16 episodes

A podcast dedicated to helping folks become data-led to build better products and experiences.Subscribe on your favorite platform or directly on our page: https://www.innertrends.com/blog

The Data-led Podcast InnerTrends

    • Business
    • 5.0 • 1 Rating

A podcast dedicated to helping folks become data-led to build better products and experiences.Subscribe on your favorite platform or directly on our page: https://www.innertrends.com/blog

    Onboarding Processes Ownership with Emilia Korczynska @Userpilot

    Onboarding Processes Ownership with Emilia Korczynska @Userpilot

    In this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes Ownership
    Here’s what they talked about:
    Who owns product onboarding: product managers, product marketers, or both?What's a healthy mix between product-led and sales-led onboarding?What are the most important KPIs specific to the onboarding process?What is contextual user onboarding and why does it outperform traditional, linear onboarding? 

    • 45 min
    Messaging and positioning for SaaS - how to get it right with data | With Peep Laja

    Messaging and positioning for SaaS - how to get it right with data | With Peep Laja

    In this podcast episode, join special guest Peep Laja, CEO of Wynter, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into the importance of successful messaging and positioning in order to convert customers.
    Here’s what they talked about:
    Why product roles should care about messaging and positioning;Strategies for improving messaging and positioning;What good messaging looks like;Questions you should be asking when testing messaging;How long it takes to start seeing results from improved messaging.

    • 25 min
    On how customer-led growth supports any-led strategies | With Georgiana Laudi

    On how customer-led growth supports any-led strategies | With Georgiana Laudi

    In this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it plays in any business, and particularly SaaS.
    Here’s what they talked about:
    What a customer-led strategy is, and how it’s different from any other "-led" approachHow to build a customer experience journey, and why it’s important to get it right from the beginningWhy activation is one of the most critical stages in the customer journey, and how it’s definedWhat KPIs are specific to a customer-led approach

    • 36 min
    How to stop repeating your user research & experimentation mistakes | With Andrew Michael

    How to stop repeating your user research & experimentation mistakes | With Andrew Michael

    In this podcast episode, join special guest Andrew Michael, CEO of Avrio, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into user research and experimentation.

    • 29 min
    Why being data-driven is key to proactive customer success | With Philipp Wolf of Custify

    Why being data-driven is key to proactive customer success | With Philipp Wolf of Custify

    How to empower your customer success team to improve customer experience.
    In this week’s episode, join special guest Philipp Wolf, Founder of Custify, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into proactive customer success. 
    Here’s what they talk about:
    What is Proactive Customer Success?Defining the customer in a B2B environmentWhat data your customer success team needsSetting yourself up for success with implementationAvoiding disaster during implementation

    • 27 min
    Onboarding In-App Guides: Best Practices | With Ramli John, Esben Friis-Jensen, Pulkit Agrawal

    Onboarding In-App Guides: Best Practices | With Ramli John, Esben Friis-Jensen, Pulkit Agrawal

     In this first episode of series 2 of the Data-led podcast, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Astorik and Data-led Academy, and special guests:
    Ramli John, Director of Training Managing Director at ProductLed, Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow, Pulkit Agrawal, Co-founder and CEO at Chameleon, as they discuss in-app guides. 
    Successful trends for building in-app guides, how to build an effective in-app guide, the benefits of a short in-app guide, and how to decide between building an in-app guide or fixing a user experience problem directly.

    Key points:
    Go for shorter guides - make them relevant to what the user is trying to accomplish.Use in-app guides to drive attention towards new or unused features, or key “aha!” moments.In-app guides are a great way to test and experiment with communicating your product’s value in different ways, and by measuring the in-app guide’s success over time. Whenever you have an idea, instead of simply going and developing indirectly in the product, you can test it with an in-app guide. You should always ask users if they want the in-app guide because some users simply don't.There are amazing tools on the market that can enable you to build great in-app guides; remember that it’s time-consuming and requires a lot of effort, and not every user will interact with your in-app guide. But it will have a positive impact on those that do.Subscribe to the InnerTrends #DataDiary for SaaS growth insights

    • 22 min

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