From startup to SaaS: finding balance in scale with Andrei Serbanoiu @Socialinsider

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #4 of season 5, Anna Nadeina talks with Andrei, Co-Founder at Socialinsider, a social media analytics, reporting and benchmarking tool.

--------------Episode's Chapters----------------

00:00 - The Inception of Socialinsider

02:12 - Finding Product-Market Fit

04:56 - Ideal Customer Profile and Key Features

07:51 - Common Mistakes in Social Media Marketing

11:19 - Growth Strategies and Content Marketing

17:36 - AI Integration in Social Insider

22:30 - Customer Reviews and Feedback

32:07 - Transition from Startup to Scale-Up

37:08 - Biggest Wins and Failures

Andrei - https://www.linkedin.com/in/andreiserbanoiu/

Socialinsider - https://www.socialinsider.io/

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