1,577 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

    • Marketing
    • 5.0 • 7 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

    Top 5 Ways to Monetize Your Subscription Newsletter | Ep. #1572

    Top 5 Ways to Monetize Your Subscription Newsletter | Ep. #1572

    In episode #1572, we wrap up our conversation on paid newsletters, discussing the different ways in which you can monetize your subscription newsletter. Getting sponsors on board and including up-sell and down-sell products and services are some of the easiest ways to monetize. Tune in to hear how being an affiliate for other companies can also benefit you! 
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Paid Newsletters, Part 3: The Top 5 Ways to Monetize Your Subscription Newsletter [00:34] The most successful newsletters have sponsorships in them.  [00:56] The key is that ads are written creatively and natively into the newsletter.   [01:17] Add up-sells and down-sells to get your audience to purchase your other products.  [01:46] Make the most of your up- and down-sells by getting a sales team to engage subscribers.  [02:01] Use Substack to offer a paid premium subscription to your newsletter.   [02:14] Be an affiliate for other related products or services to make extra money.  [02:41] Consider putting your newsletter on a website like BuySellAds who sell it for you.  [03:02] These monetization models apply to any content you produce.    [03:26] That’s it for today! [03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    Morning Brew
    The Hustle 
    Stacked Marketer
    Ubersuggest 
    Timothy Sykes 
    Substack 
    BuySellAds
    Paved
     
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min
    How to Launch a Profitable Newsletter in 10 Minutes Flat | Ep. #1571

    How to Launch a Profitable Newsletter in 10 Minutes Flat | Ep. #1571

    In episode #1571, we continue the discussion about paid newsletters, sharing how you can start one in as little as 10 minutes. Two of the most important lessons we can learn from other successful newsletters are that they are simple and consistent. Tune in to hear which tools will help you get started and allow you to ultimately profit from your newsletters. 
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Paid Newsletters, Part 2: How to Launch a Profitable Newsletter in 10 Minutes Flat  [00:39] Launch a newsletter quickly by using tools like Substack or ConvertKit.  [01:08] If you look at other successful newsletters, you’ll notice that they are all fairly simple.  [01:53] Consider using a tool like Kajabi that does it all for you.  [02:33] The importance of maintaining consistency and momentum with your newsletter.  [03:13] While setting up your newsletter is easy, it’s hard to create and promote consistently.  [03:33] Avoiding trying to monetize and get sponsorships too quickly.  [04:04] That’s it for today! [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Substack  ConvertKit MemberPress Morning Brew The Hustle  Stacked Marketer Kajabi    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min
    How Positioning Helped Catapult A Failing Software Business To Billions In Sales w/ April Dunford

    How Positioning Helped Catapult A Failing Software Business To Billions In Sales w/ April Dunford

    Today we have a special bonus episode with special guest April Dunford author of Obviously Awesome!
    This is a highlight from April's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro
     
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 14 min
    Why You Should Start a Subscription Newsletter In 2021 | Ep. #1570

    Why You Should Start a Subscription Newsletter In 2021 | Ep. #1570

    In episode #1570, we bring you part one of our three-part series on paid newsletters: Why you should start a subscription newsletter in 2021! People want to learn specialized skills these days, so high-quality information is at a premium. Tune in today and learn a bunch of valuable tips for leveraging your unique knowledge through the newsletter format.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Paid Newsletters, Part 1: Why You Should Start a Subscription Newsletter in 2021. [00:36] The rise of Substack and how tech writers can go freelance using newsletters. [01:32] Why you should consider starting a paid newsletter if you are a good writer. [02:19] People want to specialize thus will pay for niched knowledge. [03:29] Once you have some traction, move to your own platform. [03:36] The value of offering people unique services above a subscription offering. [05:05 That’s it for today! [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    Substack
    TechCrunch
    Airbnb
    Agora
    Tim Sykes
     
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    How to Build A Strong Affiliate Website For 2021 & Beyond | Ep. #1569

    How to Build A Strong Affiliate Website For 2021 & Beyond | Ep. #1569

    • 5 min
    The Important Tools We Use To Run The Marketing School Podcast | Ep. #1568

    The Important Tools We Use To Run The Marketing School Podcast | Ep. #1568

    In episode #1568, we talk about the important tools we use to run the Marketing School podcast! Consistently putting out content is very important for successful podcasting, but having the right tools will help you maximize every minute spent behind the mic. Tune in and hear the tools we use relating to stats, repurposing, recording, SEO, analytics, and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Important Tools to Run the Marketing School Podcast. [00:35] Libsyn gives us stats, hosting, and allows us to post to different places. [01:03] Using Zoom to record video, connect to guests, and repurpose content. [01:24] We use Heil PR 40 mics and Scarlett Focusrite mixers. [02:13] Submitting text and audio to Rev for transcriptions and SEO. [02:26] Spotify and Chartable: Tools for ranking and analytics. [03:09] Using IFTTT and Zapier for automatic sharing. [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    Libsyn transistor.com
    Zoom
    Zencastr
    riverside.fm
    Heil PR 40
    Scarlett Focusrite
    Rev
    Spotify
    Chartable
    IFTTT
    Zapier
     
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

nini.barbu ,

Great marketing resource

You can absorb a lot useful info by listening to this great marketing podcast. Totally recommend it!

Sergiu Vlasceanu ,

Awesome tips

I love that this podcast has such short episodes, while still offering very valuable marketing tips

Ciprian Gavriliu ,

Love this podcast

I watched both Neil and Eric for a while because they are the real deal when it comes to marketing that works. What I love most about this podcast it's the format.

By keeping each episode short they are forced to deliver great value right from the start. The advice and stories are practical, straight to the point and inspiring.

I don't have a lot of time to invest in podcasts but Marketing School has earned a spot on my shortlist.

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