7-Figure Small

Brian Clark

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Tips and Tools for Freelancers and Solo Entrepreneurs

04.05.2023

The Strategy Behind Longevity Gains

Brian Clark lays out his strategy-first philosophy and describes the four components of a digital marketing strategy that actually gets long-term results.

39 мин.
18.04.2023

Why Strategy is the Real Growth Hack

Brian Clark lays out his strategy-first philosophy and describes the four components of a digital marketing strategy that actually gets long-term results.

35 мин.
11.04.2023

Finding Your Winning Difference

You’ve probably heard Brian Clark use the term “winning difference” before. In this episode, we unpack what it means and why it’s so important to identify. The conversation explores why seeking a winning difference is more important than simply being different, how it ties into the concept of movements, and why it can be so …

54 мин.
04.04.2023

Your AI Strategy

As you’ve undoubtedly heard, the freight train of AI development is hurtling down the tracks, seemingly adding speed with each new update. As soon as we could all make some sense of GPT-3 and everything it can do, GPT-4 arrived to add new capabilities and an even wider spectrum of possibility. Soon, GPT-5 will arrive. …

41 мин.
18.10.2022

The Creator Economy Bust?

For the last couple of years, you haven’t been able to escape hearing about the “creator economy.” At first it was merely annoying, as if it were a new thing. The label was new, and so was the sudden interest from venture capitalists who previously had no interest in individual content creators. And yet, things …

7 мин.
11.10.2022

The Path From Client Services to Personal Enterprise

If someone offered you a crisp one dollar bill in exchange for two quarters, what would you do? You’d hand over the two quarters without hesitation, right? And what if you had the opportunity to exchange two quarters for a dollar bill over and over again … would you keep doing it until you ran …

11 мин.
27.09.2022

A Productized Service Case Study

In this week’s episode we’re talking about productizing, which means taking a service and making it as standardized as possible so it can be sold and scaled like a product. As a starting point, I wanted to share a case study of what I consider a classic example of what most people think of when …

35 мин.
20.09.2022

The Content Conspiracy

Brian, why are you so down on content these days? I’m not actually down on content – I owe my entire career to content. What I have a problem with is this mindless acceptance of the idea that you have to create tons of content to succeed. In other words, content works when it’s based …

9 мин.
13.09.2022

Personal Brand Versus Personal Enterprise

Personal branding as an active pursuit is nonsense. Branding is a subset of marketing, which is the process of identifying and appealing to particular groups of consumers. Attempts at branding of any kind are meaningless until you and your business have the capacity to mean something to the people in your target market. For 7-figure …

23 мин.
30.08.2022

Entrepreneurial Lessons Learned with Chris Ducker

For this week’s episode, I caught up with my friend Chris Ducker of Youpreneur and simply hit record. That may not sound like the best strategy for recording content, but I knew the gold would surface with no problem… and I was right. Here are just a few of the nuggets you’ll hear us discuss: …

45 мин.

Выпусков: 10

Tips and Tools for Freelancers and Solo Entrepreneurs

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Brian Clark
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2015 - 2023
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10
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7-Figure Small