Judges' Insights: Content That Rises Above The Buzz

How does storytelling capture the minds and hearts of an audience? In a world where we are exposed to more and more creative work, how do we create content that stands out? The panel discusses what makes a pencil-winning piece of work, how it is judged and what the future holds. Matt Alagiah from It's Nice That moderates the discussion with Alice Chou (Dentsu Taiwan), Sarah Gerona (BBC Studios) and Toby Allen (AMV BBDO). Recorded live. *For 58 years D&AD has stimulated and celebrated creative excellence in commercial creativity, annually inviting 250 of the world’s greatest creative practitioners to judge the year's finest work. If you think you have a campaign or a project that deserves a D&AD Pencil, enter your work into the D&AD Awards (www.dandad.org/en/d-ad-awards/) and see if our judges agree.