Ep 13: The Evolution of Authenticity with Idalia Salsamendi: Building a Personal Brand in the Digital Age (Part 1)

The Long Game with The Xaviers

In this episode of The Long Game, we’re thrilled to sit down with our longtime friend and collaborator, Idalia Salsamendi. With over 20 years of experience in strategic consulting for brands and influencers, Idalia is the CEO of her own agency, where she helps entrepreneurs and creators craft impactful business strategies. Having worked closely together for nearly a decade, we reflect on how our journey in the digital space evolved, from the early days of Thrifts and Threads to embracing authenticity in a rapidly changing landscape.

This is part one of a two-part episode where we dive into the foundations of building a personal brand and staying true to yourself. Don’t miss this engaging conversation!

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