Wizard's Roundtable | Marketing Secrets from Wizard of Ads

Johnny Molson
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Wizard's Roundtable | Marketing Secrets from Wizard of Ads Podcast

If you could sit at a table with marketing mavens for 20 minutes or so, would you do it? Every two weeks Johnny Molson shares methods and ideas with the other marketers from Wizard of Ads. We believe your business should be famous in your hometown, and each episode talks about how to do that neato thing. You're listening to the audio version of the popular YouTube series found here: https://www.youtube.com/playlist?list=PLZfdNaM54FSQK362gM5KO_-yBIq_r3Qi1

  1. 03/03/2021

    Are Your Ads Missing Hope?

    Business book publisher Ray Bard says all bestselling books share 4 traits: 1: A Big Idea 2: Nuts and Bolts 3: Entertainment 4: Hope These 4 elements are applicable to your advertising, also. Nuts and Bolts seems to be the one that most people get right away. A Big Idea often shows up. But, conspicuously missing are Entertainment and Hope. In this episode of The Wizard’s Roundtable, Chris Maddock and I recap our recent Martinis and Marketing class at Wizard Academy where we spent a good deal of time talking about Hope.

    16 min

  2. 02/02/2021

    How to Spot and Eliminate Digital Ad Fraud

    There’s a kind of fraud that comes from lack of transparency from Google and Facebook, a kind of fraud that comes from criminals stealing ad dollars from businesses, and a kind of fraud that could be happening because your digital manager isn’t paying attention. It all adds up to a lot of loss for businesses. In this episode of The Wizard’s Roundtable, we look at the different kinds of mismanagement that can plague your advertising efforts. In this episode: Johnny Molson Dave Young Luis Castañeda Full transcript: https://molsonpartners.com/how-to-spot-and-eliminate-digital-ad-fraud/

    22 min

  3. 18/01/2021

    The Growth Plan for HVAC Companies Stuck Between $3-5M (and your biz, too)

    As an HVAC company grows, it often slams into a ceiling someplace between $3-5 million. In this episode, we discuss the ways we’ve helped stuck companies break through that barrier. Even if you’re not in the HAVC industry, you’ll find valuable information that will help your small business stand out, be the one people like the most, and think of first. In today’s episode: Johnny Molson Ryan Chute Gary Bernier Kyle Caldwell

    26 min

  4. 05/01/2021

    A Love Letter to Radio (and businesses that advertise anywhere) | ((Rebroadcast))

    While the Wizard's Roundtable was being used for holiday dinners, we thought we would replay one of the most popular videos of 2020.   This conversation with Ryan Patrick, Tim Miles, and Johnny Molson is one-part instruction manual for media providers and one-part checklist for businesses. For businesses, it’s important to understand the kinds of questions you should be getting from your media provider. If they’re not asking these questions, find somebody who will ask you these questions (or find a new media provider). SUPER SECRET NEWS:  If you enjoy what you hear here...get ready for a revolutionary event in February for radio

    33 min

  5. 22/12/2020

    How to Get (and keep) Attention with Orlando Wood

    Heard in the show: Lemon, by Orlando Wood: https://www.amazon.com/Lemon-advertis... Addressing the Crisis in Creativity https://youtu.be/XUXYRf5O5T4 Achtung! https://youtu.be/6RU0WzFkhJg System 1 Group: https://www.system1group.com IPA: https://www.ipa.co.uk

    23 min

  6. 08/12/2020

    Magical Ad Writing for Everything From Piccolos to Recruitment | Wizard's Roundtable

    You have to: 1: Not sound like everybody else 2: Get into somebody's imagination and mess around. In this episode: Asia Gregg (asia@wizardofads.com Peter Nevland (peternevland@wizardofads.com) Johnny Molson (johnnymolson@wizardofads.com) Plus an offer at the end for free consulting (!?!) Full transcript available at molsonpartners.com

    39 min

  7. 24/11/2020

    What to Know About SEO

    Feel like you’re swimming in internet acronyms? Search Engine Optimization, or SEO, is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. On today’s Wizard’s Roundtable, Vi Wickam and Gary Bernier join me to help you understand the very basic of the basics of SEO. Don’t know where to start? Start here. Full transcript of this video can be found here

    20 min

  8. 10/11/2020

    Why Your Business Should Have a Podcast

    In this episode of the Wizard's Roundtable, Bryan Eisenberg and Ryan Patrick talk about the untapped advantages your business could leverage by having a podcast. It's surprisingly easy to do, and if you can have a 10-minute phone call, you can have a podcast. More about Ryan Patrick: www.timmilesandco.com More about Bryan Eisenberg: www.bryaneisenberg.com MASH Matters: www.mashmatters.com Recording software: www.audacityteam.org or www.apple.com/mac/garageband/ Options to record interviews: www.zoom.us www.zencaster.com www.skype.com

    23 min
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If you could sit at a table with marketing mavens for 20 minutes or so, would you do it? Every two weeks Johnny Molson shares methods and ideas with the other marketers from Wizard of Ads. We believe your business should be famous in your hometown, and each episode talks about how to do that neato thing. You're listening to the audio version of the popular YouTube series found here: https://www.youtube.com/playlist?list=PLZfdNaM54FSQK362gM5KO_-yBIq_r3Qi1

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