B2B Startup Growth

Shoham Eckhaus
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B2B Startup Growth Podcast

B2B Startup Marketing is a podcast aimed to spread modern Sales and Marketing wisdom and share it with the world. Shoham Eckhaus is the chief strategist at Penguin, a B2B Tech digital SMarketing agency. (SMarketing stands for sales & marketing). On the show she aims to answer the questions that are on the 'top of mind' for startup founders and sales and marketing leaders of tech companies, some of them are rising startups and some are mature tech companies. The episodes and interviews reveal stories about successes and failures, and focus on the useful lessons along the journey.

  1. 15/08/2023

    EP#23: Growth Hacking with Nimo Shkedy – How to reach out to the right prospects at scale

    In this episode, Shoham interviews Nimo Shkedy, who shares his unique approach to Growth Hacking. Drawing on his background in Israeli intelligence, he talks about clever ways to identify your most probable customers and how to reach out to them in meaningful, personable ways–at scale. Unravel the art of growth hacking through the examples that Nimo shares.

    1h 5m

  2. 13/04/2023

    EP#22: Does a CMO Really Get 100 Days of Grace?

    In this episode, the CMO of Checkmarx, Amit Daniel, shares her insights and experiences on the first 100 days of a CMO, marketing budgets for 2023, and the importance of internal marketing.  Amit provides us with valuable insights on how to effectively come up with a strategy, whether it's best to wait and listen or take charge immediately, and how to make the most of the "first 100 days of grace." When we shift our focus to marketing budgets for 2023, Amit offers great advice on how companies can effectively navigate the challenges that come with a recession and tips for professionals on dealing with shrinking marketing budgets. Stick around ‘til the end of the episode to hear about the importance of internal marketing and how the CMO's efforts can be directed inward. Amit shares the significance of internal marketing, and how to optimize results, and reveals any "special ingredients" or communication styles that she finds more effective with management.   Resources In Today’s Episode: Amit's LinkedIn Profile Checkmarx Website

    54 min

  3. 02/02/2023

    EP#21: A CMO's Journey: Navigating Through the Storm with an Emotional Compass - with Efrat Fenigson

    In this episode, you’ll hear about what it was like for Efrat to be the CMO of the global company, Mindspace, during the global pandemic of 2020.  Mindspace is a company for flexible offices in 40 locations, 20 cities, and 7 countries around the world! It’s a place where business owners and entrepreneurs can rent space to come work together in a shared space or private office. Efrat shares her experience on how she steered through the crises, and how she motivated employees in the company to amplify social media for the company and for themselves. She shares her approach to marketing and branding at a time when selling office space was questionable as a business, and how marketing helped keep the business alive on a low budget. Learn from her experience during those hard times, and get advice on how CMOs can stand strong in front of their management, and explain why investing in company branding and marketing is crucial (even though it’s hard to measure the ROI).   Resources In Today’s Episode: Efrat’s LinkedIn Profile Mindspace website

    1h 6m

  4. 15/01/2023

    EP #20: Databox CEO shares how he built his profitable SaaS business on purely organic traffic generated through a uniquely successful content strategy

    In this episode, Peter Caputa shares some of his greatest learnings from his journey building Databox. Especially interesting to learn from him is how Databox goes about generating content that is especially attractive to his target audience. Peter shares his practices very openly and generously.  Also in this episode, Peter shares insights from his 10 years at HubSpot and how he built the agency partner program, which made a huge impact on HubSpot’s market penetration.    Resources In Today’s Episode: Pete’s LinkedIn Profile Databox website

    55 min

  5. 18/10/2022

    Ep #19: HubSpot’s CMO Kipp Bodnar shares advice to Marketing leaders in current times of financial uncertainty

    Today I had the huge privilege to interview one of the most influential and successful marketers on the planet: Kipp Bodnar, CMO of HubSpot. I’ve been following Kipp for many years and always admired his wisdom and his unique point of view on marketing. In this episode we talked about Kipp’s journey. He’s been with HubSpot for over 12 years, and has been one of leaders who took the company from startup to a multi billion dollar giant. We also spoke about the future of careers in Marketing, and about how today’s economy is influencing the way B2B buyers are thinking and buying. The episode is filled with “gems for thought” from Kipp, so make sure you don’t miss out.

    49 min

  6. 10/08/2022

    Ep#18: TytoCare VP Marketing shares strategies for times of financial market turbulence. [In Hebrew]

    In this episode, Shoham interviews Ohad Pollak, VP of Marketing of TytoCare  About TytoCare: TytoCare is transforming primary care by putting health in the hands of consumers. We seamlessly connect people to clinicians to provide the best remote home examination and diagnosis solutions. TytoCare has three telehealth products: TytoHome™ for consumers, TytoPro™ for professionals, and TytoClinic™ for remote point-of-care locations. All solutions are designed to replicate a face-to-face clinician visit and include a hand-held modular examination tool for examining the heart, lungs, skin, throat, ears and body temperature; a complete telehealth platform for sharing exam data, conducting live video exams and scheduling visits; a cloud-based data repository with analytics; and built-in guidance technology and machine learning algorithms to ensure accuracy and ease of use. The TytoCare platform also allows for simple integration with EHR systems and other telehealth platforms. For more information, please visit www.tytocare.com. In this episode, Ohad shares the agendas that are on the top of his mind today, as he’s leading a company in hyper-growth, during times of great turbulence in the financial market. Ohad sees the turbulence as an opportunity to zoom in on the most important activities of marketing and he gives us a glimpse of how he does that. Resources In Today’s Episode: Ohad’s LinkedIn Profile TytoCare website

    1h 6m

  7. 04/04/2022

    Ep #17: Liat’s journey Building Donde Search - from start to acquisition by Shopify [In Hebrew]

    What You’ll Learn In Today’s Episode: As a founder how do you make sure you surround yourself with support - professionally and personally How Liat coped with extremely challenging personal times while maintaining her role as CEO of a startup, what does it take to pick yourself up from the low moments which are not rare along the way. How Donde started as a B2C app - for ecommerce (fashion shoppers) and how they gained the initial subscribers How did Donde reach the decision to shift from a B2C model to a B2B model. This decision was very difficult to make, and was a crucial one. DondeSerach invested a few years of development on the consumer app, and some users were loving it! But those excited fans were not ramping up fast enough…and Liat made a risky choice: let go of the app and focus on the code AI technology behind the search engine. Liat explains about the circumstances and outcomes of the decision. What does it take for an Israeli startup to “win” the consumer app game. Resources In Today’s Episode: Liat’s LI profile  Donde Search website  Shopify Israel Career opportunities Upwest VC

    1h 8m

  8. 23/11/2021

    Ep #16: A CMOs Journey from startup to merger with a semiconductor giant

    In this episode we go through the company's journey, Lior Weiss - VP Business Development and Marketing, to go from a small unknown player to becoming a household name in the industry to the recent acquisition by the Japanese company Renesas. You'll learn: The importance of a clear positioning and how repositioning properly impacted Celeno's company growth trajectory How Celeno competed against much bigger brands with bigger budgets using content and ABM How to grow sticking to first marketing principles, and using time-tested channels like email marketing, focusing on providing real value can impact the entire sales cycle

    58 min
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About

B2B Startup Marketing is a podcast aimed to spread modern Sales and Marketing wisdom and share it with the world. Shoham Eckhaus is the chief strategist at Penguin, a B2B Tech digital SMarketing agency. (SMarketing stands for sales & marketing). On the show she aims to answer the questions that are on the 'top of mind' for startup founders and sales and marketing leaders of tech companies, some of them are rising startups and some are mature tech companies. The episodes and interviews reveal stories about successes and failures, and focus on the useful lessons along the journey.

Information

  • Creator
    Shoham Eckhaus
  • Years Active
    2019 - 2023
  • Episodes
    23
  • Rating
    Clean
  • Show Website
    B2B Startup Growth

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