data come from?* 14:44 3 visible reviews in GMB rarely change* 17:13 How much GMB control does Google give restaurants?* 23:33 Why are doctors' GMB panels so sparse?* 24:42 Can a local business owner post a question and answer it themselves?* 25:28 Google as an assistive engine* 26:08 Setting the reservation button and business hours* 29:05 Adventure Land have a hybrid GMB / Knowledge panel * 31:21 Why Google shows Jason’s photo instead of Kalicube’s logo on its GMB?* 35:07 GMB posts and events: Does it show up anywhere?







    This episode was recorded live on video September 7th 2021







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

    • 37 min
    Ranking Signal vs Ranking Factor (Eli Schwartz and Jason Barnard)

    Ranking Signal vs Ranking Factor (Eli Schwartz and Jason Barnard)

    Eli Schwartz talks with Jason Barnard about ranking signal vs ranking factor.







    2 billion sites in the world: Less than 1% of sites using SEO versus those with just great content. Which does the Google algorithm favour?







    That is just a taster! Just one of the dozens of delightful and super-interesting SEO topics in this conversation between the groovy Eli Schwartz and Jason Barnard. Eli moves from defining the distinction between Ranking Signals and Ranking Factors to the incredible power and importance of timeliness (with examples) to pieces of advice on getting on the right side of Google algorithms.







    They also have the most amazing discussion of how machine learning works, how Michael Jackson inspired a massive Google update (surprising, to say the least), using specific user needs to drive product-led SEO … plus Eli’s anecdote of his bug discovery ;)







    Eli is super delightful, smart and funny. This is an episode you won’t want to miss ;)







    What you'll learn from Eli Schwartz







    * 00:00 Eli Schwartz and Jason Barnard* 01:08 The Brand SERP for Eli Schwartz’s (with an incorrect knowledge panel)* 04:48 Explainer: Ranking Signal vs Ranking Factor* 08:02 Examples of signals and examples of factors* 13:22 Ranking signals vs ranking factors, where do you focus?* 15:12 Measuring the success of the algorithms. Should we look at the Metrics?* 16:58 Great plugins vs great content for SEO* 20:49 Answer bots, aggregators and arbiTRASH* 23:14 What product-led SEO can do for specific user needs* 26:48 Factors doesn’t fit into Google’s mission* 28:57 Are Google’s data silos talking horizontally to each other? * 30:28 Real-time signals vs Google Dance (is it back?)* 32:37 What happens with Google My Business during Covid lockdowns?* 38:40 Why Google need to be careful with the information it allows into its knowledge graph* 39:15 How can we effectively focus on ranking signals in SEO?







    This episode was recorded live on video August 31st 2021







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

    • 43 min
    Marketing Agencies Must Become Media Producers (Erin Sparks and Jason Barnard)

    Marketing Agencies Must Become Media Producers (Erin Sparks and Jason Barnard)

    Erin Sparks talks with Jason Barnard about marketing agencies must become media producers.







    Erin Sparks is the founder and president of Site Strategics, a premier digital marketing agency, and also the creative force behind The Edge of the Web Podcast, a popular digital marketing show featuring interviews with recognized thought leaders in marketing and technology.







    The delightful Erin starts by taking us on a tour of the grooviest podcast studio in the whole wide world ever! From here he produces his podcast which is one of the longest-running, and one of the top-ranking SEO podcasts in the world. Its mission is threefold: to speak to the community of digital marketers, to improve digital literacy among corporate executives, and to help his team learn new strategies from his guests. 







    Erin Sparks joins Jason Barnard to spill the beans and share his amazing approach to omnichannel content curation. He generously and clearly shares the process, explains the importance of being present on the consumer’s preferred “lanes” and the strategy of gently upselling services to the audience you build.







    Jason and Erin also enthusiastically swap their fun methods of making their interviewees comfortable to get the best responses. Oooh and don’t miss out on his brilliant way of getting his clients to stay longer and commit to an omnichannel strategy for the long term!







    And Erin is the master of analogies. I’m pretty sure you’ll have fun with the groovy analogies he uses in this conversation. Have a blast :)







    What you'll learn from Erin Sparks







    * 00:00 Erin Sparks and Jason Barnard* 00:55 The Personal Brand SERP for Erin Sparks* 02:33 A quick tour in Edge Media Studios* 04:28 Why did Erin build a fantastic studio for a podcast?* 06:51 Podcast: Fount of research and development* 11:04 How an omnichannel content curation process works* 13:23 Meet consumers in their preferred lane (channel)* 16:08 Making your clients the star of their content* 18:36 The "foxhole" method of building trust* 22:35 Number of content pieces Erin Sparks does in a week (a lot!)* 24:08 Asking the right questions * 29:51 You need committed client buy-in for the omnichannel method to work* 32:20 What are good KPIs to then get clients to commit long term?* 36:56 The immense benefits from teaching and sharing knowledge with your audience







    This episode was recorded live on video August 24th 2021







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

    • 41 min
    Strategic vs Tactical Local SEO (Mark Bealin and Jason Barnard)

    Strategic vs Tactical Local SEO (Mark Bealin and Jason Barnard)

    Mark Bealin talks with Jason Barnard about strategic vs tactical local SEO.







    Mark Bealin is the Founder and Principal of SearchLab. He is an in-demand speaker, podcaster, and educator, sought out for his expertise in Local SEO, Paid Search, and Analytics. He has been a search marketer for over a decade.In this episode Mark talks with Jason Barnard about the tips, tricks … and strategies he has learned for local SEO.







    There’s a lot to be tackled when it comes to local SEO and you’ll find the main things here. As we often say, there is no single strategy suitable for every client, so the delightful Mark Bealin shared his brilliant way to customise the strategy for his growing number of clients.







    Teamwork between the clients and the SEO agency is always the key to a successful local SEO strategy. He shares some of the victories, flops, and great strategies that worked for his clients - and a large number of those require getting them more involved offline with the local community. It might seem strange but offline marketing is vital to online local SEO!







    Links are also essential for local SEO according to Mark, but reviews are vital too… and Mark shares his three ways to manage reviews as well as his non-magical method to deal with horrible and poor reviews. Also! Watch out for the great audience Q&A portion at the end of this episode.







    What you'll learn from Mark Bealin







    * 00:00 Mark Bealin and Jason Barnard* 01:37 Where Suds and Search podcast started* 03:13 Mark Bealin’s Brand SERP and surprising Maps results* 04:52 Strategic versus tactical local SEO* 09:16 Reinventing the wheel or a garden variety strategy?* 10:16 How do you define a great local strategy? * 11:55 For the thousandth time: Link building IS important* 13:27 How teamwork works in link building* 15:01 Are your clients participants in their local communities?* 16:04 Three ways to manage reviews* 18:18 4.7 stars is greater than a perfect 5 (in reviews)* 20:20 Dealing with bad reviews the Mark Bealin way* 25:22 The benefits in posting on Google My Business* 26:47 Is the Knowledge Graph and GMB connected in some way?* 29:09 Yelp is sloping downhill* 30:37 Are citations still valuable in local SEO?* 31:51 Where is Apple local/maps heading?  * 34:04 Advertising on Bing: 2% of Google’s users is still a large number* 36:01 One-time events in local SEO* 37:50 Mark Bealin’s favourite local SEO tools * 39:32 Additional insights into local SEO strategies* 41:01 How to incorporate the locals in your SEO efforts?







    This episode was recorded live on video August 17th 2021







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

    • 43 min
    The Fallout from Core Web Vitals (Russ Jeffery and Jason Barnard)

    The Fallout from Core Web Vitals (Russ Jeffery and Jason Barnard)

    Russ Jeffery talks with Jason Barnard about the fallout from core web vitals.







    Russell Jeffery is digital presence expert and he is Duda’s Director of Strategic Integrations. He leads product and technology integrations with large industry partners, such as Thryv and Yell. He is also responsible for adding best-in-breed products and services to Duda’s ecosystem that serves agencies, SaaS platforms, and hosting companies.







    On a Duda webinar in May 2021, Russ Jeffery and Jason Barnard discussed what they thought might happen with CWV (Get Down to the Core of Google’s Core Web Vitals). This follow-up was to look at its actual effects to the ranking algorithm and web development. 







    On a Duda webinar in May 2021, Russ Jeffery and Jason Barnard discussed what they thought might happen with CWV (Get Down to the Core of Google’s Core Web Vitals). This follow-up was to look at its actual effects on the ranking algorithm and web development. 







    Russ has a super delightful way of explaining the whys and hows of user experience, search engine algorithms, and how to build websites for both. He also shares his thoughts on how CWV will evolve and impact SEO in the near future…. And ends with tips on taking a strategic business approach to implementing CWV (and other UX and SEO considerations). Brilliant!







    What you’ll learn from Russ Jeffery







    * 00:00 Russ Jeffery and Jason Barnard* 01:15 Happy Yellow Koala Family now reunited* 01:48 Russ Jeffery’s Brand SERP (too much Jason)* 02:26 What actually happened when Google added CWV to the ranking algorithm* 03:52 How does LCP (largest contentful paint) fit into CWV?* 06:21 Cumulative Layout Shift: The pain of unexpected shifting of web elements* 08:15 Why did Google choose CLS as a core web vital?* 09:57 First Contentful Paint - a non-CWV user-centric metric* 12:15 Why does Google “piggyback” on sites with great user-experience?* 14:48 How did Duda’s customers respond to the CWV news?* 16:38 UX design bells and whistles = a big no* 18:37 CWV Trade offs: What the boss wants versus what’s actually essential* 19:58 Mobile friendliness and https:// - Did they really affect the rankings?* 21:45 “The circumstances where two results put in an equal bid is next to never” - Gary Illyes* 23:31 CWV feature (non-existent) versus AMP * 26:20 Always judge page speed outside of a developer’s office* 29:55 The restrictions and flexibility on website builder themes * 35:10 How do SEOs manage to get the developers thinking about CWV?* 36:45 How to get the boss and the developer to talk to each other about the trade offs







    This episode was recorded live on video August 10th 2021







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

    • 40 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

gabecarbonara ,

Amazing show!

Truly amazing show! Love it! Please keep up the amazing work.

Melinda Byerley ,

Must-Listen for Digital Marketers

Jason's show is definitely a must-listen for any digital marketers who are looking for honest conversations backed with actionable insights and useful advice that you can apply to your own business. Really great podcast!

DayneCarter ,

Very Insightful

Great show with great guests. Love how Jason gets cerebral and drops amazing wisdom. His guests are fantastic! Don’t miss this one!

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