Lifecycle emails: How to measure their impact on the customer journey The Data-led Podcast

Lifecycle emails, also referred to as behavioral emails, are triggered based on a user’s activity (events performed or not performed) while using a product. Lifecycle emails are set up to run on an ongoing basis and new users who match the specified conditions automatically receive relevant emails. In this episode, we talk about: How lifecycle emails are different from marketing and transactional emailsThe difference between measuring the performance vs the impact of emailsHow to re...