Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

Jason Barnard Entrepreneur and CEO of Kalicube
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Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies with Jason Barnard Guests include: Jonathan Cronstedt – Investor and Board Director at Kajabi, Scott Duffy – Founder and CEO of AI Mavericks, Rand Fishkin – Founder and former CEO of MOZ, Co-founder of Spark Toro and Snackbar Studio, Joost de Valk – Founder of Yoast SEO, Fabrice Canel – Principal Product Manager at Microsoft, John Mueller – Senior Search Analyst at Google, Mark Schaeffer – Executive Director at Schaefer Marketing Solutions Schaefer Marketing Solutions, Stephan Bajaio – Co-founder and CEO at VibeLogic, Scott Turman – CEO at BrightRay Publishing, Amir Glatt – Co-founder at Duda, Chris Kocek – Founder and CEO at Gallant, Kevin Moehlenkamp – CEO at Garrand Moehlenkamp, Matt Artz – Founder at Azimuth Labs, Nir Bashan – Founder and CEO at The Creator Mindset ® LLC, Neal Schaffer – CMO at NealSchaffer.com, David Amerland – Founder at HMS Media and DAVID AMERLAND LTD, Koray Tugber Gubur – CEO of Holistic SEO Digital, Andrea Volpini – CEO of WordlLift, Joe Pulizzi – Founder of Tilt Publishing and CEX, and the late Bill Slawski. Topics range from personal branding as a business asset to serial entrepreneurship, from pivoting when changing roles or companies to building high-performing teams, from scaling your business to financial management for startups, from sales strategies for startups to client retention strategies, from mentorship to overcoming challenges and setbacks, from effective networking to using storytelling techniques, from balancing authenticity with professionalism to navigating the fine line between personal and professional life online, from crisis management to scaling up without losing your identity, from navigating cultural differences in global markets and on and on and on!

  1. DEC 4

    Building Elite Remote Teams for Startup Success – Fastlane Founders with Yoni Kozminski

    Yoni Kozminski talks with Jason Barnard about building elite remote teams for startup success. Yoni Kozminski is a Co-Founder and CEO of MultiplyMii - an expert recruitment for the top 1% of Philippines-based talent and Escala - a boutique process improvement management, specializing in SOPs, organizational strategy, and project management tool integration. Yoni Kozminski shares proven strategies for hiring and managing top global talent. He shares his expertise, specifically focusing on his experiences with Filipino talent, highlighting the cost benefits, high education levels, and motivation of workers in the Philippines. oni also highlights the challenges, such as cultural differences and turnover, and provides practical tips for overcoming them. Learn how to maintain team motivation even without physical office spaces and find out why clear expectations and preparation are crucial for remote success. This is a compelling conversation for entrepreneurs ready to expand their global workforce. What you’ll learn from Yoni Kozminski * 00:00 Yoni Kozminski and Jason Barnard * 01:25 What is Missing When Jason Barnard Searches for Yoni Kozminski’s Name? * 01:36 What is a Knowledge Panel? * 02:18 What are the Key Benefits of Having a Remote Team?  * 02:31 What are the Advantages of Hiring Remote Talent, Particularly From the Philippines? * 04:28 What are the Disadvantages of Outsourcing to Countries Like the Philippines? * 05:26 What are the Major Cultural Differences Yoni Have Noticed Between the UK and the Philippines? * 05:50 How Does Yoni Kozminski Describe How Israelis Deal With Conflict and Emotional Expressiveness? * 06:16 How Does Yoni Kozminski Describe How Filipinos Deal With Conflict and Emotional Expressiveness? * 07:36 What Software is Used by Kalicube as a Virtual Office? * 09:41 How Does Yoni Kozminski Deal With Turnover in a Remote Team? * 12:24 Why is it Important to Invest Time in Setting Up a Knowledge-Based and Clear Onboarding Process? * 12:31 Where Does Yoni Kozminski Store His Documented Processes for Employees to Access During Onboarding? * 13:57 When is Outsourcing to Places Like the Philippines, South Africa, or South America Most Valuable? * 16:37 How Does Jason Barnard Measure Trust When He Delegates Tasks as an Entrepreneur? * 17:17 How Does Yoni Kozminski Maintain Motivation When Working Remotely? * 21:55 What is the Best Way to Hire in the Philippines? This episode was recorded live on video December 10th 2024 https://youtube.com/live/B4IFKtUZxCI Links to pieces of content relevant to this topic:Yoni Kozminski The event is 100% free: Eventbrite >> Watch on YouTube >> Organised by Kalicube.

    13 min

  2. DEC 2

    Google Business Profiles for Lawyers – Fastlane Founders with Marilyn Jenkins

    Marilyn Jenkins talks with Jason Barnard about Google Business Profiles for lawyers. Marilyn Jenkins is a seasoned digital growth strategist with a career spanning backto 1998 and the founder of MJ Media Group, LLC, and Law Marketing Zone®. Marilyn Jenkins reveals game-changing strategies for lawyers to boost their digital presence. She underscores the importance of accurately selecting categories, maintaining consistent name, address, and phone number (NAP) details across the web, and leveraging reviews and Q&As to bolster the profile's effectiveness. Learn why consistent updates, strategic reviews, and practitioner listings are crucial for your law firm's success. Get insider tips on leveraging Google's free tools to attract clients, establish credibility, and outrank competitors. Plus, discover how to turn your practice's digital footprint into a powerful client acquisition channel. So if you’re an attorney looking to maximize your online visibility and grow your practice, this is a must-watch episode for you. What you’ll learn from Marilyn Jenkins * 00:00 Marilyn Jenkins and Jason Barnard * 01:34 What Do ChatGPT and Other Assistive Engines Use to Supplement Their Results? * 01:44 What Do Google and Bing Use to Supplement Their Search Results? * 02:35 What is the Fundamental Difference Between Google My Business and Google Business Profile? * 03:36 How Does Google Business Profile Help Google Understand Who You Are, What You Do and Who You Serve? * 03:53 What is the First Way to Show Google What You Do? * 04:56 What is the Feature in Google Business Profile Where You Could Do Keyword-Rich Images? * 06:10 What is the Right Term to Use Instead of Keywords as Mentioned by Jason Barnard? * 07:04 What Does Google Value Most When Ranking Business Profiles Aside from Keywords? * 08:00 What Should You Do with Reviews, Whether They’re 1-Star or 5-Star? * 10:03 How Can You Use Those Reviews to Your Advantage to Help Google Understand Your Business Even Better? * 11:41 How Can You Ask People to Leave Useful Reviews that Will Be Helpful for Both Users and Google? * 12:30 What is Next After the Reviews? * 14:42 What Other Things Must You Do to Build More “Know, Like, and Trust” on Your Google Business Profile? * 16:01 How Important is It That Your Name, Address and Phone Number Are Correct Everywhere Else on the Web? * 19:01 Why is It Important to Only Give Manager Access to Your Google Business Profile? This episode was recorded live on video December 3rd 2024 https://youtube.com/live/E02oD9zntXo Links to pieces of content relevant to this topic:https://youtu.be/FWXLAJVGjIUhttps://podcasts.apple.com/us/podcast/how-automate-linkedin-to-land-executive-professional/id1717325062?i=1000642909126Marilyn Jenkins The event is 100% free: Eventbrite >> Watch on YouTube >>

    22 min

  3. NOV 25

    Publishers Embrace Integrity in the Era of Generative AI – Fastlane Founders with Jonathan Gillham

    Jonathan Gillham talks with Jason Barnard about publishers embrace integrity in the era of generative AI. Jonathan Gillham is the Founder and CEO of Originality.ai that provides a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit publish with integrity in the world of Generative AI. Jonathan reveals the hidden risks and ethical challenges of AI content creation. He emphasizes the importance of keeping the human in the loop to mitigate risks and maintain authenticity. He discusses the necessity of unique data and insights in content to add value beyond simple text. He also highlights the challenges of setting clear policies within organizations regarding the use of AI. From dangerous mushroom-picking guides to content that puts brands at risk, learn why maintaining the human element is crucial for business success. You will get insider insights on balancing AI efficiency with authenticity, implementing smart content policies, and avoiding Google's AI spam penalties. Plus, you will uncover practical strategies for creating value beyond words in today's AI-driven content landscape. What you’ll learn from Jonathan Gillham * 00:00 Jonathan Gillham and Jason Barnard * 02:45 What Exactly Does Originality.ai Do? * 03:28 What Specific Words Are Commonly Introduced by ChatGPT and Other AI? * 03:57 Why Does Jonathan Gillham Think Humans Are Starting to Write Like Machines? * 04:54 Why Does Jonathan Gillham Think AI’s Ability to Imitate Humans Can Be an Increasingly Big Problem? * 05:49 What Are the Main Problems With AI-Generated Content? * 06:10 What Are the Two Critical Additional Problems With AI-Generated Content Based on Jonathan Gillham? * 09:04 Why is Fact-Checking Such a Huge Problem for Large Language Models (LLMs)? * 10:56 Why is It So Important to Keep Humans Involved in the Process of AI Content Creation? * 12:20 What Does It Mean to Go Beyond Words in Content Marketing? * 13:49 Why is Simply Feeding an AI With Your Content Not Enough for It to Fully Replicate Your Knowledge? * 16:06 What are the Effective Ways to Use Prompts to Give the Bot the Instructions for Content Creation? * 17:14 How Can You Distinguish Between Human Writing and Bot-Generated Content? * 19:40 How Can A Business Person Ensure Policies for the Use of AI Are Applied Across Their Organization? This episode was recorded live on video November 26th 2024 https://youtube.com/live/3_v7Mz9zwgM Links to pieces of content relevant to this topic:https://originality.ai/Jonathan Gillham The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube.

    22 min

  4. NOV 18

    The Importance of Personal and Corporate Branding – Fastlane Founders with Scott Duffy

    Scott Duffy talks with Jason Barnard about the importance of personal and corporate branding. Scott Duffy is an entrepreneur, keynote speaker, and Founder of AI Mavericks. Previously, he founded Smart Charter, which was acquired by Richard Branson’s Virgin Group and has been recognized as a “Top 10 Speaker” by Entrepreneur.com. Scott shares game-changing insights on controlling your digital narrative and dominating search results. He highlights his challenges of managing an accurate digital identity when changing careers and dealing with Google's unpredictable algorithm changes. Scott also emphasizes his collaboration with Kalicube to restore his online presence showcasing the importance of expert assistance in managing digital profiles. Learn why Google visibility is 10 times more valuable than your website, and how to leverage AI-driven platforms to establish credibility. Discover how Scott rebuilt his online presence from scratch after losing control of his digital footprint, and why a strategic Knowledge Panel is crucial for entrepreneurs. Whether you're pivoting careers or building authority, this episode reveals proven strategies for making your personal brand work harder for your business success. What you’ll learn from Scott Duffy * 00:00 Scott Duffy and Jason Barnard * 01:44 How Important Is It That You Have Control Over Your Online Narrative? * 02:05 What Is the First Thing Potential Clients Usually Do When They Meet Someone New? * 02:24 Why Does What Appears in Google Search Results So Important? * 03:39 How Does Kalicube Help Google Create Accurate Summaries About a Person or a Business? * 05:24 What Online Information About Scott Duffy Has Jason Barnard Helped Organize? * 07:38 Why Is It Important to Focus on Building Your Personal Brand? * 08:13 Why Do You Need to Build a Strong Foundation on Google? * 08:57 What Common Mistakes Do People Make in Terms of Their Personal Brand? * 10:41 What Mistake Did Scott Duffy Make When an Agency Called Him, Suggesting He Needed a Wikipedia Panel? * 15:00 Where Should You Begin if You Want to Build Your Brand and Credibility Quickly? * 15:15 Why Should You Choose Jason and Kalicube to Help Build Your Google Knowledge Panel? * 17:02 How Can You Stand Out From the Crowd and Become the First in the Search Result? * 19:30 What Challenges Did Scott Duffy Face When Pivoting Between Different Projects? * 20:52 What Has Scott Duffy Done to Make Google and AI Focus On What’s Important About Him? * 27:05 Why Is It Important to Package Yourself and Provide Google With Clear, Accurate Information of You? This episode was recorded live on video November 19th 2024 https://youtube.com/live/n56VpMb_gOg Links to pieces of content relevant to this topic:Scott Duffy The event is 100% free: Eventbrite >> Watch on YouTube >> Organised by Kalicube.

    15 min

  5. NOV 10

    The Personal Brand Business Roadmap – Fastlane Founders with Bob Gentle

    Bob Gentle talks with Jason Barnard about the personal brand business roadmap. Bob Gentle, is a coach, consultant, speaker, and a top-rated podcaster. With nearly twenty years of experience in digital marketing, he spent most of his time running his own agency - Amplifyme. Bob shares his proven Personal Brand Business Roadmap for combining magnetic leadership presence with effective sales strategies that actually convert and emphasizes the importance of understanding one's unique strengths and how these can be leveraged to create a robust leadership brand. He also outlines the five crucial sections for building a personal and leadership brand. Get ready to transform your personal brand into a powerful leadership brand and discover how to evolve from being "one of many" to becoming "the one among many" through strategic brand positioning and authority building. Stop waiting for success to fall into your lap and learn how to harvest the opportunities you've been cultivating. What you’ll learn from Bob Gentle * 00:00 Bob Gentle and Jason Barnard * 00:26 What Aspect Did Bob Gentle Help Jason Barnard and Kalicube With? * 01:54 Why is Bob Gentle Coaching Jason Barnard Despite Their Theoretical Competition in a Similar Area? * 02:17 Why Does Bob Gentle Describe His Role as Similar to a "Ringmaster" for People Who Want to Build Their Personal Brand Online? * 05:58 How Many Stages Does the Personal Brand Business Roadmap Have? * 06:09 Stage 1: Personal Brand Foundations * 07: 20 What Should Come First, Choosing Your Specialty or Building Fame? * 09:16 Why is it Important to Know What the “Center” of Your Target Audience Looks Like? * 11:18 Stage 2: Authority and Network * 13:08 Why Does Jason Barnard Believe Appearing Great on Google and ChatGPT Will Attract People? * 16:14 Stage 3: Discoverability * 23:45 Stage 4: Products and Services * 24:42 Stage 5: Selling and Scale This episode was recorded live on video November 12th 2024 https://youtube.com/live/JBbliyzSseQ Links to pieces of content relevant to this topic:amplifyme.agency/podcasthttps://youtu.be/DMULau_vbRYhttps://youtu.be/aXxrNPD77eQBob Gentle The event is 100% free: Eventbrite >> Watch on YouTube >> Organised by Kalicube.

    29 min

  6. NOV 2

    Billion Dollar Bullseye – Fastlane Founders with Jonathan Cronstedt

    Jonathan Cronstedt talks with Jason Barnard about the Billion Dollar Bullseye. Jonathan Cronstedt, also known as JCRON, is an investor, advisor, USA Today best-selling author, and Board Director at Kajabi. He shares the blueprint behind growing 2153% to achieve a $2B valuation within five years. JCron reveals his controversial 7Ps Framework from his book Billion Dollar Bullseye and discusses why he believes putting people last might be the key to extraordinary growth. He explains why most companies fail at purpose, how profit protects vision, and why exceptional products naturally drive marketing success. He also stresses the critical role of prestige in customer experience, and why exceptional service can compensate for an evolving product. He emphasizes the need to master the strategic sequence of Purpose, Profit, Product, Prestige, Promotion, Persuasion, and People to create a business that naturally attracts top talent and drives sustainable growth. Get ready for an unconventional take on scaling businesses that challenges everything you thought you knew about building a billion-dollar company. This episode delivers actionable insights from someone who has actually done it, whether you are a startup founder or seasoned entrepreneur. What you’ll learn from Jonathan Cronstedt * 00:00 Jonathan Cronstedt and Jason Barnard * 01:20 How Did Kalicube Help JCron Unify His Professional Identity in Search Results? * 01:52 How Did JCron Start at Kajabi and Help Grow It to a $2B Valuation in 5 Years? * 02:22 What Prompted JCron to Transform His Unicorn Success Story into a Book? * 03:05 What Inspired JCron to Develop the Billion Dollar Bullseye Framework for Business? * 03:56 What are the 7Ps in JCron's Billion Dollar Bullseye Framework for Success? * 05:03 Why Did JCron Place People Last in His Billion Dollar Bullseye Framework? * 07:31 How Do You Build the 6Ps to Attract High Performers Who Want to Join Your Team? * 09:35 First P: Purpose * 14:55 Second P: Profit * 16:15 Third P: Product * 17:49 Why is It Important to Master Purpose, Profit, and Product Before the Rest? * 20:07 Fourth P: Prestige * 24:17 Fifth P: Promotion * 24:27 Sixth P: Persuasion * 25:24 Seventh P: People This episode was recorded live on video November 5th 2024 https://www.youtube.com/live/YT7KDeMMzy8 Links to pieces of content relevant to this topic: https://www.jcron.com/Billion-Dollar-Bullseye-Bookhttps://www.jcron.com/kajabi-case-studyJonathan Cronstedt The event is 100% free: Eventbrite >> Watch on YouTube >> Organised by Kalicube.

    28 min

  7. JUN 19

    Is Your Personal Brand Killing Your Business? (Chase Neely and Jason Barnard)

    Chase Neely talks with Jason Barnard about is your personal brand killing your business? This episode was recorded live on video June 18th 2024.

    31 min

  8. JUN 14

    The Future of Consumer Products and E-commerce (Jason Somerville and Jason Barnard)

    Jason Somerville talks with Jason Barnard about the future of consumer products and e-commerce. This episode was recorded live on video June 11th 2024.

    30 min
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About

Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies with Jason Barnard Guests include: Jonathan Cronstedt – Investor and Board Director at Kajabi, Scott Duffy – Founder and CEO of AI Mavericks, Rand Fishkin – Founder and former CEO of MOZ, Co-founder of Spark Toro and Snackbar Studio, Joost de Valk – Founder of Yoast SEO, Fabrice Canel – Principal Product Manager at Microsoft, John Mueller – Senior Search Analyst at Google, Mark Schaeffer – Executive Director at Schaefer Marketing Solutions Schaefer Marketing Solutions, Stephan Bajaio – Co-founder and CEO at VibeLogic, Scott Turman – CEO at BrightRay Publishing, Amir Glatt – Co-founder at Duda, Chris Kocek – Founder and CEO at Gallant, Kevin Moehlenkamp – CEO at Garrand Moehlenkamp, Matt Artz – Founder at Azimuth Labs, Nir Bashan – Founder and CEO at The Creator Mindset ® LLC, Neal Schaffer – CMO at NealSchaffer.com, David Amerland – Founder at HMS Media and DAVID AMERLAND LTD, Koray Tugber Gubur – CEO of Holistic SEO Digital, Andrea Volpini – CEO of WordlLift, Joe Pulizzi – Founder of Tilt Publishing and CEX, and the late Bill Slawski. Topics range from personal branding as a business asset to serial entrepreneurship, from pivoting when changing roles or companies to building high-performing teams, from scaling your business to financial management for startups, from sales strategies for startups to client retention strategies, from mentorship to overcoming challenges and setbacks, from effective networking to using storytelling techniques, from balancing authenticity with professionalism to navigating the fine line between personal and professional life online, from crisis management to scaling up without losing your identity, from navigating cultural differences in global markets and on and on and on!

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