Getting to the Point

bigsmall.works

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TOUS LES MOIS

Stories for curious marketing folk. Talking to those redefining brands, businesses and often themselves in the process. Hosted on Acast. See acast.com/privacy for more information.

-6 J

With Poppy Mason-Watts on creating WaterBear, the "Netflix for the planet" streamer

Poppy Mason-Watts is co-founder of WaterBear, an 'impact media platform' that brings human stories and action together. We asked Poppy why the founders quit their jobs to start WaterBear, how they've gone from Day 1 to a community of 3m people, how you deal with the content rights to over a thousand films and what advice Poppy would give to CMOs when it comes to the controversial subject of 'Brand Purpose'. Hosted on Acast. See acast.com/privacy for more information.

40 min
2 SEPT.

With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives

Hugo Barbera is an award-winning art-director and AI creative specialist. His AI work ranges from the cover of Vogue magazine to exhibitions in Milan and New York. Hugo's talk in Cannes was one of the most interesting things we saw out there, so we were delighted to get him onto the pod to discuss his ideas in more depth. In this wide ranging conversation, we talk about the latest developments in AI creativity, how to prompt an AI image generator for the best results, how brands are using AI to creative more effective campaigns and what the future holds for human creatives. Hosted on Acast. See acast.com/privacy for more information.

48 min
30 JUIL.

With Jo Fox, on the streaming wars. Who's winning and what's the future for TV?

In this episode, Jo Fox provides the insights as we explore the streaming wars. Who's winning? What are the latest trends in the sector? And where are we headed? Netflix, Amazon Prime, Disney+, Max, Paramount+, Hulu, Peacock, ESPN+, Apple TV, AMC+, YouTube, Tubi, Pluto... With so many players launching so many brands, the future of TV has never been more exciting - or uncertain. Jo has has been right at the heart of this battle in recent years, as the former SVP, Consumer & Content Marketing, for NBCU, former Director of Marketing for NOW TV and former Director of Content Marketing for Sky. With experience of launching Peacock into the US market and driving growth for NOW TV and Sky in the UK, Jo shares some top insights on this dynamic sector as well as revealing her passion for paleontology. Hosted on Acast. See acast.com/privacy for more information.

38 min
30 MAI

With Jimmy McLoughlin, former special advisor to the PM, on the jobs of the future.

Jimmy McLoughlin OBE, is a former special advisor to the Prime Minister on business, technology and entrepreneurship. During his 3 years at No.10, Jimmy's role was to brief the Prime Minister on what was happening to the economy and where the jobs of the future were coming from. On leaving No.10 he put all this experience to good use by creating the hit podcast 'Jimmy's Jobs of the Future', which is now in the top 0.5% of global podcasts and has charted as Apple's No.1 careers podcast. We spoke to Jimmy to find out how he went from Downing Street to podcast presenter, what he thinks the future of the British economy looks like and how he fits his passion for stand-up comedy into his day job. Hosted on Acast. See acast.com/privacy for more information.

45 min
8 MAI

With Alfie Ranstead & Matt Falconer, on AI and how they raised $3m at an average age of 21.

Alfie and Matt, founders of Elo AI, are two of the smartest (and youngest) entrepreneurs in the AI sector. We caught up with them to find out how AI actually works, what it means for the creative industries and what it's like to raise $3m at an average age of just 21 years old. Hosted on Acast. See acast.com/privacy for more information.

60 min
20 FÉVR.

With Peter Hutton, former Sports Business Person of the Year, on the rapidly changing world of sports media, marketing and broadcasting.

The world of sports media is complex and rapidly changing. New sporting franchises and formats are popping up all around the globe, while VR and AI are threatening to change the way we watch sports forever. To understand what's going on, we spoke with Peter Hutton, former Sports Business Person of the Year. Peter has enjoyed a stellar sports media career, from starting out as a Sky Sports presenter at the dawn of the Premier League to being a Board Member of the Saudi Pro League today (via creating India's first national football league from scratch, directing the biggest Bollywood movie awards show and becoming CEO of Eurosport.) This is a good episode for any sports-fan marketers, with particular relevance for those in sports media, marketing or broadcasting. Hosted on Acast. See acast.com/privacy for more information.

43 min
4 JANV.

With Jo Vaughton on steering a Cruise Line through the storm of a global pandemic.

On 14th January 2020 the Royal Caribbean share price was $133. Eight weeks later it was down 80% as the global pandemic took hold and ships around the world stopped sailing. Jo Vaughton was at the centre of the storm as Director of Marketing & PR. We caught up with Jo to hear how the cruise industry steered its way through the crisis, as well as delving into audience insight and hearing some of the marketing strategies that drive this fascinating sector. Hosted on Acast. See acast.com/privacy for more information.

44 min
22/11/2023

With Josh Higgins, on being President Obama's Design Director

Josh Higgins' career history reads like something out of a novel. He began his working life touring the USA in a van with rock band Fluf, going on to release seven albums with MCA Universal. And that's before the chapters where he becomes Design Director for President Obama and builds a 200 strong team at Facebook. Josh is now VP Global Creative at Atlassian, the software business with a multi-billion dollar market-cap. It's a fascinating story and a particularly good episode for anyone interested in political advertising, the rhythm of an election campaign or for designers wondering what life might look like beyond the walls of their creative agency. Hosted on Acast. See acast.com/privacy for more information.

34 min

Tout afficher (22)

Stories for curious marketing folk. Talking to those redefining brands, businesses and often themselves in the process. Hosted on Acast. See acast.com/privacy for more information.

Création

bigsmall.works
Années d’activité

2020 - 2024
Épisodes

22
Classification

Contenu explicite
Site web de l’émission

Getting to the Point

Getting to the Point

With Poppy Mason-Watts on creating WaterBear, the "Netflix for the planet" streamer

With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives

With Jo Fox, on the streaming wars. Who's winning and what's the future for TV?

With Jimmy McLoughlin, former special advisor to the PM, on the jobs of the future.

With Alfie Ranstead & Matt Falconer, on AI and how they raised $3m at an average age of 21.

With Peter Hutton, former Sports Business Person of the Year, on the rapidly changing world of sports media, marketing and broadcasting.

With Jo Vaughton on steering a Cruise Line through the storm of a global pandemic.

With Josh Higgins, on being President Obama's Design Director

À propos

Informations

Vous aimeriez peut‑être aussi

Getting to the Point

Épisodes

With Poppy Mason-Watts on creating WaterBear, the "Netflix for the planet" streamer

With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives

With Jo Fox, on the streaming wars. Who's winning and what's the future for TV?

With Jimmy McLoughlin, former special advisor to the PM, on the jobs of the future.

With Alfie Ranstead & Matt Falconer, on AI and how they raised $3m at an average age of 21.

With Peter Hutton, former Sports Business Person of the Year, on the rapidly changing world of sports media, marketing and broadcasting.

With Jo Vaughton on steering a Cruise Line through the storm of a global pandemic.

With Josh Higgins, on being President Obama's Design Director

À propos

Informations

Vous aimeriez peut‑être aussi