14. Product discovery B2B Commerce

In this episode, we talk to Hugo Carlén,  Manager of Product Information at SKF.

SKF is one of Sweden’s biggest B2B companies. With sensorized bearings, condition monitoring, and connected factories - SKF offers exciting opportunities and challenges - whatever your area of expertise. 

The topic for this episode is product discovery in B2B Commerce, and we talk about how to create product information that makes a difference for customers. 

How does product discovery for a B2B company like SKF works? How to stay relevant when you have lots of products that you sell, to different personas?  How can we learn more from our customers? This and much more, are questions that Hugo answers in this episode.

Hugo also explains how the pandemic has impacted the company and the way they work today. 

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