The rise of server-side tracking and its impact on advertising | With Greg Brunk of MetaRouter The Data-led Podcast

The advent of a cookieless world is upon us and every business that relies on online advertising in any form will be affected by it. Third-party cookies are going away from the Chrome browser whereas Safari and Firefox disable them by default.

So how does this affect online advertising?

In this episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, and Arpit Choudhury, Founder of Data-led Academy, and special guest Greg Brunk, Head of Product at MetaRouter, as they dive into server-side tracking: what is this alternative to client-side tracking; how server-side tracking has changed advertising; the risks involved in tracking advertising data and how marketers can avoid them, and the benefits of owning your own user data in today’s industry. 
Next steps:
Checkout MetaRouter, for server-side integrations with marketing and ad tech toolsSubscribe to the Data-led Pro, a free newsletter by Arpit from Data-led AcademySubscribe to the InnerTrends #DataDiary for SaaS growth insights