Messaging in eCommerce with Yotpo

Gabe Goldstein, GM of SMS at Yotpo joins this week to discuss messaging strategy in ecommerce. We’re breaking down channel strategy for retention marketing: the differences between email and SMS, and toll-free numbers vs. dedicated short codes. And Gabe explains how Yotpo helps customers think through using those channels to guide “micro journeys” for customers.

Guest:

Gabe Goldstein, General Manager of SMS at Yotpo

https://www.yotpo.com

https://www.linkedin.com/in/gabe-goldstein-4b6b53bb/

Host:

Zach Kunkel, Director of Solutions Marketing, Bandwidth