The Best Book on Startup Marketing: Traction

One primary factor separates new businesses with explosive growth from gut-wrenching failures: Traction. In this episode, I unpack one of the best books I've read on startup marketing with John Mosesman. ## Topics We'll Cover: - What's the Bullseye Process and why's it different than the alternatives? - What are the 3 traction and phases and where do most people typically get tripped up? - What channels are you the MOST biased toward (positively and negatively) and why? - Why is it so hard to split your time 50/50 between marketing and building (and who's doing this well?) ## Links & Resources Book Notes: https://mattwoods.io/ Just The Good Parts Book Summaries on YouTube: https://www.youtube.com/channel/UC66SdWwBo-enFmuCzrxsa1g Just The Good Parts on Instagram: https://www.instagram.com/justthegoodparts/ Matt Woods on Twitter: https://twitter.com/matopher John Mosesman on Twitter: https://twitter.com/johnmosesman John Mosesman's Blog: https://johnmosesman.com/ Super Thinking: https://superthinking.com/ Gabriel Weinberg on Twitter: https://twitter.com/yegg Justin Mares on Twitter: https://twitter.com/jwmares