24 episodes

A bi-weekly podcast series by Creatopy.com, The Drag & Drop Show aims to inspire both creatives and critical thinkers to achieve their goals in marketing, advertising, design, or business in general.

The Drag & Drop Show Creatopy.com

    • Business
    • 5.0 • 1 Rating

A bi-weekly podcast series by Creatopy.com, The Drag & Drop Show aims to inspire both creatives and critical thinkers to achieve their goals in marketing, advertising, design, or business in general.

    How to Rebrand a Company With Millions of Users – With Barbra Gago, Former Miro CMO

    How to Rebrand a Company With Millions of Users – With Barbra Gago, Former Miro CMO

    Taking on a rebrand of a company and product that has millions of users is a really bold move.

    In this episode of The Drag & Drop Show, Barbra Gago, former Miro CMO and current founder and CEO of Pando, takes us through the process of how RealtimeBoard, a company with over 3 million users, became Miro in just under four months, and how the lessons she’s learned have impacted her experience of founding a new company.

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 49 min
    How to Make a Tech Company More Human Through Rebranding – With Emily Hsiao From Auth0

    How to Make a Tech Company More Human Through Rebranding – With Emily Hsiao From Auth0

    Humanizing your brand is one of the most effective ways of differentiating your company and product from your competitors. And yet too many tech companies are still struggling to balance high functionality with being intuitive and approachable.

    In this episode of The Drag & Drop Show, Emily Hsiao, Brand Design Manager at Auth0, talks about how the company’s 2021 brand update made it more human and approachable, why your team members are your best ambassadors, and why it’s important to give yourself the freedom to experiment in order to figure out the right direction for your brand.

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 52 min
    How a Rebrand Embodies a Company’s Maturity Level - With Ionuț Băibărac From Bitdefender

    How a Rebrand Embodies a Company’s Maturity Level - With Ionuț Băibărac From Bitdefender

    Branding, as an element of trust, is critical in cybersecurity - it teaches consumers to first recognize unauthorized sources and then protect themselves from them.

    In this episode of The Drag & Drop Show, we are joined by Ionuț Băibărac, Manager of Brand Design and Production at Bitdefender. We discuss how to draw from your local roots while creating a global image and why spending two years to align assets across the company is not that long.

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 49 min
    How Intuition Can Tell a Brand Story That Data Can’t – With Peep Laja From Wynter.io

    How Intuition Can Tell a Brand Story That Data Can’t – With Peep Laja From Wynter.io

    If today’s data-driven world has taught us one thing, it’s this: trusting your intuition has never been more important. In branding, tapping into your intuitive intelligence means taking control of the narrative, making your own decisions, and taking responsibility for them.

    In this episode of The Drag & Drop Show, we unpack how and why CopyTesting evolved into Wynter.io so early in its development. Moreover, we’ll cover how customer development plays a fundamental role in a rebranding process and what can happen if you don’t take control of your brand narrative. 

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 50 min
    How to Find True Value in Rebranding – With James Thomson From Unbounce

    How to Find True Value in Rebranding – With James Thomson From Unbounce

    In this episode of The Drag & Drop Show, James Thomson, Senior Art Director at Unbounce, joins us in taking a look at the company’s critical rebranding decisions.

    Discover why it’s not uncommon to get cold feet in the final stages of a brand update, see how company culture and rebranding support and strengthen one another, and find out how Unbounce used an internal launch to empower the team to roll it out to the public with a deep commitment to it. Let’s dive in!

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 52 min
    A People-First Rebranding Process Explained – With Alex Antolino From Typeform

    A People-First Rebranding Process Explained – With Alex Antolino From Typeform

    In this episode of The Drag & Drop Show, we’re exploring how Alex Antolino and the Typeform team approached their "people first" rebranding process, balancing the rational and emotional, through data collection and conversation.

    In 2019, 7 years after launch, Typeform underwent its own rebrand, under the guidance of Alex, Creative Director at Typeform.

    Let's take a look at which stage unlocks the path to brand alignment, discuss the importance of allowing yourself to change your mind, and learn how to balance emotion with logic when rebranding.

    The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

    • 59 min

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