Profit by Design

Dr. Sabrina Starling
Profit by Design Podcast

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.

  1. 315: How to Move Your Business Forward Without Being a Workaholic

    1 DAY AGO

    315: How to Move Your Business Forward Without Being a Workaholic

    Calling all workaholics! Are you feeling stuck in the grind of running your business? It’s time to make a change! Join us to learn more in today’s episode! Kaitlyn Beaver, Tap the Potential’s How to Hire the Best Strategist, is joined by Melissa Kay, the Lead Strategist at Tap the Potential, to reveal key strategies that will help you grow your business without becoming a workaholic. You’ll learn to focus on the right priorities, build a self-managing team, and shift your mindset to redefine success. If you’re ready to stop feeling overwhelmed and start building a business that supports your life, this is the show for you! Profit by Design is a Tap the Potential Production. Show Highlights: A focus on priorities and productivityIntentional scheduling is a game-changer.Building a strong team of the right people and the systems to support themUnderstanding the value of partnerships and collaborationSetting boundaries with a daily “shutdown ritual,” protecting personal time, and making time for rest and rejuvenationCrucial mindset shifts around success and your role in the company as a business ownerA long-term view focused on sustainability and growthBoundaries create high performers on your team. Our Better Business Better Life program can help you create a business that supports your life! Book a call with Kaitlyn today! Links and Resources: Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!  Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode: Have More Time For What Matters Most And More Money In Your Bank Account...

    31 min
  2. 314: How to Keep your A-Players Motivated with Melissa Kay and Kaitlyn Beaver

    12 SEPT

    314: How to Keep your A-Players Motivated with Melissa Kay and Kaitlyn Beaver

    Unlock the secrets to keeping your top talent motivated and committed! We are diving deep into strategies for retaining A-players and ensuring they stay engaged and excited about their work. Game-changing insights are coming your way in today’s episode! Many business owners feel frustrated by the challenge of keeping their best team members engaged and excited. Just when you think your team is established and ready to move forward, a key team member leaves for another job opportunity. We have the answer! Discover how to understand A-players, employ effective development strategies, and use a revolutionary tool to track career goals and foster the development of your A-players. If you are tired of losing your A-players to other job opportunities, join Melissa Kay, Lead Strategist at Tap the Potential, as she covers this topic with Kaitlyn Beaver, Tap the Potential’s How to Hire the Best Strategist. Profit by Design is a Tap the Potential Production. Show Highlights: Who are your A-players?Focusing on autonomy, trust, and growth will help keep your A-players motivated.The A-Player Development Plan is a tool to help business owners track team members’ career aspirations and map out opportunities for advancement.Building your lean and mighty team is a $10,000 an hour activity. (Our Better Business Better Life Assessment helps identify strengths and gaps.)The statistics: 8 out of 10 entrepreneurs are not invested in team development and lack a system for retention; 2 out of 3 are not doing one-to-one meetings and don’t prioritize team members working from their strengths.A LinkedIn study revealed that 94% of employees would stay at a job longer if their employer invested in their career development.The biggest mistake business owners make in failing to retain top talent Creative strategies for adding perks that matter to your A-playersThe most important first step in retaining more of your A-players (Sign up for the Better Business Better Life Jumpstart to get started!)Sign up for the free A-Player resource! Download the template and receive additional information about the free A-Player Development Course. Perspectives from Melissa and Kaitlyn on being motivated A-players at Tap the Potential Links and Resources: Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!  Get your copy of Aa href="https://www.tapthepotential.com/guide" rel="noopener...

    32 min
  3. 313: Effective Onboarding Strategies: Setting Your Team Up for Success from Day One

    5 SEPT

    313: Effective Onboarding Strategies: Setting Your Team Up for Success from Day One

    Are you struggling with high turnover or lackluster performance from new hires? Join us to discover how the right onboarding process can transform your team’s productivity and retention rates. We are diving into actionable strategies to ensure every new team member fits into your company and thrives—from Day One. Learn more from Melissa Kay, Tap the Potential’s Lead Strategist, and Kaitlyn Beaver, How to Hire the Best Strategist. Tune in to hear Melissa and Kaitlyn unlock the secrets to a successful onboarding experience! Profit by Design is a Tap the Potential Production. Show Highlights: Two very different scenarios for your new hires that highlight the key to success: an effective onboarding systemTips to help new team members navigate their roles and feel more connected to your companyKey results of an effective onboarding system: increased retention and employee engagement, open lines of communication to facilitate problem-solving, and the creation of a coaching cultureSpecific steps to set up an efficient onboarding system with a spreadsheet with 30, 60, and 90-day goalsStrategies to eliminate overwhelm in new team membersThe value of a user manual—and how Tap the Potential implements this tool (Want to learn more? Contact Kaitlyn Beaver!)What we’ve seen in client success stories Links and Resources: Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!  Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode: Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn...

    31 min
  4. 312: Great Place to Work Spotlight with Bonnie Cecil from Fresh Tech Integrated

    29 AUG

    312: Great Place to Work Spotlight with Bonnie Cecil from Fresh Tech Integrated

    All three Tap the Potential strategists are here to celebrate Bonnie Cecil of Fresh Tech Integrated as our most recent recipient of the Great Place to Work Spotlight. This designation puts the spotlight on business owners who are giving significant attention to making their company a great place to work for A-players. Dr. Sabrina Starling, Melissa Kay, and Kaitlyn Beaver share hosting duties for today’s very special episode.  Bonnie Cecil’s interest in the audiovisual world began in her teenage years as she learned video production; it also led to meeting a guy named Brandon in a high school video class. He would later become her husband. After choosing a stable career in IT after college, Bonnie later made the jump into entrepreneurship with Brandon. Together, they own and operate Fresh Tech Integrated, a design/build audio/video integrator specializing in performance AV for houses of worship, casinos, and other commercial spaces. With Fresh Tech, you won’t see any extra gear or shortcuts–just honest, easy-to-use solutions.  Profit by Design is a Tap the Potential Production. Show Highlights: Bonnie’s perspective on the most difficult aspects of running a business–and why she joined the Better Business Better Life programThe changes at Fresh Tech Integrated as a result of working with the Tap the Potential team: a better hiring process, a focus on the “one thing” that will move the business forward most efficiently, and an efficient team that can handle the business growth and increased profitabilityBonnie’s words of wisdom to other business owners about prioritizing time and tasksThe value in handing off tasks to other team members and using time audits and accountability chartsBonnie’s thoughts on hiring challenges THEN and NOWShowing up authentically and honestly in job ads about the company culture and core valuesBonnie’s growth in leadership skills Why Fresh Tech Integrated is a great place to work for A-playersBeing committed to the immutable laws and the culture of the business—both for team members and clientsA gold nugget from Bonnie about work supporting life and having time for what matters most: “Limits force innovation.” (A quote from Dr. Sabrina!) Links and Resources: Connect with Bonnie Cecil and Fresh Tech Integrated: Website, YouTube, Instagram, Facebook, and X Connect with Dr. Sabrina and Tap the Potential Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Developmenta...

    30 min
  5. 311: How to Read Your Clients' Minds with Donna Leyens

    22 AUG

    311: How to Read Your Clients' Minds with Donna Leyens

    Do you feel like you are on a hamster wheel, always trying to find the right clients and keep consistent revenue coming into your business? In today’s episode, you will learn how to be strategic in attracting the right clients while staying in your unique niche. Melissa Kay, Lead Strategist at Tap the Potential, welcomes Donna Leyens to the podcast. The conversation covers how to identify your ideal clients, where to find them, and how to know what’s most important to them.  Donna Leyens is the president and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing tools, strategy, training, and support to business professionals who want to make a big impact by becoming small business growth strategists.  Pumpkin Plan Strategists use The Pumpkin Plan Action Guide, a business growth program that Donna developed based on the methods in The Pumpkin Plan, a book written by her co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses scale and grow in profitability and size while allowing the owner to have time for a fulfilling life. Join us to learn how to reach your ideal clients using The Pumpkin Plan! Profit by Design is a Tap the Potential Production. Show Highlights: The Pumpkin Plan is part of the Tap the Potential Solution to eliminate the guesswork in determining what your clients really want.The Top Client Assessment helps identify your ideal clients.Creating a niche and stepping away from PITA (“pain in the assets”) clientsYour ideal client will align with your values and immutable laws!Understanding the value of a Wish List Interview–and how to make it work to connect ALL the dots, open up innovation opportunities, and save big on your marketing dollarsOvercoming your natural resistance to Wish List Interviews—just get started with the first one!The Value of a Pumpkin Plan StrategistDonna’s takeaway: “The biggest advantage to me in ‘work supporting life’ is having the freedom to design my workday around what works for me.” Links and Resources: Connect with Donna Leyens: Website (Download the free Pumpkin Plan Booster Pack!), Email, LinkedIn, Facebook, the Pumpkin Planners Rock Facebook Group, and The Pumpkin Plan book Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development...

    38 min
  6. 310: You Can Be Driven and Have Peace with Rob Dube

    15 AUG

    310: You Can Be Driven and Have Peace with Rob Dube

    Dr. Sabrina has returned from her 4 Week Vacation® which began abruptly and lasted longer than previously planned. Today’s topic is about having peace in your life as a driven entrepreneur.  In this episode, Dr. Sabrina gets personal as she shares her heartbreaking experiences of the last few weeks and how her life has been forever altered and shaken to the core. She is joined by Rob Dube, who turns the tables and interviews her about grief, love, and finding peace in the things we can’t control. Join us for this special episode. Rob Dube is the co-founder of imageOne and the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy. He is the co-founder and podcast host of Entrepreneurial Leap, the author of Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving, host of the Do Nothing Retreat, and host of the Leading With Genuine Care Podcast. With Gino Wickman, Rob co-authored the book, Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom. Throughout his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his personal, mindful leadership journey.  Profit by Design is a Tap the Potential Production. Show Highlights: The gut-wrenching loss and far-reaching impacts of the sudden death of Dr. Sabrina’sbeloved husband, NedThe immeasurable gift of having a team that can step in and carry the loadThe value of “regret-proofing” our livesDr. Sabrina’s commitment to the 10 disciplinesMaking decisions out of love—not fear and egoUnderstanding that grief is love, not a problem to be solved, and knowing ourselves is necessary to be vulnerableDr. Sabrina’s learnings about death, dying, and paying attentionFinding peace in knowing that much of life is out of our controlHow Tap the Potential has thrived because of its team of amazing peopleA food-for-thought nugget about having “no key-team-member dependency” in family as well as businessThe very real physical effects of the stress of shock, grief, and lossDr. Sabrina’s candid thoughts about how people can best support her and her family Links and Resources: Connect with Rob Dube: Website, LinkedIn, Facebook, Twitter, and YouTube Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the...

    34 min
  7. 309: How to Prepare Your Team for Your 4 Week Vacation®

    8 AUG

    309: How to Prepare Your Team for Your 4 Week Vacation®

    Welcome to another episode in our podcast series hosted by me, Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver,  our Success and Connect Team Lead and How to Hire the Best Strategist. Everything we’ve been sharing over these past few weeks is a glimpse into what our team is experiencing right now while Dr. Sabrina is on her 4 Week Vacation® that began unexpectedly and will last for more than just four weeks. Our systems are in place to run Tap the Potential effectively and efficiently, and we’ve done so since the first day of Dr. Sabrina’s absence–without missing a beat! We are not only surviving but thriving—and you can set up your team to do the same! Join us as we share how you can empower your team to make decisions, which is the key to taking your life back from your business.  Last week, we shared how to strengthen your business by working less and empowering your A-players. If you are ready to put your stake in the ground and take your life back from your business, now is the perfect time to do it. You can set up your business to be sustainably profitable and less dependent on you by pledging your commitment to take a fully unplugged break from your business. Join us and take the 4 Week Vacation® Pledge today! Profit by Design is a Tap the Potential Production. Show Highlights: The benefits of “vacation testing” your teamOur Tap the Potential team thrives with unlimited time off and unlimited vacations, as long as we achieve our key results in our roles.Team communication, strength, resilience, innovation, and leadership improve when the business owner takes an extended vacation.YOU are probably the bottleneck in your business!Time away refreshes each team member with new clarity, productivity, and creativity in your client delivery process.Are you ready to learn to set up the systems to allow you to take extended breaks from your business? Book a call with Kaitlyn today!The value of regular team meetings (Take advantage of our helpful resources.)Let go of the guilt about stepping away from your business and plan your 4 Week Vacation®! Links and Resources: Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development...

    30 min
  8. 308: Strengthen Your Business by Working Less with Melissa Kay and Kaitlyn Beaver

    1 AUG

    308: Strengthen Your Business by Working Less with Melissa Kay and Kaitlyn Beaver

    Welcome to another episode with Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, the Success and Connect Team Lead, and How to Hire the Best Strategist. We are giving you an inside look at what our team is experiencing right now and how we are flourishing while Dr. Sabrina is on her 4 Week Vacation®. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases without missing a beat. Empowering your team to make decisions is the key to taking your life back from your business, and we are putting this principle into practice. Last week, we covered how to tame your gremlins and claim your freedom. This week’s focus is on the most effective thing you can do for your A-players, how to know what to work on, and what you do NOT need to do if you want to strengthen your business.  YOU can prepare for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. We hope that you can join us in taking the 4 Week Vacation® pledge, learn how to strengthen your business by working less, and focus on what matters most in your life.  Profit by Design is a Tap the Potential Production. Show Highlights: The value of a clear vision for your business and your teamThe most effective thing you can do for your A-playersKaitlyn’s perspective on the best way to support a very task-driven team memberRegular one-on-one meetings with team members are critical!Be intentional about training A-players to solve problems, make decisions, and take on growth opportunities!Giving A-players the autonomy to prioritize their tasks in alignment with the key results expected from themKnowing what TO DO and what NOT TO DO in working fewer hours each week (Download a sample Time Audit to help. Email Melissa if you need help with your time audit.)The beauty of a 25-hour workweek in forcing innovation and intentionalityRemember the 80/20 rule and always share your wins!“What is the ONE thing I can do today that will make everything else easier?” Links and Resources: Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank...

    33 min

About

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.

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