49 min
112-TBCE- Brad Akers Marketing, should it be internal or external? The Blue Crocus Experience
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- Business
Brad Akers is a former agency owner with substantial experience in the sales and marketing sector. Launching his career in the construction industry, specifically roofing distribution, Brad navigated the B2B sales landscape, skillfully managing accounts and discovering the critical need for business acumen in the field.
His website: https://bgb-enterprises.com/
Summary:
In this enlightening episode of the Blue Crocus experience, host is joined by Brad, sales and marketing expert as he shares his insights on how businesses can optimize their marketing strategies to achieve compounding growth. He emphasizes the importance of turning one opportunity into multiple opportunities.
Key Takeaways:
-Businesses must understand the true cost per client acquisition to effectively budget for marketing services and calculate genuine ROI.
-Focusing on cold leads should be a means to an end, with the goal being to convert initial opportunities into multiple, warmer opportunities.
-Strategies like neighborhood marketing, direct mail around existing projects, and incentivized referrals are key to creating compounding growth.
-Business owners share the responsibility of marketing success with their agencies and should actively work to spread their brand message.
-Understanding and implementing core growth engines like direct mail and strategic social media branding can significantly reduce acquisition costs and drive business growth.
Quotes:
“You’re relying on the marketing campaign as the place that you’re getting leads. If it’s supplemental or if it’s a way to pour fuel in the fire, you’re fine, probably. But if not, then you’re in trouble.”
“Most people optimize for cold leads and cold leads, I promise you, your days are not as fun.”
“The goal and what you as the owner of the company can and should optimize for is creating compounding growth within your business.”
“No one should be dependent on Google Ads for that long. It’s not a long-term tactic.”
“Optimize for the right things in business and life. Really?”
Announcements:
HAVE YOU SEEN OUR NEW BLUE COLLAR KIDS BOOK? https://www.bluecollarabc.com/
Get a Free Audit of your Google Ads, SEO, Website, or Google Business Listing: https://bluecrocus.ca/website-seo-audit
About the Show:
Welcome to our podcast for contractors and business owners, hosted by Lewis Vandervalk of Blue Crocus Solutions. Our #1 goal is to connect with and learn from business owners, thought leaders, and coaches. We talk about their stories, where they have come from, where they are going, and their wins and lessons.
If you want to be a guest on the podcast, email Lewis@bluecrocus.ca, and we can arrange a time if you are a good fit! We are especially interested in chatting with contractors and business owners who have fought through adversity and have the scars, experience, and insights to share from those times.
Find Blue Crocus Solutions on the Web (With some resources):
Get a FREE email script for reaching out to Realtors or Property Managers for Junk Removal: https://realtorscript.bluecrocus.ca/r...
Connect with Blue Crocus Solutions on the web: https://www.bluecrocus.ca/
Check us out and see our reviews: https://www.google.com/maps?cid=14274...
Join our Facebook Group for Junk Removal Marketing Success Community: / 148165343156578
Check out our Facebook Page: / bluecrocussolutions Find our Podcast Here:
Spotify: https://open.spotify.com/show/3Wu30Zf...
Apple: https://podcasts.apple.com/ro/podcast...
Google Podcasts: https://podcasts.google.com/?feed=aHR...
Youtube: • The Blue Crocus Experience PODCAST
#podcast , #contractors, #leads, #seo, #leadgeneration, #fredericton, #bluecrocussolutions, #business, #businessowners, #tips, #concrete, #treeservice, #fitness, #paving, #sealcoating, #remodeling, #pressurewashing, #asphalt, #treeservice, #concrete, #website, #webdesign, #customers, #homeadvisor, #Googleads, #junkremoval, #junkremovalwebsit
Brad Akers is a former agency owner with substantial experience in the sales and marketing sector. Launching his career in the construction industry, specifically roofing distribution, Brad navigated the B2B sales landscape, skillfully managing accounts and discovering the critical need for business acumen in the field.
His website: https://bgb-enterprises.com/
Summary:
In this enlightening episode of the Blue Crocus experience, host is joined by Brad, sales and marketing expert as he shares his insights on how businesses can optimize their marketing strategies to achieve compounding growth. He emphasizes the importance of turning one opportunity into multiple opportunities.
Key Takeaways:
-Businesses must understand the true cost per client acquisition to effectively budget for marketing services and calculate genuine ROI.
-Focusing on cold leads should be a means to an end, with the goal being to convert initial opportunities into multiple, warmer opportunities.
-Strategies like neighborhood marketing, direct mail around existing projects, and incentivized referrals are key to creating compounding growth.
-Business owners share the responsibility of marketing success with their agencies and should actively work to spread their brand message.
-Understanding and implementing core growth engines like direct mail and strategic social media branding can significantly reduce acquisition costs and drive business growth.
Quotes:
“You’re relying on the marketing campaign as the place that you’re getting leads. If it’s supplemental or if it’s a way to pour fuel in the fire, you’re fine, probably. But if not, then you’re in trouble.”
“Most people optimize for cold leads and cold leads, I promise you, your days are not as fun.”
“The goal and what you as the owner of the company can and should optimize for is creating compounding growth within your business.”
“No one should be dependent on Google Ads for that long. It’s not a long-term tactic.”
“Optimize for the right things in business and life. Really?”
Announcements:
HAVE YOU SEEN OUR NEW BLUE COLLAR KIDS BOOK? https://www.bluecollarabc.com/
Get a Free Audit of your Google Ads, SEO, Website, or Google Business Listing: https://bluecrocus.ca/website-seo-audit
About the Show:
Welcome to our podcast for contractors and business owners, hosted by Lewis Vandervalk of Blue Crocus Solutions. Our #1 goal is to connect with and learn from business owners, thought leaders, and coaches. We talk about their stories, where they have come from, where they are going, and their wins and lessons.
If you want to be a guest on the podcast, email Lewis@bluecrocus.ca, and we can arrange a time if you are a good fit! We are especially interested in chatting with contractors and business owners who have fought through adversity and have the scars, experience, and insights to share from those times.
Find Blue Crocus Solutions on the Web (With some resources):
Get a FREE email script for reaching out to Realtors or Property Managers for Junk Removal: https://realtorscript.bluecrocus.ca/r...
Connect with Blue Crocus Solutions on the web: https://www.bluecrocus.ca/
Check us out and see our reviews: https://www.google.com/maps?cid=14274...
Join our Facebook Group for Junk Removal Marketing Success Community: / 148165343156578
Check out our Facebook Page: / bluecrocussolutions Find our Podcast Here:
Spotify: https://open.spotify.com/show/3Wu30Zf...
Apple: https://podcasts.apple.com/ro/podcast...
Google Podcasts: https://podcasts.google.com/?feed=aHR...
Youtube: • The Blue Crocus Experience PODCAST
#podcast , #contractors, #leads, #seo, #leadgeneration, #fredericton, #bluecrocussolutions, #business, #businessowners, #tips, #concrete, #treeservice, #fitness, #paving, #sealcoating, #remodeling, #pressurewashing, #asphalt, #treeservice, #concrete, #website, #webdesign, #customers, #homeadvisor, #Googleads, #junkremoval, #junkremovalwebsit
49 min