The Data-led Podcast InnerTrends

In this podcast episode, join special guest Brent Dykes, Chief Data Storyteller at AnalyticsHero , and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Data Storytelling.
Here’s what they talked about:
What is the point of telling stories with data What are the elements that make up a compelling data story What's the difference between data story framing and data storytelling What is data forgery and why should we be on the lookout for it 

In this podcast episode, join special guest Daniel at Convizit, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Why UX Event Tagging is Dead As We Know It.
Here’s what they talked about:
What is the purpose of UX data?Why is the old way of tracking UX data failingWhy companies need to track complete UX dataHow to track complete UX data in an efficient and useful way

In this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes Ownership
Here’s what they talked about:
Who owns product onboarding: product managers, product marketers, or both?What's a healthy mix between product-led and sales-led onboarding?What are the most important KPIs specific to the onboarding process?What is contextual user onboarding and why does it outperform traditional, linear onboarding? 

In this podcast episode, join special guest Peep Laja, CEO of Wynter, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into the importance of successful messaging and positioning in order to convert customers.
Here’s what they talked about:
Why product roles should care about messaging and positioning;Strategies for improving messaging and positioning;What good messaging looks like;Questions you should be asking when testing messaging;How long it takes to start seeing results from improved messaging.

In this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it plays in any business, and particularly SaaS.
Here’s what they talked about:
What a customer-led strategy is, and how it’s different from any other "-led" approachHow to build a customer experience journey, and why it’s important to get it right from the beginningWhy activation is one of the most critical stages in the customer journey, and how it’s definedWhat KPIs are specific to a customer-led approach

In this podcast episode, join special guest Andrew Michael, CEO of Avrio, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into user research and experimentation.