The Personal Trainer Mentor Academy Podcast Nik And Ant - PTMA Podcast

Questions covered this week include;




If a new client signs up, but wants to delay starting for a month or so, what would you do in the time before they start to keep them "warm"?
What plans have you got for the future of PTMA? How do you both measure success?
What is a hobby or interest that you have that people would be surprised about?
I live in a poor area where people have very little disposable income. How would you overcome this to attract people who do have more financial flexibility, possibly from other areas if need be.
There is no women's heath/ fitness community group within my area and I want to create one. Is there any advice you would give about creating one?
SGPT clients logging their workouts. App or notebook? I think I prefer the idea of handing them each a notebook for them to keep and fill out after each set rather than a room full of people on their phones?
Still struggle with setting conversation/lead targets (I know they should come from prev campaigns) but guidelines for IG, FB, GF, Thanks

TIME > 00:30 "Do you think certain times of the year peak and drop off for people wanting PT? If so, should you plan when to do a big intake of clients or stay consistent all year round?"
TIME > 4:54 "Looking back on Quarter One, I still feel too much time is spent on marketing and lead gen compared to planning, creating and continuing a top notch banging service for present clients. How would you approach finding a better balance?"
TIME > 7:05 "Are there any jobs/bits of education you've had over the years outside of the fitness industry that have served you as a coach?"


TIME > 9:33 "I'm getting close to being full for face to face PT, but still have a few enquiries coming in.

I know how up and down business can be, and how quickly things can change. Where one month your smashing it, and the next a couple of clients drop off.

The temptation is to strike whilst the iron's hot, take those people on and just "suck up" being over-busy in the short term, because I know people will leave eventually and I could be sat here in 2/3 months thinking about how I could do with those extra clients.

Thoughts?"
TIME > 12:17 "In a SGPT setting when I have total newbies, my longer standing clients get less attention - I know they are capable and can do it. In these situations how would you turn this into a positive with these older clients? I've messaged them to say what stars they are and how I trusted them with those movements but what else could I be doing?"

TIME > 16:25 "What's your opinion on networking and is it important for developing your knowledge and/or business?"
TIME > 18:00 "Even though my IG is targeted for women why is it when I post stories like 'click the button to find out more' that only men tap it?"
TIME > 19:30 "Thinking long term. How does one scale a business without having to be there all the time. I was thinking I can’t be a pt forever as I’ll get old but how would I secure my future where I’m looked after ♥️"
TIME 23:54 > "How do you deal with clients who aren't getting results as quickly as you expected and clearly aren't fully adherent with the programme you agreed with them? It's easy to start questioning coaching ability."
TIME > 26:57 "Both of you - If you were to start your career again tomorrow, what 3 things would you do differently? (not aloud any "everything I've done has gotten me to where I am" cop out)"
TIME > 31:23 "What would you deem a successful lead magnet in terms of numbers of enquires and sales?"

How many different mediums would you suggest using? The more the better but what would you say is the minimum to build relationship and display your value? For example: gym floor, email, facebook, instagram, posters etc
What are some other ways of delivering content on social media? I've been doing 45-60s talking to camera reels and carousels but feel the need to mix things up delivery wise
How would you best keep track of clients current wants, needs, goals and all these individual elements if you tend to be a little bit forgetful?!
If you were to start social media again, would there be anything you would do differently and what 3 things do you think helps with coming across as yourself and not a persona.
I am taking too long to do things - it takes hours rather than minutes. I also go into way too much detail and struggle to keep things simple. I think more is better. I also talk too much. How can I reframe my thoughts into thinking less is better?
Client goes on holiday and misses 1, maybe 2, sessions. You have them on a monthly DD, not block booking. Do you pick up their missed sessions or do they forfeit them and how do you approach that conversation if it's not been clear in your T&C's.
How do you stay focused when there are more distractions than usual (school holidays, relationship stress etc)

Time : 00:59 > Biggest fear?
Time : 2:59 > How important do you think an exit form is? What kind of questions do you think 100% need to be involved?
Time : 5:42 > Have you ever 'sacked' a client and if so, why and how have you gone about it?
Time : 9:28 > I've been learning about motivational interviewing recently and trying to incorporate it into my consultations as well as conversations with clients

I find it really hard to properly listen and think at the same time though.

Any advice? Or is it just a case of more practice?
Time : 10:52 > With the urgency I now have to find clients and recoup that money as well as pay next months bills, how would you approach this week?
Time : 15:45 > Someone very successful in the fitness industry said on their podcast the other day: 'Email marketing is dead/from the 80s.' Do you agree? (I'm not sure I do, because I've bought from both emails and Instagram myself, but was interested to hear your thoughts). What does the future of marketing look like in your opinion? Is podcasting becoming more dominant too? Thanks.
Time : 19:07 > lead magnet ideas for my target audience please

Time; 3:12


If you could only tell a newly qualified PT 1 bit of advice, what would it be?

Time; 4:05


I have a competition winner, who's coming to the end of her 3 month prize coaching period. I've booked in a session to sit down and talk about her experience and see if she (hopefully) wants to carry on working together. Any advice on what to cover? What sort of questions to ask? How to approach things?

Time; 8:30


What do I do when I know I should be doing something, but I don't know what. I sometimes feel guilty for taking time away from my business because it's not where I need to to be. But because I don't know what I should be doing, I'd be forcing myself to do something that ultimately may not be productive.

Time; 12:55


What are the weekly, monthly and quarterly non negotiable tasks I need to be doing to run a successful PT Business?

Time; 16:43


I’m taking my clients on. Hike in a few weeks should I get them to sign a waiver

Time; 17:31


Did you notice any alarming trends from PT's/Coaches during your chats at the weekend?

Time; 20:31


I'm very invested in my client's and when they are going through some fairly major life crap I carry that with me - how would you advise me to leave that at the gym/ at the front door when I get home?

Any immediate learns from Friday? How did it got for you guys etc?




When on earth do you fit in your own training? Struggling with this at the moment




3-5 must do daily task if trying to increase engagement and following




From experience, what kinds of things work best for local area marketing