The Clark Kegley Podcast Clark Kegley - Refusing to Settle

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What is the most prized skill of the 21st century? It's not intelligence, not social skills, not even confidence; it's focus. And does that feel like it's getting easier or harder for you?
You're not alone. We're in an age of distractions. In 2007, it was estimated that you saw around 4 to 5,000 ads a day. You know what that number is estimated today? Over 10,000. 10,000 pieces of information trying to steal your focus away from you. And now, we've got what the metaverse coming, where we're all going to be locked in with our VR goggles, eyes literally peeled, and seeing like 20,000 ads a day.
What's in this video is the solution, I promise, for someone who was super distracted, couldn't focus, used all the excuses in the world, to finally having something click, being able to lock myself down, and whatever I set my mind on, it gets done.
We're going to cover what deep work is and what it's not, the three rules you need to know to work deeply, and the three best pieces of productivity advice.
This video can be dense, but I promise it'll be one of the most important ones you watch all year.
Full credit, this comes from Cal Newport's book 'Deep Work,' although this is not a book review, I'm pulling a lot from what's in here.
Deep work is your ability to focus on a demanding task without distractions, not just any task, usually one that pushes your cognitive abilities. Now, obviously not everything is deep work, so there's also another type of important but different work called shallow work. Shallow work describes tasks that aren't cognitively demanding, things like answering emails, attending unproductive meetings, and more of just the day-to-day things that you have to do but aren't super cognitively demanding. Let's say you're a content creator; shallow work is answering your emails, using social media, planning, running payroll for your team, tweaking thumbnails, researching camera gear, etc. Deep work is filming and writing videos. Now, you're probably asking, well, okay, what is my deep work? Deep work is usually the things we're avoiding. If you wiped away everything and could only do one or two things that day, what would those one or two things be that actually like progressed you towards your goals? That's your deep work right there. So, that's deep work, that's shallow work, there's a third bucket called distractions, and these are what you want to minimize at all costs. The richest companies that ever existed are the social media companies, and they literally make these apps like slot machines, where it's random intermittent spikes, likes, notifications. So minimizing distractions is universal, and we all struggle with it. The more distractions that hijack your dopamine circuits, the less motivation you have. Remember, dopamine is that neurotransmitter that's for wanting, cravings, and drives. So if you're getting excess dopamine from all these distractions, no wonder you have less motivation to do your work, and no wonder you procrastinate more. So now that you know what deep work is, let's go over three reasons why it's really important for you and why it's super valuable and something you should prioritize. Our economy has moved away from Brute Force labor to more analyzing and applying information. The skills that are going to Succeed In This Modern economy are complex problem-solving, data analysis, computer programming, art—anything that requires deep work to really learn and execute. Put another way, your ability to work deeply is what is valued and will determine the future of if you're able to thrive in this economy or get wiped out with things like AI. Goldman Sachs estimates AI is going to replace 300 million jobs, and by 2030, McKinley's estimating it is between 400 mi

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Refusing to settle,
Clark

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This video might be the most important thing we can talk about. We're talking about your dark side. Now, I don't mean dark as in evil—we're not talking about blood rituals hooded in a forest where we're chanting. I mean the dark side that we all have within us. It's the reason you self-sabotage your goals, it's the reason you push good people away in relationships, and it's the reason that's holding you back from making the amount of money you want. The good news is that once you know this chart that we're talking about in this video, change can happen really fast for you.
We're keeping it really simple and real, so without further ado, I'll explain this chart. We'll apply it to you in several areas such as money, relationships, happiness, and then I'll give you the solution of how to fix this. I do want to give credit to Sam Ovens, where I picked up this chart from for the first time, and it changed my life. Here we have a basic oscillation chart, and you'll notice right here there's negative 1, 2, and 3, and then there's positive 1, 2, and 3. This represents your life, gaining +3, minus +3, gaining +2, minus +2, +1, minus one. Well, what does that net out to? It nets out to zero, as if you didn't have any of the positives because they're wiped out by some of the negatives. This is the cycle that controls your life, and this part right here is what is known as your dark side, or you can use the word your shadow side—the parts of you that are holding you back or self-sabotaging. And until you recognize this cycle, it's going to run your life.
To kick this off, when I was 25, I was struggling financially, and it wasn't that I didn't work. I was working three jobs in college at once. I'd been working unofficially since I was 12 and got caught shoplifting Red Bulls wearing eyeliner and a My Chemical Romance shirt—thought I was really punk rock, story for another time. Parents like, "We're not paying for this, dude." I had to get a job and work as a golf caddy, carrying rich people's clubs and watching them throw fits when they missed the ball and break a club—it was real-life Happy Gilmore. "Son of a b, why didn't you just go home? Are you too good for your home?" So, I added up all the jobs because I was like, "Dude, I've been working since I was 12 years old, how do I have not a single dollar to show for this?" And I realized this lesson: I would make money, and then bills would come up, and then I would make some money, and I would spend it. I would make some money and find a way to spend it, and that netted out to $0. And that pattern didn't go away. Making more money, say $10,000 a month—good amount, I thought so too—until I looked back on the year of my first six-figure year. "How do I only have $5,000 left over?" This pattern appeared again where I would make $10,000, and I would spend $8,000, $9,000, $10,000, and it netted out to zero. And that's when I got really frustrated. I'm like, "I didn't work those 20 jobs by 25 for fun. I worked them to get ahead, yet I had nothing to show for it." This is the easiest way to illustrate this point: it's not about the money you make; it's about the money you keep. And that if you make a million dollars but you spend a million and one, you are worse off than the person who's making 50 and saving 30.
Refusing to settle,
Clark

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Refusing to settle,
Clark

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In this video, we're talking about how you can build more self-discipline. These are the five mindset shifts you can make to be more effortlessly disciplined.
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Refusing to settle,
Clark

Ready to change your life? Work directly with me & my team to create the 2.0 you in under 10 weeks. APPLY HERE: https://www.clarkkegley.com/free-case... 
Welcome back! In this video... we're talking about how to stop wasting your life. We'll go over why you might have more time than you think, and how to reclaim the top 5 life-suckers draining your time from you. The best part? I'll show you why you have more time than you think!
Coming Up:
Unlock Your Hidden Time: Discover how to reclaim thousands of hours from everyday distractions. - True Productivity: Learn the shocking truth about why feeling 'busy' doesn’t mean being productive (and how you can change that). - Screen Time: How to drastically reduce your screen (easy tricks) - Break free from the social media comparison trap. - Practical Tips: Get actionable steps to maximize your energy, not just manage your hours, for a more fulfilled life. and much more!
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Thanks!
Refusing to settle,
Clark