43 episodes
Brand Fortress HQ: Amazon FBA Success Strategies Brand Fortress HQ
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Welcome to the Brand Fortress HQ Podcast, the ultimate resource for mastering Amazon FBA success. Dive deep into the world of e-commerce with your hosts, Jon Stojan, Mike Kaufman, and Matt Atkins—three seasoned Amazon brand owners who have seen it all and are ready to unveil the secrets of their success.
Your hosts each and every week are Jon Stojan, Mike Kaufman, and Matt Atkins. Jon is a former predictive analyst for the Air Force and brings his analytical prowess to the e-commerce battleground. After establishing his own 6-figure brand on Amazon, he founded First North Marketing, a beacon for brands aiming to conquer the Amazon marketplace.
Mike Kaufman is an e-commerce pioneer, having been navigating the online sales sphere for over three decades. His expertise has not only led to the creation of a mid 7-figure brand on Amazon but also birthed invaluable tools and resources to bolster other aspiring brands.
Matt is the jack-of-all-trades in the e-commerce arena, from building a 7 figure meal prep brand, multiple Amazon brands, coaching new brand builders, to helping brands of all sizes grow at Canopy Management. His passion lies in fostering a community of entrepreneurs, offering them the wisdom and connections needed to thrive.
Join us for Tactics Tuesdays, where Jon, Mike, and Matt dissect the real-life strategies propelling their own brands and companies forward. Plus, tune in every Thursday for enlightening interviews with the brightest minds in FBA—transparent leaders and business owners who are shaping the present and future of e-commerce.
With two episodes every week, the Brand Fortress HQ Podcast is your stronghold for insider knowledge, innovative tactics, and inspiring stories. Whether you’re an established seller or just starting your FBA journey, our hosts are here to guide you through the intricacies of the Amazon marketplace. Unlock your brand’s potential and build your own fortress with us at Brand Fortress HQ.
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043: Tactic Tuesdays: Amazon AI Optimization
Unlock the full potential of Amazon's AI and take your product listings to new heights with the insights from this Tactics Tuesday podcast. As I sat down with industry expert Mike, we peeled back the layers of Amazon Comprehend and Rufus to reveal how they're changing the game for sellers and shoppers alike. We promise an eye-opening discussion that will equip you with the knowledge to harness the power of AI for optimizing your Amazon listings, giving you a much-needed edge in today's compet...
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042: Leo Sgovio: Unraveling Amazon Selling Secrets & Harnessing the Power of Analytics
Embark on a journey through the digital commerce landscape with the astute guidance of Leo Sgovio, an Amazon maestro who has transformed his idea of a Santa website into a formidable digital marketing presence. Sgovio, joins us to share a wealth of insights that will revolutionize the way you approach e-commerce. His story is a testament to the power of analytics and community in crafting a successful online brand.Our conversation unravels the often-overlooked facets of Amazon Seller Central'...
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041: Tactic Tuesdays: Prime Day
Ever wondered if Amazon Prime Day is the golden ticket for every brand? We tear down the facade of one-size-fits-all strategies as we navigate the complex waters of Prime Day sales, particularly for high-end products like my own pool cleaning tools company. Join us for a revealing discussion that uncovers the true impact of deep discounts and mass sales on premium brands, sharing first-hand experiences with the rollercoaster of a temporary sales spike followed by a plummet, resulting in no re...
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040: Deana Karim On The Art of Stock Management & Online Retail
Venture into the world of e-commerce and healthy living as Deana Karim, the brilliant mind behind Good Deeds, joins us on the Brand Fortress HQ podcast to share how her quest for healthier options as a new mom led to the creation of a keto-friendly baking mix empire. Prepare to be inspired by her journey from product development woes to triumph on the Amazon bestseller lists. Deana's entrepreneurial spirit and ingenuity shine through as she recounts the adrenaline-fueled moments where risk me...
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039: Tactic Tuesdays: Failing without it being Fatal
Embarking on the entrepreneurial journey often feels like a high-stakes game of chess where strategy, diversification, and the occasional calculated risk are your only constants. This episode peels back the curtain on my own e-commerce misadventures, showcasing the gritty reality that success is often preceded by a series of instructive failures. We'll navigate through the complexities of leverage, revealing how it can be a sword that cuts both ways, potentially boosting growth or hastening a...
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038: Travis Zigler: Optometrist to Online Empire, Mastering Marketing & Philanthropy Integration
Discover the entrepreneurial brilliance of Dr. Travis Zigler, who transitioned from optometrist to e-commerce titan, as he sits down with us on the Brand Fortress HQ podcast to share his incredible journey. Travis opens up about the strategies that propelled his company to multimillion-dollar success, with a special focus on Hydrate, their customer-centric brand dedicated to combating dry eye. He also gives us an inspiring look at the I Believe Foundation’s mission to eradicate preventable bl...
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