21 episodes

A bi-weekly podcast series by Creatopy.com, The Drag & Drop Show aims to inspire both creatives and critical thinkers to achieve their goals in marketing, advertising, design, or business in general.

The Drag & Drop Show Creatopy.com

    • Business
    • 5.0 • 1 Rating

A bi-weekly podcast series by Creatopy.com, The Drag & Drop Show aims to inspire both creatives and critical thinkers to achieve their goals in marketing, advertising, design, or business in general.

    How Intuition Can Tell a Brand Story That Data Can’t – With Peep Laja From Wynter.io

    How Intuition Can Tell a Brand Story That Data Can’t – With Peep Laja From Wynter.io

    If today’s data-driven world has taught us one thing, it’s this: trusting your intuition has never been more important. In branding, tapping into your intuitive intelligence means taking control of the narrative, making your own decisions, and taking responsibility for them.

    In this episode of The Drag & Drop Show, we unpack how and why CopyTesting evolved into Wynter.io so early in its development. Moreover, we’ll cover how customer development plays a fundamental role in a rebranding process and what can happen if you don’t take control of your brand narrative. 

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 50 min
    How to Find True Value in Rebranding – With James Thomson From Unbounce

    How to Find True Value in Rebranding – With James Thomson From Unbounce

    In this episode of The Drag & Drop Show, James Thomson, Senior Art Director at Unbounce, joins us in taking a look at the company’s critical rebranding decisions.

    Discover why it’s not uncommon to get cold feet in the final stages of a brand update, see how company culture and rebranding support and strengthen one another, and find out how Unbounce used an internal launch to empower the team to roll it out to the public with a deep commitment to it. Let’s dive in!

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 52 min
    A People-First Rebranding Process Explained – With Alex Antolino From Typeform

    A People-First Rebranding Process Explained – With Alex Antolino From Typeform

    In this episode of The Drag & Drop Show, we’re exploring how Alex Antolino and the Typeform team approached their "people first" rebranding process, balancing the rational and emotional, through data collection and conversation.

    In 2019, 7 years after launch, Typeform underwent its own rebrand, under the guidance of Alex, Creative Director at Typeform.

    Let's take a look at which stage unlocks the path to brand alignment, discuss the importance of allowing yourself to change your mind, and learn how to balance emotion with logic when rebranding.

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 59 min
    When A Company Outgrows Its Brand – with Gabriel Ciordaș and Ciprian Robu

    When A Company Outgrows Its Brand – with Gabriel Ciordaș and Ciprian Robu

    Welcome back to The Drag & Drop Show!

    We're excited to launch our third podcast season with a special episode, featuring the founder and CEO of Creatopy, Gabriel Ciordaș, and Ciprian Robu, Senior Designer at Brandient. 

    Bannersnack was founded almost 13 years ago. Over the years, the online banner maker outgrew its name and capabilities. Therefore starting fresh was the only option. Creatopy was born not only to elevate the company's presence in the industry but also to reflect the platform's evolution and current positioning. 

    Let's dive into the rebranding process behind Creatopy and learn how the team worked with Brandient to develop a brand that looks as great on the outside as it feels on the inside. 

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 39 min
    Season 3: The Drag & Drop Show

    Season 3: The Drag & Drop Show

    In the third season of The Drag & Drop Show, our host, Andra Zaharia, walk you through some of the most challenging rebrands in the SaaS industry. Why? Because we just went through a rebranding process ourselves. 

    Find out how rebranding transforms an organization, what makes the process successful, and why companies choose to rebrand. 

    The first episode goes live on Wednesday, March 24.

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 1 min
    Empathy Is Trending Because It's Rooted Our Need For Connection – with Britney Muller

    Empathy Is Trending Because It's Rooted Our Need For Connection – with Britney Muller

    Britney Muller believes empathy is rooted in awareness and our human need for connection. We can see it everywhere these days, from ads to campaigns to every other email in our inbox.

    Britney Muller, Senior SEO Scientist at Moz, shows us where data-driven actions meet empathy-driven decisions and the incredible results this confluence creates.

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 1 hr 7 min

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