Competition Online – Use Them and then Beat Them

This podcast episode talks about competition online. Discussed in this episode are the tips to use your competition in a positive way such as knowing your competition and what makes you different.

Transcript of Podcast:

Welcome to Webmaster for Hire’s Cyber Bulletin Podcast. Get the power to increase your business’s web impacts.

Elizabeth Varian: Welcome to Webmaster for Hire’s very first podcast. I am so excited. I have Carrie Currie , my sidekick on the phone with me. Say “Hi”, Carrie, to everybody.

Carrie Currie: Hello, Hello.

Elizabeth Varian: So we want to welcome everybody. We are excited to do this. This is pretty cool. We’ve been helping our clients with their podcasts but like the shoemaker’s children, we start ours last, right?

Carrie Currie: Right.

Elizabeth Varian: So bad, but, better late than never and podcasting–if you don’t know is definitely the way to go to deliver your message to your audience. They can listen or read, whichever they prefer. Let’s just jump right in. We’re going to be talking about competition and competitors today.

Carrie Currie: I’m really excited about this particular topic.

Elizabeth Varian: Yeah, how come?

Carrie Currie: Yes, well, because it’s … we’re going to be talking about some items of business in regard to competition–Exactly–that I haven’t exactly ever thought of before.

Elizabeth Varian: Nice, I love it and that’s our goal. To help educate people and get people to think out of the box. Most of the time we don’t even want to be thinking about our competitors. Some people–we find our clients who over think about their competitors. What are they doing? How are they doing it? Et cetera, et cetera. You can drive yourself nuts if you do that. But, the other side of it is, they don’t even think they have competition–which by the way, everybody has competition. Even if you do only one unique gadget that you build. It solves the problem of somebody else. There’s five other solutions out there that will solve the same problem. It may not be the same widget but it’s still going after the same client. One time we don’t want to be thinking about our competitors is when we are sitting in the waiting room for a prospect meeting and they come walking out.

No, today we’re going to be thinking and talking about our competitors in a useful way. Like Carrie said we, in our production meeting went over a lot of notes and she’s like “I haven’t thought about that before”. Well, I am like “Well, that’s good.” Because then that means someone else hasn’t thought about that before. We are going to call this podcast basically “Your Competition and Beyond”. Giving you tips for how to best use your competition to get ahead and then some … I’m hoping my competitors aren’t listening to this but, hey, if you are, welcome to the podcast.

The first thing we want to talk about is using your competition. Webmaster for Hire, we build websites and we do full service internet marketing. We always, when a client or prospect comes to us and wants to talk about building their website, the first thing we do sure enough, we go and find out who is your competition and we don’t just though look at competitors in your market. Let’s say you’re an air conditioning company. Your current market is in your area of service. That’s your direct competition. That is your competition. Anyone else who is servicing air conditioning.

When we start building a website or start doing marketing campaigns, we don’t just stay in that area. I prefer to look in large metro-areas. We’re here in South Florida. So I would look in New York City, Atlanta, Texas, Los Angeles. Texas, I would hit Dallas, Hou