Best Hour of Their Day | Podcast

Jason Ackerman / Jason Fernandez
Best Hour of Their Day | Podcast

Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more. Follow us on all socials! BestHourofTheirDay.com Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

  1. 758. How to Increase Your Gym Membership Rates Without Losing Members

    1 DAY AGO

    758. How to Increase Your Gym Membership Rates Without Losing Members

    Jason and Fern dive into the topic of gym rate increases, covering why they’re essential for sustainable growth and how to approach them effectively. They share insights on preparing members, communicating value, and navigating potential pushback to help CrossFit Affiliate Owners successfully implement price changes without losing community support. This discussion provides actionable strategies for Affiliate Owners to increase rates confidently while improving the overall member experience. -- ⁠CLICK HERE to grab the “Raise Prices Without Pissing Off Your Members” Mini-Course⁠ -- Learn more about Affiliate Universityhttps://www.besthouroftheirday.com/affiliate-university -- Learn more about Push Press Gym Softwarehttps://www.pushpress.com -- 0:00 - Introduction 1:21 - The inevitability of raising rates in business 5:02 - Low-ticket versus high-ticket pricing strategies 10:14 - Addressing members on grandfathered rates 16:02 - Recognizing members who support a rate increase silently 18:52 - Keeping up with operating expenses as a reason for rate increases 23:22 - Covering costs for staff, systems, and fulfillment 25:57 - Why value-added improvements make rate increases logical 30:22 - Communication strategies for a smooth rate increase 32:56 - Addressing members’ concerns about increased rates in person 34:36 - Ideal lead time for notifying members about rate changes 37:11 - Real-life scenario: gym acquisition challenges due to poor finances 41:02 - Adapting to uncontrollable external changes in business 46:45 - Strategies for handling member feedback on rate increases --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

    53 min
  2. 756. The Real Impact of a Rate Increase: One Gym Owner’s Honest Story | CrossFit Tullahoma

    6 NOV

    756. The Real Impact of a Rate Increase: One Gym Owner’s Honest Story | CrossFit Tullahoma

    Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. -- 0:00 - Introduction 2:00 - Fear of Being “Money Hungry” 4:00 - Positive Member Reactions 8:00 - Building Confidence as an Owner 14:00 - Budgeting and Paying Herself 26:00 - Investing in the Gym 32:00 - Advice for Other Affiliate Owners --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

    39 min

About

Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more. Follow us on all socials! BestHourofTheirDay.com Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

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