How a Rebrand Embodies a Company’s Maturity Level - With Ionuț Băibărac From Bitdefender

Branding, as an element of trust, is critical in cybersecurity - it teaches consumers to first recognize unauthorized sources and then protect themselves from them.

In this episode of The Drag & Drop Show, we are joined by Ionuț Băibărac, Manager of Brand Design and Production at Bitdefender. We discuss how to draw from your local roots while creating a global image and why spending two years to align assets across the company is not that long.

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).