98 episodes

The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.

Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.

Med Spa CEO Heather Terveen

    • Business
    • 4.7 • 24 Ratings

The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.

Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.

    Friction vs Flow When Selling

    Friction vs Flow When Selling

    Today we’re going to talk about friction vs flow when selling.


    And how demand will likely determine how much friction you can use to filter out patients that are not a best fit for your practice when structuring your services, packages and pricing.


    And how in the beginning stages of your business you may need to keep the friction low and the flow high.


    And as your med spa or practice grows, you may need to use friction to improve the quality of your patient/client flow.


    Enjoy!


    MENTIONED IN THIS EPISODE:


    ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

    • 17 min
    Becoming Competition Proof

    Becoming Competition Proof

    Feel like your market is completely saturated with competition?


    You're not alone.


    In this episode, discover how to become competition proof so that you don't have to worry about being price-shopped or losing patients to the new med spa down the street.


    MENTIONED IN THIS EPISODE:


    ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

    • 18 min
    The Start-Up Year

    The Start-Up Year

    Today I’m going to talk about some ways you can use a start-up mentality to ensure 2023 is an incredibly successful year for you.


    I want you to shelve your past setbacks and failures for a moment and imagine for a minute what you would do if your business was a start-up again.


    What if this year epic growth was inevitable.


    And you were just figuring out back-end engineering the simplest and easiest path to getting there.


    Keep listening to find out how.


    MENTIONED IN THIS EPISODE:


    ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

    • 28 min
    SEO & Google Ads Growth Strategies with Glenneth Reed

    SEO & Google Ads Growth Strategies with Glenneth Reed

     



    Today you’re in for a treat because I’m bringing on Glenneth Reed, the founder of The Visibility Method who is also the Google Search, SEO and Google Ads coach inside of the Med Spa Advantage.


    I brought Glenneth on so we could have a conversation about why SEO and Google are worth it for a local brick and mortar business like a med spa.


    Why many of you are leaving money on the table by not having a basic understanding of how to use SEO and Google for new patient acquisition.


    In this conversation we unpack Glenneth’s simple system and process for using search and Google ads to to grow your med spa.


    You’re going to love this conversation I have with Glenneth.


    Enjoy!


    MENTIONED IN THIS EPISODE:


    ✔️ Glenneth's website: https://www.thevisibilitymethod.com/


    ✔️ Glenneth's Instagram: https://www.instagram.com/glennethdotcom/


    ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

    • 33 min
    Fixing What's Not Working

    Fixing What's Not Working

    One of the main pain points as a small business owner isn't the actual *labor* of running your business.


    It's how much energy your brain wastes on thought looping problems as they arise.


    Most of your job as a business owner revolves around problem solving.


    The very nature of this infers that there will be actual PROBLEMS to solve for all. the. time.


    The more neutral you can emotionally problem solve in your business the less painful running your business will be.


    The more problems you can solve for quickly, the faster your business will grow.


    In this episode of the podcast, I breakdown a problem solving process I use with my clients so you can grow your business faster and less painfully.


    Enjoy!


    MENTIONED IN THIS EPISODE:


    ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

    • 16 min
    Recession Proofing Your Med Spa

    Recession Proofing Your Med Spa

    I first got into this industry in 2006.


    Pre the 2008 Great Recession.


    I remember what that time was like.


    I thought long and hard about whether or not to talk about the impending recession.


    I was actually not going to record this episode because I don’t think panicking and dooms-daying really serves any of you.


    BUT I actually think recessions are a great time for the business owners who are smart and savvy because, like it or not, there will be at least some of your competition that won’t make it.


    And the cream of the crop is what will rise to the top during times like this.


    This episode is devoted to helping you to thrive no matter the economy.


    MENTIONED IN THIS EPISODE:


    ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

    • 34 min

Customer Reviews

4.7 out of 5
24 Ratings

24 Ratings

Angela Branch Skin Care ,

Amazing Coach!

I love Heather, she is definitely an amazing business coach and shares great business building content! I love listening to her podcast. Our coaching sessions and the information she shares has helped me find my niche, streamline, simplify and grow my business. I now work smarter, see less clients in a month and make more! I am no longer a solo esthetician, I’m the Skin CEO. Thank You so much! @angelabranchskincare

witchyspa ,

Fabulous!

Why is it so hard to find support and proper training for esthetics businesses?

Finding Heather has been incredible and I’ve already learned so much from her podcast!

Ima listener ,

A Must Listen to Show!

Heather is amazing! She keeps the show fun and engaging. Highly recommend the listen!

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