The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen
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The Digital Marketing Podcast by Exposure Ninja

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

  1. 8 Common PPC Mistakes (and How To Avoid Them)

    2 DAYS AGO

    8 Common PPC Mistakes (and How To Avoid Them)

    Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether. Timestamps 00:00 — Intro 01:37 — Not Bidding On Your Own Brand 07:01 — Ignoring Quality Score 13:47 — Spelling Errors 16:36 — Sending People to 404 Errors 19:58 — Offers That Expire 22:00 — Not Using Audiences 27:40 — Not Using Broad Match 34:14 — No Performance Max or Only Performance Max Watch the video instead: https://exposure.ninja/8-ppc-mistakes Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/340 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠⁠ Why GEO is the New SEO (and How It Works) ⁠⁠⁠https://exposureninja.com/podcast/336/⁠⁠⁠ The Best B2B Marketing Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/334/

    41 min
  2. Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41)

    5 DAYS AGO

    Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41)

    In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about: Perplexity wants AI to do your shopping for you. What does this mean for retailers? Wicked’s Massive Marketing Campaign Ads in AI Overviews Timestamps 00:00 - Welcome to The Dojo by Exposure Ninja 00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers? 21:57 - Wicked’s Massive Marketing Campaign 40:14 - Ads in AI Overviews Get the show notes: ⁠https://exposureninja.com/podcast/dojo-41/⁠⁠ Request a free review of your website and marketing: ⁠https://exposureninja.com/review/⁠ What to listen to next: Why GEO is the New SEO (and How It Works) ⁠https://exposureninja.com/podcast/336/⁠ The Best Digital Marketing Strategies for 2025 ⁠https://exposureninja.com/podcast/338/⁠ ChatGPT Search is using BING?! – Everything We Know So Far… ⁠https://exposureninja.com/podcast/dojo-39/

    56 min
  3. ChatGPT Search — The Ranking Factors We Know So Far

    18 NOV

    ChatGPT Search — The Ranking Factors We Know So Far

    ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you. Timestamps 00:00 - How ChatGPT with Search Works 04:16 - How to Rank in Search GPT Resources GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735 Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974 Watch the video instead: ⁠https://exposure.ninja/gpt-search-ranking Get the show notes: ⁠⁠https://exposureninja.com/podcast/339/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠ Why GEO is the New SEO (and How It Works) ⁠⁠https://exposureninja.com/podcast/336/⁠⁠ The Best B2B Marketing Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/334/

    16 min
  4. Meet me in London at the B2B Marketing Expo 2024

    14 NOV · BONUS

    Meet me in London at the B2B Marketing Expo 2024

    Join me in London at this year's B2B Marketing Expo. I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results". If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss. Grab a ticket at: b2bmarketingexpo.co.uk If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo Hope to see you there!

    1 min
  5. Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40)

    13 NOV

    Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40)

    In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about: How to tap into emotions that increase your content’s viral potential The best times to post on social media to maximise engagement How to create compelling headlines that make people say, “Oh wow, that’s interesting!” What to do if your website is impacted by a Google core algorithm update How to make the most of gift guide season — and why niche is king Timestamps 00:00 - Welcome to The Dojo by Exposure Ninja 00:22 - The Secrets to Going Viral 16:51 - It's Gift Guide Season 34:33 - Everything We Know About the November 2024 Core Algorithm Update So Far Get the show notes: https://exposureninja.com/podcast/dojo-40/⁠ Request a free review of your website and marketing: https://exposureninja.com/review/ What to listen to next: Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best Digital Marketing Strategies for 2025 https://exposureninja.com/podcast/338/ ChatGPT Search is using BING?! – Everything We Know So Far… https://exposureninja.com/podcast/dojo-39/

    50 min
  6. The Best Digital Marketing Strategies for 2025

    11 NOV

    The Best Digital Marketing Strategies for 2025

    Today I’ve got 5 different types of digital marketing strategies to share with you. These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of variety here, meaning there’s something for every type of business. In today’s video I talk about: Cross-pollination AI Driven Search Upselling, Cross-selling and Subscriptions Video Content Audience Segmentation Watch the video instead: https://www.youtube.com/watch?v=Zrrvt7qTyNY Get the show notes: ⁠https://exposureninja.com/podcast/338/⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠https://exposureninja.com/podcast/dojo-38/⁠ Why GEO is the New SEO (and How It Works) ⁠https://exposureninja.com/podcast/336/⁠ The Best B2B Marketing Strategies for 2025 ⁠⁠https://exposureninja.com/podcast/334/

    35 min
  7. ChatGPT Search is using BING?! - Everything We Know So Far... (Dojo #39)

    7 NOV

    ChatGPT Search is using BING?! - Everything We Know So Far... (Dojo #39)

    In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl Cookies Timestamps 00:00 - The Impact of ChatGPT Search on Marketers 32:38 - The Viral Power of Crumbl Cookies What to Listen to Next Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/

    50 min
  8. The Best Local SEO Strategies for 2025

    6 NOV

    The Best Local SEO Strategies for 2025

    This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up. Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including in local SEO and in some of the world's most competitive markets. So in today's podcast we're going to be sharing that award-winning knowledge and breaking down exactly how to do future proof local SEO, with some strong strategies for the year ahead. Watch the video instead: https://www.youtube.com/watch?v=lPCEZkzIdYc Get the show notes: https://exposureninja.com/podcast/337/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 ⁠https://exposureninja.com/podcast/334/

    24 min
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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

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