OPERATORS

OPERATORS
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In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

  1. 20 HR AGO

    How Matt Orlić Lost It All, Built a Skincare Empire & Found Meaning

    “The difference between authentic money and inauthentic money is that it has some kind of inherent meaning to it.”  Sean Frank (CEO of Ridge) and Matt Bertulli (CEO of Pela Case and Lomi) sit down with Matt Orlić — Co-Founder of Qure Skincare and founder of Ecomm Architects. Together, they trace one of the most unconventional paths in ecommerce. From losing 80% of his net worth at 25 to reverse-engineering the habits of successful founders, Orlić’s story is a masterclass in resilience and reinvention.  The conversation covers how Qure scaled toward nine figures by building distinctly designed, clinically inspired products and pairing them with a sophisticated influencer strategy. They dig into the “spherical scaling system” Orlić developed for creative angles and awareness-level ad spend, why building on someone else’s land is a risk worth managing rather than avoiding, and how coaching 150 ecommerce brands gave him something money never could.  Orlić also unpacks the messy realities of TikTok Shop, bootstrapping globally without access to institutional capital, and why focus — ruthless, unglamorous focus on one thing — was the single biggest unlock in his career.  Connect with Matt Orlić  https://youtu.be/rX-bqR3deNk?si=bZQXYRYsqvYP8uci  www.ecommarchitect.com Powered By Fulfil https://bit.ly/3pAp2vu Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/9OP-Ytdesc Postscript https://9ops.co/postscript Operators Newsletter https://9operators.com/

    1h 6m

  2. 5 DAYS AGO

    Your $175B Tariff Refund Checklist With Ryan Petersen, Flexport CEO

    Ryan Petersen, CEO of Flexport, joins Mike Beckham and Sean Frank for an emergency briefing on the tariff landscape after the Supreme Court’s landmark ruling. Specifically, what ecommerce owners need to do right now. They break down how to file for tariff refunds before entries hit liquidation, including the secondary market where brands are selling claims for cents on the dollar. Then the conversation shifts to the Iran conflict and what a closed Strait of Hormuz means for container shipping, airfreight capacity, and oil prices. They close out with a candid look at the AI age of wonder — from cutting customs error rates to writing a children’s book with Claude Code and Midjourney in an afternoon. Powered By Fulfil https://bit.ly/3pAp2vu Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/9OP-Ytdesc Postscript https://9ops.co/postscript Operators Newsletter https://9operators.com/

    1h 2m

  3. 6 DAYS AGO

    How Hudson Leogrande Is Building Comfrt Into a $1B Brand

    Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators  What does it take to create a billion-dollar brand from scratch — homeless at 16, no investors, no safety net?  Hudson Leogrande, founder of Comfrt, joins Sean Frank (CEO of Ridge) and Matt Bertulli (CEO of Pela & Lomi), to trace the story behind one of the fastest-growing ecommerce brands ever built. Hudson started with $1,000 in his mom’s basement, spent five years grinding through an oral care brand, and bootstrapped Comfrt to what will soon be a billion dollars in annual revenue.  The conversation covers how Hudson cracked the creator economy, why Comfrt runs 500 commission-based content creators as mini-CMOs, and how the brand survived going broke seven times. Hudson also pulls back the curtain on dynamic pricing, the pre-order strategy that saved the business, and the product innovations that he believes will make everything the brand has done so far look small.

    1h 17m

  4. 11 MAR

    From Spreadsheets to AI Agents: The Ecommerce Data Playbook

    Are you running your ecommerce brand on gut instinct while your competitors build AI-powered data machines?  Sean Frank (CEO of Ridge) and Jason Panzer (President of HexClad) sit down with Krishna Poda, the CEO of Saras Analytics, to unpack why a clean data foundation isn’t optional. And what you can build on top of it with AI right now.  They cover the rise of agentic workflows and what it means to replace repetitive human tasks with agents that work around the clock, why every stakeholder in a business should be able to query their own data without waiting on an analyst, how Saras IQ is built as a vertically specialized layer on top of Claude to deliver consistent and governed answers, and what the near future looks like when your brand’s central agent is negotiating with Meta’s agent, Northbeam’s agent, and every other platform fighting for your budget.  Powered By Fulfil  https://bit.ly/3pAp2vu Saras Analytics  https://bit.ly/9OP-Ytdesc Aftersell  https://9ops.co/4i3bb5 Postscript  https://9ops.co/postscript Richpanel  https://9ops.co/richpanel Northbeam  https://www.northbeam.io/ Operators Newsletter  https://9operators.com/

    1h 1m

  5. 4 MAR

    How to Make AI Work for Your Brand With Two (Enterprise) Insiders

    “95% of AI pilots fail. I lived that, full stop.” Craig Foldes (Founder of ChatWalrus, fmr. Global Head of AI at Crocs) and Matt Kruer (CIO at Bissell) join host Sean Frank to explore the state of AI within enterprise versus DTC brands.  The conversation covers how to find + celebrate the 10% of employees who are AI power users, what it looks like when adoption works, and why this is “for the rebels.”  They debate whether AI is the great equalizer or a quiet advantage, unpack which parts of the AI hype cycle are overblown, and make the case that the people who learn to master these tools now are the ones who will win, in their careers and in their companies.  Craig Foldes  https://www.chatwalrus.com/  https://www.linkedin.com/in/craig-foldes-1b949b96/  Matt Kruer  https://x.com/matthew_kruer  https://www.linkedin.com/in/matthew-kruer-9a90b716/  Powered By  Fulfil  https://bit.ly/3pAp2vu  Aftersell  https://9ops.co/4i3bb5  Richpanel  https://9ops.co/richpanel  Northbeam  https://www.northbeam.io/  Saras Analytics  https://bit.ly/9OP-Ytdesc  Postscript  https://9ops.co/postscript  Operators Newsletter  https://9operators.com/

    58 min

  6. 3 MAR

    8 Failed Businesses Before Kitsch’s Beauty Empire

    How did a married couple with $30k in savings and no business plan build one of the biggest beauty and accessories brands in America?  Cassandra Thurswell (Founder & CEO of Kitsch) and Jeremy Thurswell (COO), join hosts Mike Beckham and Matt Bertulli for their first-ever joint podcast interview.  Together, they unpack the full story of building a bootstrapped empire from a living room apartment to over 30,000 retail doors and more than 10 million ecommerce orders.  Cassandra and Jeremy open up about eight failed businesses before Kitsch, catching their manufacturer stealing IP on their “honeymoon” in China, and navigating a terrifying pivot that led to 70 million face masks. They share how they’ve protected their marriage while running a company together, the reality of balancing motherhood with being a CEO, and why scarcity — not funding — created the focus that made Kitsch unstoppable.  Learn more about Latinas in Beauty, where Cassandra serves on the Advisory Board: https://latinasinbeauty.org  Operators Titans is brought to you by AppLovin. Get access to the our channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://9ops.co/channels

    1h 36m

  7. 26 FEB

    Kat Cole: From Hostess to AG1’s CEO With +$500M in Revenue

    Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits. https://www.9operators.com/paid-growth Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators Matt Bertulli, CEO of Pela Case and Lomi, and Mike Beckham, CEO of Simple Modern, sit down with Kat Cole, CEO of AG1, to trace one of the most unconventional executive careers in consumer. From hostess at Hooters at 17 to vice president by 26, to leading a multi-billion dollar restaurant empire through the pandemic, Kat's path defies every traditional playbook.  The conversation covers how crisis sharpens leadership into an arrow, why Kat’s “Hotshot Rule” has been a weekly practice for nearly two decades, and how AG1 quietly spent two years shoring up operations and clinical science before unleashing a wave of launches — new products, new flavors, a Costco debut, and Hugh Jackman — in a single six-month run. They also dig into the Athletic Greens to AG1 rebrand, what it really means to stay close to your customer when you're fully remote, and why Kat believes product quality is the most underrated growth strategy in the game.

    1h 32m

  8. 25 FEB

    Practical Tips on AI, Brand & Growth With Taylor Holiday

    Is your brand built to survive the next five years or just the next quarter? Sean Frank, CEO of Ridge, and co-host Katy Mimari, Founder and CEO of Caden Lane, sit down with Taylor Holiday, CEO of Common Thread Collective, to reflect on the wild ride from 2020 to 2025 and what it means for the road ahead. Together, they unpack what worked, what failed, and what they'd do differently as operators who've built and scaled brands through one of the most volatile decades in e-commerce history. The conversation covers how AI is quietly reshaping creative production and how unchained AI outperforms humans in head-to-head studies. Taylor breaks down why TikTok Shop is essentially an affiliate Ponzi scheme but still an arbitrage opportunity. Sean reveals his new supplement brand and the logic behind launching new brands every year, while Katy shares how wholesale is really just training wheels for her ultimate goal of owned retail. Finally, all three dig into the Four Peaks framework — a practical, steal-worthy strategy for engineering conversion spikes and clearing your funnel all year long. Powered By Fulfil https://bit.ly/3pAp2vu Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/9OP-Ytdesc Aftersell https://9ops.co/4i3bb5 Postscript https://9ops.co/postscript Operators Newsletter https://9operators.com/

    1h 13m
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In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

Information

  • Creator
    OPERATORS
  • Years Active
    2023 - 2026
  • Episodes
    173
  • Rating
    Clean
  • Copyright
    © OPERATORS
  • Show Website
    OPERATORS

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