The Fitness Entrepreneur Podcast

Phil Graham
The Fitness Entrepreneur Podcast

The Fitness Entrepreneur Podcast will teach you how to generate more money, impact and freedom with your fitness business. The show covers a wide range of important business topics from Marketing, Sales, Service Delivery, Team Building right through to Personal Productivity and Self-Development. The show is hosted by Phil Graham and often includes guest interviews with some of the world's most successful fitness entrepreneurs.

  1. 3 DAYS AGO

    Is High Ticket Coaching A Scam

    https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. High-ticket coaching—legitimate pathway to a thriving fitness business or just another overhyped sales tactic? Some industry influencers argue it’s spammy and overly focused on marketing with little real value behind it. But before accepting those views, it’s worth questioning who’s making these claims. Many of the critics have either never tried high-ticket coaching or struggled with it themselves. Through my own experiences, I’ve seen influencers with massive followings who still find it difficult to sell high-ticket programs effectively. I’ll share insights on the true value of high-ticket coaching and how it can become a powerful part of your business model. Dive in with me for practical strategies to elevate your fitness business.

    21 min

  2. 30/12/2024

    7 Things You Must Know To Become An Online Personal Trainer

    https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Becoming an online personal trainer isn’t just about coaching—it’s about mastering the art of entrepreneurship. I’ve uncovered seven harsh truths that every aspiring trainer needs to know before stepping into this competitive space. Success doesn’t come from coaching alone; it’s built on mastering marketing, sales, and delivering an exceptional customer experience that keeps clients coming back and referring others. As your business grows, so does the need to delegate and build a supportive team to handle the demands of expansion. If you’re ready to face these truths head-on and take your fitness business to the next level, let’s dive in together and get started on creating a sustainable and thriving career.

    11 min

  3. 23/12/2024

    How To Charge $2000 For Online Personal Training

    Pricing is one of the most important yet challenging decisions for online personal trainers. With some undercutting rates and others charging premium fees, it’s easy to feel uncertain about where your services should fall. Drawing on over a decade of experience helping coaches thrive, I break down three critical factors to consider when setting your prices. The first, and perhaps most essential, is belief—confidence in your ability to deliver real results. If you’ve genuinely transformed lives, you deserve to charge accordingly. For those just starting out, it’s all about gaining experience and building a strong foundation of success stories before finalising your pricing strategy. If you're ready to stop second-guessing yourself and charge what you're truly worth, it’s time to refine your approach and elevate your fitness business.

    15 min

  4. 18/12/2024

    Make 2025 Your Best Year In Business

    https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Goal-setting can be a double-edged sword—exciting at first, but often followed by anxiety, especially when you're scaling a fitness business. Many entrepreneurs fall into the trap of setting goals that backfire and leave them feeling like failures. For example, you might aim to jump from £250K to £300K in revenue but overlook the need for evolving strategies, new skills, and upgraded beliefs to make it happen.    The truth is, what got you to where you are now won’t get you to the next level. I’ll share what it takes to hit bigger targets, set goals that actually work, and handle the pressures that come with growth. If you want to make 2025 a year of real progress, stick with me—I’ll help you shape the right strategy and mindset to get there.

    12 min

  5. 09/12/2024

    ow to Cut the Noise, Stay Locked In, and Scale Faster in 2025

    https://fitness-entrepreneur.com/the-2025-reset-plan In this episode of the Fitness Entrepreneur Podcast, host Phil Graham dives into the concept of focus and the importance of having a clear purpose in life.  He expresses his frustration with the over-reliance on nootropics and other productivity tools, arguing that they can often distract from the real work of developing courage and taking consistent action. Phil emphasizes that true wealth is defined as having options and the freedom to choose how to spend your day. He shares insights on how entrepreneurs can overcome obstacles and build a successful fitness business by honing in on their 'why' and embracing uncertainty. T une in for practical advice that can help you achieve a flow state and maximize your productivity.

    9 min

  6. 05/12/2024

    Do You Really Want To Be A Fitness Coach For The Rest Of Your Life

    https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Let’s dive into a topic many fitness professionals grapple with: the pull between scaling your business for financial success and the comfort of a steady, predictable routine. Speaking from experience, I know how tempting it is to stick with what feels stable. But with the health and fitness industry booming due to rising obesity rates and mental health challenges, the opportunities for growth are massive. Especially if you’re in your 20s, 30s, or 40s, there’s never been a better time to aim for true financial independence and personal freedom. By focusing on solving real, high-value problems, you can build a thriving business without sacrificing your well-being. Stick around for insights that could be game-changers for your fitness career—let’s get you moving towards that next level.

    15 min

  7. 28/11/2024

    Do You Need A Black Friday Offer? NO!

    Everything you need to win strong, grow strong, and scale strong in 2025: https://fitness-entrepreneur.com/the-2025-reset-plan/ Black Friday often sparks the question: should you run an offer for your coaching services? My stance is a firm no, and here’s why. Black Friday attracts shoppers motivated purely by price, which means you risk drawing in clients who are chasing discounts rather than valuing the true worth of your expertise. These types of clients often come with higher churn rates, lower profits, and can create unnecessary stress in your business. Instead of quick cash grabs, I believe in attracting clients who are driven by real pain points and are ready to invest in meaningful solutions. It’s about building a business around quality relationships that align with your long-term vision, rather than sacrificing your time and energy for short-term wins. If you’re serious about creating a sustainable coaching business, this perspective will serve you far better than any discount strategy ever could. Let’s focus on building a client base that values your expertise and elevates your growth.

    6 min

  8. 21/11/2024

    3 Non-Negotiables To Conquer 2025

    https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Let’s get into the essentials for building a fitness business that thrives in 2025 and beyond. Reflecting on my own journey, I can’t overstate the importance of laying down a solid foundation—not just for business success but for family and life as a whole. From being a young guy diagnosed with type 1 diabetes to creating a prosperous and fulfilling lifestyle, I’ve learned that resilience and adaptability are absolute musts in this industry. You’ll hear key strategies that can help you elevate your business and build a rewarding life for yourself and those you care about. Be sure to subscribe, leave a review, and let’s take your fitness business to the next level!

    10 min
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About

The Fitness Entrepreneur Podcast will teach you how to generate more money, impact and freedom with your fitness business. The show covers a wide range of important business topics from Marketing, Sales, Service Delivery, Team Building right through to Personal Productivity and Self-Development. The show is hosted by Phil Graham and often includes guest interviews with some of the world's most successful fitness entrepreneurs.

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