A Wine Influencer Extraordinaire. Meet Lucia Palm.

A seredipitous conversation with a real estate broker, landed a successful wine influencer in the studio. Meet Lucia Palm.

1. Lucia Palm gained significant popularity after her viral videos about Trader Joe's wines. 2. Paul K plans to take a group on a wine country tour, highlighting his role as an influencer in the wine industry. 3. Lucia Palm wants to start promoting independently owned shops in Los Angeles, focusing on affordable wines. 4. Paul introduces Lucia to an auction house in Glendale that sells movie and TV show props at a discount, blending their love for vintage items with their professional interests.

What happened in this episode:

In this engaging episode of "Wine Talks," host Paul K converses with Lucia Palm, a well-known social media wine influencer, about the evolving language of wine descriptions and industry trends. They debate whether terms like "crunchy" should replace traditional descriptors like "high acidity." Paul expresses concern that altering established terms could confuse consumers, while Lucia shares her perspective on keeping pace with industry changes, especially since she's moved away from hospitality. The discussion also delves into the effectiveness of wine point systems and the significance of street credibility over medals in wine selling, highlighting a personal story from Paul about a relative's experience. Lucia talks about her journey from working at a Michelin star restaurant to creating viral content and her aspiration to open a wine bar and create a cooking and wine pairing show. Additionally, Paul and Lucia explore the role of influencer marketing in wine promotion and the distress over hiring content creators who can authentically represent their brand. The episode wraps with insights into the personal preferences for wine glassware, the impact of social media on wine marketing, and the evolving digital landscape affecting their work. This episode not only presents an in-depth look at the wine industry from the lens of two experts but also underscores the diverse approaches to wine appreciation and marketing.