RealTrending

RealTrending

Trends, analysis and success stories from leaders in the real estate industry.The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

  1. -6 ДН.

    Recruiting strategies from Orange County's largest independent brokerage

    Today on the RealTrending podcast, we’re bringing you a special crossover episode with the Power House podcast!  Last week, HousingWire president Diego Sanchez sat down with Michele Harrington, the CEO of FirstTeam Real Estate out of Orange County, California. Michele started her career in the Marine Corps, but after being stationed in Orange County, she not only fell in love with the beauty of Southern California, but she also got bit by the entrepreneurial bug. Now, she leads California’s largest independent brokerage. Michele and Diego talk about what sets FirstTeam apart from other brokerages and the recruitment strategies that are helping them surpass their goal of $1 billion in recruited teams. They also talk about empowering women in leadership positions and their plans to expand outside of California, while maintaining their “fortress” inside the state. Here’s a glimpse of what you’ll learn: Women hold only 26% of leadership positions in real estate, despite being a majority of agents. Empowering women to pursue leadership roles is crucial for the growth of the industry. Their recruitment strategies focus on training new agents and placing them in existing teams. First Team is on track to surpass $1 billion in recruited teams this year. The company aims for organic growth by expanding into adjacent markets. Michelle's upcoming book emphasizes the importance of self-discipline in achieving success. Related to this episode: Michele Harrington | LinkedIn FirstTeam Real Estate HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices

    26 мин.
  2. 28 ОКТ.

    Teamerage Leader Amy Stockberger on strategically building new revenue streams

    This week on the RealTrending podcast, Tracey sits down with Amy Stockberger, broker-owner of Amy Stockberger Real Estate in Sioux City. Amy joins us today to discuss what she calls her teamerage’s “Lifetime Home Support Model” and all of its different impacts on client relationships.  Amy shares how her strategic approach creates a long-term, supportive relationship with buyers and sellers — not just a one-time transaction. She also talks about diversifying revenue streams and what trends other agents should be looking at to grow in the current market. Here’s a glimpse of what you’ll learn: The Lifetime Home Support Model was created to provide ongoing value to clients. Showing authenticity in client relationships is crucial for getting repeat business. The serve, serve, serve, sell approach focuses on serving clients beyond transactions. Building a dedicated vendor program helped grow her sphere of influence. Thinking about an exit strategy is important for long-term business success. Related to this episode: Amy Stockberger Real Estate Amy Stockberger | Instagram Amy Stockberger | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 мин.
  3. 21 ОКТ.

    Alexia Rodriguez shares stories of hope from Hurricanes Milton and Helene

    This week on the RealTrending podcast, Tracey sits down with Alexia Rodriguez, CEO of KW Cares to discuss how their organization supports Keller Williams agents during times of crisis, and best practices for organizations interested in building their own hardship fund. In light of recent hurricanes impacting the East Coast, Alexia talks about how their agents are helping one another through KW Cares’ program and offers valuable advice for anyone interested in creating their own relief fund. Here’s a glimpse of what you’ll learn: KW Cares has provided over $63 million in grants to associates nationwide The impact of hardship funds on agents who have lost everything from natural disaster or a catastrophic life event. How emergency grants can significantly impact agents' lives in times of need. Collaboration with other aid organizations is also important for relief efforts. Related to this episode: Alexia Rodriguez | LinkedIn KW Cares After the waters recede: LOs, agents grapple with Helene and Milton devastation | HousingWire HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 мин.
  4. 14 ОКТ.

    Paul Carlson on how his firm made a family succession plan work

    This week on the RealTrending podcast, Tracey Velt sits down with Paul Carlson, president of Five Star Real Estate. Paul joins us to share insights on growing his brokerage, succession planning, and how his father eased the leadership transition. Tracey and Paul dive into the lessons learned transitioning the company from father to son leadership, the importance of centralizing management during transition periods, building a unique brand experience for agents, and the strategies Five Star Real Estate has employed to expand into new markets while also maintaining their company culture Here’s a glimpse of what you’ll learn: Centralizing management and support has been a key part of their growth strategy. When transitioning, it’s important to be authentic instead of just trying to imitate whoever came before you. Rebranding was a significant step in their goal of modernizing the company. Five Star aims to create a culture where everyone can see themselves fitting in Succession planning requires identifying real passion and drive for the industry, not just family ties. Related to this episode: Five Star Real Estate Meet the Staff - Five Star Michigan HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 мин.
  5. 30 СЕНТ.

    Settlement Strategy Playbook: Seller Conversations Moving Forward

    Master Class: A Settlement Strategy Playbook Welcome back to the Settlement Strategy Playbook, brought to you by JPAR Real Estate and produced by HousingWire, and hosted on the RealTrending podcast with Tracey Velt.  In this series, we’ll explore and discuss fiduciary responsibilities, the intent behind the settlement and the DOJ’s involvement, strategies for building an effective buyer consultation, and finally, crafting a transparent seller consultation. Executives, agents, and brokers from JPAR will join us in every episode to share their expertise.  In this last episode of this four-part series, we talk to Jessica Conrad, Realtor and GRI at JPAR San Antonio. Tracey and Jessica discuss how best to move forward with transparent seller conversations. Here’s a glimpse of what you’ll learn: Proactively educate sellers about the new MLS rules and compensation agreements. Emphasize transparency and honesty in seller conversations. Show your value and highlight the benefits of working with a professional agent. JPAR provides excellent communication and support through training sessions and open discussions. Related to this episode: Jessica Conrad | LinkedIn Jessica Conrad | JPAR® JPAR HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 мин.
  6. 30 СЕНТ.

    Settlement Strategy Playbook: The Intent Behind the NAR Settlement

    Master Class: A Settlement Strategy Playbook Welcome back to the Settlement Strategy Playbook, brought to you by JPAR Real Estate, produced by HousingWire, and hosted on the RealTrending podcast with Tracey Velt.  In this series, we’ll explore and discuss fiduciary responsibilities, the intent behind the settlement and the DOJ’s involvement, strategies for building an effective buyer consultation, and finally, crafting a transparent seller consultation. Executives, agents, and brokers from JPAR will join us in every episode to share their expertise.  The second episode of this four-part series features Laura O’Connor, president and COO of JPAR Affiliated Network. Tracey and Laura discuss the intent behind the NAR settlement and the DOJ’s involvement. Here’s a glimpse of what you’ll learn: The settlement change presents opportunities for agents to show their value to consumers. Consumer education is crucial in helping both buyers and sellers understand the commission changes. The DOJ intended to decouple commissions, and agents must be aware of this and educate their clients accordingly. Related to this episode: JPAR Laura O'Connor | LinkedIn Laura O'Connor | JPAR®  JPAR ® Franchising HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices

    26 мин.
  7. 30 СЕНТ.

    Settlement Strategy Playbook: Understanding Fiduciary Duties

    Master Class: A Settlement Strategy Playbook Welcome to the Settlement Strategy Playbook, brought to you by JPAR Real Estate, produced by HousingWire, and hosted on the RealTrending podcast with Tracey Velt.  In this series, we’ll explore and discuss fiduciary responsibilities, the intent behind the settlement and the DOJ’s involvement, strategies for building an effective buyer consultation, and finally, crafting a transparent seller consultation. Executives, agents and brokers from JPAR will join us in every episode to share their expertise.  The first episode of this four-part series features Tony Delgado, Vice President of Broker Support and designated broker for JPAR Real Estate. We focus our conversation on understanding fiduciary duties in today’s real estate world. Here’s a glimpse of what you’ll learn: Understanding the difference between a customer and a client is crucial in determining the level of agent obligations. Fiduciary duties include obedience, loyalty, disclosure, confidentiality, accounting, and reasonable care. Agents should know their geographic area and be adaptable to new rules and regulations. Related to this episode: Tony Delgado | JPAR® Tony Delgado | LinkedIn JPAR JPAR ® Franchising HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices

    31 мин.

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Trends, analysis and success stories from leaders in the real estate industry.The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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