NN/g UX Podcast

Nielsen Norman Group
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NN/g UX Podcast

The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

  1. PRED 1 D.

    44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)

    To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at NN/g. In this episode we explore the opportunities AI presents for enhancing productivity and innovation in UX work, alongside the risks and challenges it brings. Savina & Caleb offer practical advice on how UX professionals can leverage AI tools effectively and remain competitive in their field. Learn more about Altis Learn more about Caleb Sponheim, PhD Get trained on using AI for UX work: Practical AI for UX Professionals Course NN/g Articles on Artificial Intelligence Caleb’s Favorite Resources: Optimistic Perspective: Ethan Mollick’s One Useful Thing. Skeptical Perspective: Ed Zitron’s Where’s Your Ed At. Weekly Newsletter

    39 min

  2. 25. 10. · BONUSOVÝ OBSAH

    Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)

    Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges. Report: Architecting a Journey Management Practice Learn more about Kim: ⁠Bio⁠ | ⁠LinkedIn⁠ NN/g Resources about Journey Management: ⁠The 3 Competencies of Journey Management (5-min video)⁠ ⁠Journey Management vs. Service Design (4-min video)⁠ ⁠The Practice of Customer-Journey Management (free article)⁠ ⁠Customer Journeys and Omnichannel UX (free article)⁠ ⁠Journey Mapping to Understand Customer Needs (UX Certification course)⁠ ⁠Customer-Journey Management (UX Certification course)⁠

    37 min

  3. 11. 10.

    43. Responsible AI (feat. Paige Lord, Sr. Product Marketing Manager at GitHub)

    With AI developing rapidly, and AI policy often lagging behind, calls for responsible tech design and development are louder and more public than ever. In this episode, Paige Lord offers some insight into ways UX professionals can play a role in creating ethical AI products and services. Learn more about Paige Lord: LinkedIn: https://www.linkedin.com/in/thepaigelord/ TikTok: https://www.tiktok.com/@aiethicswithpaige YouTube: https://www.youtube.com/@aiethicswithpaige Substack: https://thepaigelord.substack.com/ Other related content: Design Risk Assessment (free article) NN/g Articles & Videos about AI Practical AI for UX Professionals Course Emerging Patterns in Interface Design Course Responsible AI Institute: https://www.responsible.ai/

    37 min

  4. 13. 9.

    42. Icons that Work (feat Kate Kaplan, Insights Architect @ NN/g)

    Icons are popular components to incorporate into digital designs that can help simplify user experiences. But, not every icon is created equal. In this episode, Kate Kaplan shares the latest insights from her research on digital iconography which can be found in her new book, Digital Icons that Work. Learn more about Kate Kaplan: Bio | LinkedIn Her book: Digital Icons That Work (nngroup.com) Other Related Articles: Imagery in Visual Design Article Digital Icons UX Quiz

    35 min

  5. 23. 8.

    41. UX Accessibility and Designing for Neurodiversity (feat. Stéphanie Walter)

    Accessibility isn’t a novel concept, but in the realm of digital design, it's rare to find a product or service that's truly accessible to a broad audience with many needs. In this episode, Stéphanie Walter shares a bit about what got her interested in accessibility to begin with, what accessibility truly means in UX, some common misconceptions, and how designers can create more inclusive experiences. Learn more about Stéphanie Walter: LinkedIn | stephaniewalter.design WCAG Standards Related NN/g Resources: Accessibility and Inclusivity Study Guide (free article) How to Conduct Usability Studies with Accessibility Report (free report) Usability Guidelines for Accessible Web Design Report (free report) Accessibility Articles and Videos Emerging Patterns in Interface Design Course (NN/g UX Certification-eligible course)

    37 min

  6. 19. 7.

    40. Managing Priorities (feat. Harry Max, author and managing partner at Peak Priorities LLC)

    “If you squint hard enough, every problem is a prioritization problem.” -Harry Max UX professionals are often faced with the challenge of managing backlogged work and doing so with limited time, budget, and resources. In this episode, we chat with Harry Max about the common misconceptions with prioritization and how to get better at it over time. ⁠Learn more about Harry Max NN/g Articles & Training Courses 5 Prioritization Methods in UX Roadmapping (free article) Using Prioritization Matrices to Inform UX Decisions (free article) Using Trade-Off Scales for Prioritization in UX Design Projects (2 min video) Incorporating UX Work into Your Agile Backlog (free article) Related Courses UX Roadmaps Design Tradeoffs and UX Decision-Making Generating Big Ideas with Design Thinking

    44 min

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    39. Cross-Cultural UX Research (feat. Feifei Liu, International UX Researcher)

    Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural research and its role in helping organizations effectively expand into international markets while honoring cultural values and practices. ⁠Learn more about Feifei Liu⁠ NN/g Articles & Training Courses Modify Your Design For Global Audiences: Cross Cultural UX Design  International Usability Testing: Why You Need It? Cultural Differences in User Research Facilitation  Translate User-Generated Content For Global Audiences  4 Ways to Support International Purchasers  6 Tips for Improving Language Switchers on Ecommerce Sites Other Resources Hofstede’s Cultural Dimensions Theory Chapters (0:00) Intro (01:15) Cross-cultural UX research: What is it? (06:57) Importance of cross-cultural UX research (09:46) Factors designers and researchers need to consider when creating cross-cultural designs (13:07) Example of a localized design (Australian pharmacy website) (15:34) Developing a cultural lens (18:42) Facilitating cross-cultural UX research (25:19) Keeping up with cultural trends

    29 min

  8. 11. 4.

    38. User Interviews (feat. Steve Portigal, Research Consultant and Author)

    In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with users to gather insights about their experiences, behaviors, and needs. We discuss the benefits of this approach, such as deep user empathy and informed decision making, alongside common challenges like bias and recruitment. Join us in understanding when to use user interviews and how to get the most out of them. NN/g Articles & Training Courses User Interviews (full-day/2 half-day UXC course) User Interviews 101 (free article) The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured (free video) When to Use Which User-Experience Research Methods (free article) 5 Facilitation Mistakes to Avoid During User Interviews (free article) ⁠Learn more about Steve Portigal Interviewing Users (2nd Edition)  20% discount code: interviewing

    46 min
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O relácii

The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

Informácie

  • Námet
    Nielsen Norman Group
  • Aktívne
    2020 - 2024
  • Epizódy
    47
  • Hodnotenie
    Vhodné
  • Autorské práva
    © 467016
  • Zobraziť webstránku
    NN/g UX Podcast

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