E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More

00:00 Introduction

08:02 Transitioning from Agency to In-House

30:34 Unlocking New Levels of Growth

37:26 Expanding into Consumables and Higher-End Appliances

46:29 Segmenting Ad Sets for New Product Categories

57:37 Measuring and Comparing Creative Metrics

01:08:28 Maximizing Potential through Editing Existing Creative

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