Adam McChesney is a dynamic entrepreneur specializing in digital marketing and personal branding. With a background in medical device sales, Adam transitioned into the world of SEO and website development around 2018. His persistence and innovative approach led to the rapid success of his agency, resulting in a merger with Hite Digital, where he was a franchise and partner for two years. Recently, Adam launched “Builders of Authority,” a consulting and coaching platform aimed at helping business owners build their brand authority online. Adam’s journey is a testament to the power of strategic marketing and personal branding in driving business growth. His website: https://adammcchesney.com/ Summary: In this episode of the Blue Crocus experience, Adam McChesney shares his journey, starting from his early career in medical sales to founding his digital marketing agency and eventually launching “Builders of Authority.” They discuss actionable tips for building brand authority, leveraging social media for business growth, and the importance of consistency and authenticity. Adam emphasizes the value of showing up and putting in the work, sharing personal anecdotes and lessons learned from his career. This episode is packed with insights for entrepreneurs looking to elevate their brand and achieve sustainable growth. Key Takeaways: -Prioritize Consistency: Consistently showing up and engaging with your audience on social media is crucial for building brand authority. -Leverage Personal Experiences: Sharing personal stories can help connect with your audience and foster trust and authenticity. -Utilize Local Networking: Engaging with other local business owners through interviews and collaborations can enhance your brand presence in the community. Focus on Key Performance Indicators: Obsess over daily KPI’s and actions rather than immediate results to ensure long-term success. -Family as a Catalyst: Personal milestones, such as becoming a parent, can significantly influence and realign business priorities and goals. Quotes: “In life, you are most qualified to help the person that you used to be because you’ve gone through their experiences.” “You have to stop complaining that you’re not where you want to be if you’re not doing something that’s simple, free, and easy.” “If Adam can do it, if Lewis can do it, I can do it.” “Your story can help somebody. And you might be saying, well, if I just share my story, how is that going to grow my business? That’s going to grow your business because more people are going to know, like, and trust you.” “Get obsessed with the activity or the KPI, and the results will come.” Announcements: HAVE YOU SEEN OUR NEW BLUE COLLAR KIDS BOOK? https://www.bluecollarabc.com/ Get a Free Audit of your Google Ads, SEO, Website, or Google Business Listing: https://bluecrocus.ca/website-seo-audit About the Show: Welcome to our podcast for contractors and business owners, hosted by Lewis Vandervalk of Blue Crocus Solutions. Our #1 goal is to connect with and learn from business owners, thought leaders, and coaches. We talk about their stories, where they have come from, where they are going, and their wins and lessons. If you want to be a guest on the podcast, email Lewis@bluecrocus.ca, and we can arrange a time if you are a good fit! We are especially interested in chatting with contractors and business owners who have fought through adversity and have the scars, experience, and insights to share from those times. Find Blue Crocus Solutions on the Web (With some resources): Get a FREE email script for reaching out to Realtors or Property Managers for Junk Removal: https://realtorscript.bluecrocus.ca/r... Connect with Blue Crocus Solutions on the web: https://www.bluecrocus.ca/ Check us out and see our reviews: https://www.google.com/maps?cid=14274... Join our Facebook Group for Junk Removal Marketing Success Community: / 148165343156578 Check out our Facebook Page: / bluecrocussolutions Find our Podcast Here: Spotify: https://open.spotify.com/show/3Wu30Zf... Apple: https://podcasts.apple.com/ro/podcast... Google Podcasts: https://podcasts.google.com/?feed=aHR... Youtube: The Blue Crocus Experience PODCAST #podcast , #contractors, #leads, #seo, #leadgeneration, #fredericton, #bluecrocussolutions, #business, #businessowners, #tips, #concrete, #treeservice, #fitness, #paving, #sealcoating, #remodeling, #pressurewashing, #asphalt, #treeservice, #concrete, #website, #webdesign, #customers, #homeadvisor, #Googleads, #junkremoval, #junkremovalwebsites
