37 min
Lifecycle emails: How to measure their impact on the customer journey The Data-led Podcast
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- Business
Lifecycle emails, also referred to as behavioral emails, are triggered based on a user’s activity (events performed or not performed) while using a product. Lifecycle emails are set up to run on an ongoing basis and new users who match the specified conditions automatically receive relevant emails.
In this episode, we talk about:
How lifecycle emails are different from marketing and transactional emailsThe difference between measuring the performance vs the impact of emailsHow to respect your customer’s inbox by allowing them to configure their preferencesTools mentioned: Customer.io, Intercom, Hubspot, OutreachNext steps:
Check out the Data-led guides Subscribe to the InnerTrends #DataDiary for SaaS growth insightsSubscribe on your favorite platform or directly on our podcast page
Lifecycle emails, also referred to as behavioral emails, are triggered based on a user’s activity (events performed or not performed) while using a product. Lifecycle emails are set up to run on an ongoing basis and new users who match the specified conditions automatically receive relevant emails.
In this episode, we talk about:
How lifecycle emails are different from marketing and transactional emailsThe difference between measuring the performance vs the impact of emailsHow to respect your customer’s inbox by allowing them to configure their preferencesTools mentioned: Customer.io, Intercom, Hubspot, OutreachNext steps:
Check out the Data-led guides Subscribe to the InnerTrends #DataDiary for SaaS growth insightsSubscribe on your favorite platform or directly on our podcast page
37 min