On how customer-led growth supports any-led strategies | With Georgiana Laudi The Data-led Podcast

In this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it plays in any business, and particularly SaaS.
Here’s what they talked about:
What a customer-led strategy is, and how it’s different from any other "-led" approachHow to build a customer experience journey, and why it’s important to get it right from the beginningWhy activation is one of the most critical stages in the customer journey, and how it’s definedWhat KPIs are specific to a customer-led approach