saas.unbound

Anna Nadeina

saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers. At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit. They share their experiences, actionable insights, and mistakes to avoid. Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking. saas.unbound is brought to you by saas.group

  1. The anti-hypergrowth SaaS: build a business you want to run | Joel Griffith @browserless

    3 DAYS AGO

    The anti-hypergrowth SaaS: build a business you want to run | Joel Griffith @browserless

    •saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #13 of season 6, Anna Nadeina talks with Joel Griffith, founder of browserless, a cloud-based headless browser-as-a-service platform that allows developers to run automated browser tasks. Joel Griffith didn’t start in tech, he was a professional jazz musician. Today, he runs browserless, a browser automation infrastructure powering AI agents, bots, scraping systems, and developer tools worldwide. In this episode, we cover: • What “headless browser” actually means (without jargon) • Why Joel chose to bootstrap instead of raising VC • Growing to $1M ARR without a marketer • Open source as a growth engine • Rewriting the entire product to eliminate technical debt • AI, automation, and whether bots are good or bad • The emotional reality of hiring, firing, and founder life If you're building a devtool, infra SaaS, or considering rewriting your codebase - this one’s for you. Joel Griffith - https://www.linkedin.com/in/joel-griffith-93933332/ Browserless - https://www.browserless.io Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

    59 min
  2. Reputation management in SaaS: how to build trust | Pius Binder @ subsig

    23 MAR

    Reputation management in SaaS: how to build trust | Pius Binder @ subsig

    saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #12 of season 6, Anna Nadeina talks with Pius Binder, co-founder of subsig, a B2B software-as-a-service (SaaS) platform that helps companies manage their reputation and monitor brand mentions across social media, review sites, and AI-driven platforms. We break down what’s fundamentally broken in SaaS reputation management and why it matters even more now that LLMs shape software discovery. Pius shares: Why first wow (landing page + onboarding) is non-negotiable in 2026 PLG vs enterprise: how much product you should show before charging Why “unbiased reviews” are complicated—and how to design better research + incentives The new reputation stack: G2/Capterra + Reddit/X/LinkedIn + your own content How smaller SaaS teams can exploit the current AI search chaos faster than incumbents If you’re building a SaaS and want to win discovery, trust, and conversions, this is the playbook. ----------- Episode's Chapters ----------- 0:05 — Introduction & Guest Background 3:06 — From Facebook to Canva: Career Journey 5:07 — Building Subscribed FYI 7:31 — First Impressions & Onboarding Philosophy 10:09 — Pricing & Monetization Strategy 16:29 — Getting Unbiased Reviews & User Research 20:48 — Cultural Nuances in Review Ratings 27:56 — AI-Powered Discovery & Content Strategy 32:21 — How Subscribed FYI Grows 40:23 — Biggest Wins & Failures 48:22 — Founder Advice & Reputation Hacks Pius Binder - https://www.linkedin.com/in/piusb/ Subscribed - https://www.subsig.com Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

    51 min
  3. How to keep churn under 4% while multiplying revenue with Marko Saric @Plausible Analytics

    16 MAR

    How to keep churn under 4% while multiplying revenue with Marko Saric @Plausible Analytics

    saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like. Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing." In this episode: → The single blog post that drove more traffic in 4 hours than the previous year combined → Why going open source almost became their biggest threat → What ChatGPT traffic actually converts like vs. Google → How word of mouth becomes a growth engine you don't have to manage → Why Plausible ignores every acquisition and investor email ----------- Episode's Chapters ----------- 0:05 — Intro & Plausible Overview 4:49 — Going Open Source: Lessons & Pitfalls 8:58 — SEO, Content Marketing & AI Discovery 17:04 — Building Brand & Trust Over Time 20:24 — The Early Plateau & How Marko Joined 22:18 — Spotting & Solving Growth Plateaus 29:33 — The Boring Marketing Strategy & Growth Loop 32:36 — Metrics, Churn & Support as a Marketing Tool 38:56 — What Worries a Bootstrapped Founder 42:13 — Biggest Win & Biggest Failure 45:01 — Founder Hack: Async, Autonomous Team Culture Marko - https://www.linkedin.com/in/markosaric/ Plausible Analytics - https://plausible.io Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

    50 min
  4. How to build a dev tool with zero marketing with Sergiy Korolov @Mailtrap

    9 MAR

    How to build a dev tool with zero marketing with Sergiy Korolov @Mailtrap

    saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #10 of season 6, Anna Nadeina talks with Sergiy Korolov, co-founder of Railsware and the brain behind Mailtrap. From accidentally launching one of the most popular developer tools with zero marketing budget, to running the company with an all-engineer team — Sergiy's journey is packed with lessons most founders learn the hard way. In this episode: → How Mailtrap grew to hundreds of thousands of users before charging a cent → The "product studio" model Railsware uses to co-found new companies → Why bootstrapping forces better decisions than VC money → The hard truth about vibe coding and AI's real impact on engineering teams → How to hire when you don't know enough to assess the role → Why your biggest job as CEO is to stop having sleepless nights ----------- Episode's Chapters ----------- 0:05 — Introduction & Product Overview 0:27 — Background & Early Days of Railsware 3:51 — Building Product Studio Culture 6:58 — Creating Mailtrap - From Tool to Platform 14:10 — Developing Product Taste & Skills Matrix 19:25 — Hiring Strategy & Team Building 27:22 — Dogfooding & Product Development Process 35:24 — AI Integration in Products & Engineering 44:16 — Wins, Lessons & The Calendly Story 48:26 — Founder Hacks & Work-Life Balance Sergiy - https://www.linkedin.com/in/sergiykorolov/ Railaware - https://railsware.com/ Mailtrap - https://mailtrap.io/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

    55 min

About

saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers. At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit. They share their experiences, actionable insights, and mistakes to avoid. Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking. saas.unbound is brought to you by saas.group

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