83 episodes

Are you an aesthetic practice looking to get more patients in the door with your marketing? Want to know how to effectively build your practice’s social media presence so you attract a steady stream of dream patients? These are just some of the questions online marketing strategist and brand-building expert Heather Terveen digs into on The Skin CEO Podcast. In addition to mini-marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies to grow your practice’s bottom line. Thinking about using Instagram? Need help with your Facebook Ads? These questions and more will be answered by Heather and industry experts.

The Skin CEO Heather Terveen

    • Business
    • 4.6 • 18 Ratings

Are you an aesthetic practice looking to get more patients in the door with your marketing? Want to know how to effectively build your practice’s social media presence so you attract a steady stream of dream patients? These are just some of the questions online marketing strategist and brand-building expert Heather Terveen digs into on The Skin CEO Podcast. In addition to mini-marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies to grow your practice’s bottom line. Thinking about using Instagram? Need help with your Facebook Ads? These questions and more will be answered by Heather and industry experts.

    Lessons From Scaling a Multi-Location Aesthetic Business with Dr. Justin Harper of Juvly Aesthetics

    Lessons From Scaling a Multi-Location Aesthetic Business with Dr. Justin Harper of Juvly Aesthetics

    To scale or not to scale?


    On today's episode, I had the chance to unpack the answer to this question with Dr. Justin Harper who is the founder of Juvly Aesthetics, the Aesthetic Record and the Aesthetic Next Conference.


    During this conversation, Dr. Harper and I chat about:
    ✔️ The difference between building an aesthetic business that can scale versus the boutique solo location model.
    ✔️ Why establishing a clear vision is a critical component to successfully scaling your business.
    ✔️ The challenges of growing a loyal and effective team.
    ✔️ Why he decided to go all in on developing the Aesthetic Record medical spa software.
    ✔️ Why the Aesthetic Next conference is committed to helping the aesthetic industry improve, grow and succeed.
    ✔️ And SO much more. Enjoy!


    MENTIONED IN THIS EPISODE:


    Juvly Aesthetics Website: https://www.juvly.com/
    Learn about the Aesthetic Record: https://www.aestheticrecord.com/
    Find out about the 2022 Aesthetic Next Conference: https://www.aestheticnext.com/
    Connect with Dr. Harper on Instagram: @drjustinharper
    Connect with Dr. Harper on LinkedIn: https://www.linkedin.com/in/justin-harper-md-1a936612

    • 57 min
    Building a Million Dollar Business You Love with Becca Pike of Massage Strong

    Building a Million Dollar Business You Love with Becca Pike of Massage Strong

    In this episode of the podcast, I’m sharing an interview I recently had with Becca Pike of Massage Strong and Hell Yes Coaching.


    Becca and I actually work with the same business coach. She was recently interviewed on her podcast as well and when I heard Becca’s story I knew I wanted to invite her to come on the podcast.


    Becca is the founder of a successful multi-location massage studio called Massage Strong based in Kentucky. We spend the first part of the interview unpacking her story and background in growing Massage Strong while also being a mom to 4 kids.


    Becca shares her philosophy and strategy around scaling her studios to where she ultimately was able to remove herself from working inside the room as a massage therapist to launch a second business helping other business owners and entrepreneurs through her coaching business Hell Yes Coaching.


    I think you’re going to appreciate Becca’s energy and no fluff attitude during this honest conversation about building a business that you can eventually work less in while scaling your revenue and team. Enjoy.


    MENTIONED IN THIS EPISODE:


    Becca’s Instagram: @1beccapike
    Learn about coaching with Becca: www.hellyescoachingonline.com
    Tune in to Becca’s podcast: https://www.hellyescoachingonline.com/podcast/

    • 49 min
    Visibility Results and Mistakes (Part 3)

    Visibility Results and Mistakes (Part 3)

    If looking at the openings in your appointment calendar for you and or your team causes you to feel flustered or anxious then you’ll want to listen to this 3-part visibility series with a pen and paper to take some notes - because if you or your team are not consistently booked out than you likely have not established a visibility plan for your aesthetic business that is simple, effective and reliable.


    This is Part 3 in a 3 Part Visibility Series on the podcast.


    In today's episode, we’re going to discuss why evaluating your visibility results (the good and the bad) is the quickest way to get traction with your visibility. Plus, unpack the biggest visibility mistakes I see that are holding aesthetic businesses back from growing.


    Don't forget to tune in to part 1 and 2 of the series!


    MENTIONED IN THIS EPISODE:


    ✔️ Be sure to download The Visibility Roadmap at heatherterveen.com/visibility
    ✔️ Join us in The Skin CEO Community over at https://www.facebook.com/groups/theskinceo

    • 17 min
    Visibility Success (Part 2)

    Visibility Success (Part 2)

    If looking at the openings in your appointment calendar for you and or your team causes you to feel flustered or anxious then you’ll want to listen to this 3-part visibility series with a pen and paper to take some notes - because if you or your team are not consistently booked out than you likely have not established a visibility plan for your aesthetic business that is simple, effective and reliable.


    This is Part 2 in a 3 Part Visibility Series on the podcast.


    In today's episode, we’re going to dive into base and push visibility planning, establishing your marketing ecosystem and why you must establish a belief plan before your action plan!


    Don't forget to tune in to part 1 and 3 of the series!


    MENTIONED IN THIS EPISODE:


    ✔️ Be sure to download The Visibility Roadmap at heatherterveen.com/visibility
    ✔️ Join us in The Skin CEO Community over at https://www.facebook.com/groups/theskinceo

    • 23 min
    Visibility Planning (Part 1)

    Visibility Planning (Part 1)

    If looking at the openings in your appointment calendar for you and or your team causes you to feel flustered or anxious then you’ll want to listen to these next 3 episodes with a pen and paper to take some notes - because if you or your team are not consistently booked out than you likely have not established a visibility plan for your aesthetic business that is simple, effective and reliable.


    This is Part 1 in a 3 Part Visibility Series on the podcast.


    In today's episode, we’re going to unpack establishing your visibility plan so that managing a waitlist is the biggest concern you have when it comes to your appointment calendar NOT feeling queasy because of too many openings.


    Don't forget to tune in to part 2 and 3 of the series!


    MENTIONED IN THIS EPISODE:


    ✔️ Be sure to download The Visibility Roadmap at heatherterveen.com/visibility
    ✔️ Join us in The Skin CEO Community over at https://www.facebook.com/groups/theskinceo

    • 34 min
    Time Simplified Replay

    Time Simplified Replay

    If you’ve ever been curious what coaching with me could be like then you won't want to miss today's episode.


    Tune in to an exclusive replay of my recent Time Simplified Masterclass.


    We unpack:


    ✔️ 8 Time Killer Mistakes All Aesthetic Business Owners make AND what to do to FIX each one.
    ✔️ The Skin CEO Method for going from busy aesthetic business owner to the CEO of your business and life.
    ✔️ 4 Time Success Essentials I use with my private clients that you can steal and use for yourself.
    ✔️ And so much more!


    MENTIONED IN THIS EPISODE:
    Ready to get radical clarity on how to hit your BIG business goals? Click here to book a free Clarity Call with Heather: heatherterveen.com/clarity

    • 1 hr 3 min

Customer Reviews

4.6 out of 5
18 Ratings

18 Ratings

Ima listener ,

A Must Listen to Show!

Heather is amazing! She keeps the show fun and engaging. Highly recommend the listen!

JosanneStephens ,

Great info

Awesome content can’t wait for more! Josanne @spainthecitydallas

Karen Marie Smith ,

Social Media Pro!

Heather is incredibly knowledgeable about how both aesthetic practices and social media function. Put those pieces together and you have a proven recipe to increase your profits quickly. Plus she’s funny, which makes it a fun listen!

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