New Tool Alert! Amazon's Creator Connections: A Comprehensive Guide to Collaborating with Influencers with Kathleen Kobel

Kathleen Kobel is an Amazon selling expert with 15 years of experience elevating brands through strategic selling and consulting on the platform. After launching and growing over 1,000 brands on Amazon she has utilized those skills to become a dynamic force with the Amazon Influencer program. She not only connects authentically with Amazon brands and customers through curated content but also teaches others how to earn big by creating product videos for Amazon. She is your go-to partner for navigating and thriving in the competitive e-commerce landscape of Amazon.

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Here’s a glimpse of what you would learn…

• Impact of Amazon influencers on sales and conversions and how brands can leverage influencers to scale their business.
• Different structures for partnering with influencers, including flat fees, bonus commissions, and utilizing Amazon's Creator Connections tool.
• Directing influencers to join Creator Connection campaigns, providing a potential strategy for brands to vet and engage with influencers.
• Influencer Payment and Content Placement For Amazon Creator Connections
• Tips and tricks for crafting an appealing message to creators, including promotion codes and free samples.

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Kathleen Kobel, an Amazon selling expert and influencer. They discuss strategies for leveraging Amazon influencers to scale e-commerce brands. Kathleen shares her insights on creating effective campaigns, emphasizing the importance of descriptive campaign names and offering competitive commissions to attract top influencers. She advises on setting a substantial budget for campaigns and targeting products with higher price points for better engagement. Kathleen also touches on the value of providing free samples and promo codes to influencers. The conversation includes tips for crafting appealing messages to creators and the potential of negotiating brand referral bonuses outside of Amazon. Kathleen recommends her favorite book, a new productivity tool, and an e-commerce expert to follow.

Here are the 3 action items that Josh identified from this episode:

Action item #1: Create partnerships in affiliate campaigns using Amazon's Creator Connections.

Action item #2: Offer free samples to influencers and vet them through a Google form.

Action item #3: Optimize your budget and commission percentage to attract dedicated influencers.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Join the Waitlist to Connect with Amazon Influencers: Kathleen Kobel's Website
• Become an Amazon Influencer: Kathleen Kobel’s Courses $100 off using coupon code = ecomm
• Amazon Creator Connections
• Logie AI
• Chill and Prosper
• PickFu
• Scott Voelker

Special Mention(s):

• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn