Podcasts de la chaîne Bravery Podcasts ‑ Apple Podcasts

Chaîne • 2 émissions

Marketing

Marketing

Complet
Marketing

Marketing

Chaque semaine

08/03/2023

Responsible Website Stewardship

College and University websites need responsible stewardship in order to be successful. It’s as simple as that. If you’re spending hundreds of thousands of dollars on it, you better understand if it’s paying dividends, and, most importantly, if it’s aiding in the student experience. The key is to stay on top of web and digital trends, run tests continuously, and always be learning. Any questions? Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Check out the Bravery YouTube Channel

08/03/2023

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9 min
15 AVR.

Brand Equity Pyramid Part IV: Brand Resonance

Part 4 in our series on the Customer Based Brand Equity Pyramid focuses on Brand Resonance — the top level of the pyramid. Kristin and Joel discuss the significance of applying Custom Experience methodology to the student experience in higher education to build genuine brand resonance.

15 avr.

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10 min
25 MARS

Brand Equity Pyramid Part III: Brand Response

Joel Goodman and Kristin Van Dorn discuss the Customer Based Brand Equity Pyramid in detail. They explore brand response, emphasizing the importance of understanding customer sentiments and storytelling in branding strategies. The conversation delves into methods for researching customer perceptions, the interplay between narrative building and brand levels, and practical approaches for higher education marketing professionals to enhance brand awareness and engagement.

25 mars

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10 min
19/04/2023

Whoops! Campus leaders made the wrong hiring decision. Now what?

Campus leadership doesn’t always know how to hire the right people for technical roles, but they need to figure it out. Understanding where knowledge gaps exist, and filling them with the right people and tools will be essential for staying competitive over time. The cost of hiring the wrong person is just too great. Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Check out the Bravery YouTube Channel

19/04/2023

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10 min
14/06/2023

UX Principles: White Space for Inclusive Design

What role does white space play in web design? In Part One of our series on UX Principles, Kristin and Joel dive into the impact white space has on UX. There are three key reasons for utilizing white space: it conveys a sense of quality and focus, it improves user engagement by reducing cognitive load, and it creates a psychologically comfortable experience. What was that adage again? Oh, that’s right. Keep it simple, Sammy. Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn

14/06/2023

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12 min
10/05/2023

Time Horizons in Higher Ed

Kristin and Joel chat about time horizons in Higher Ed, and the relationship between quality and time in project management. When projects are running long, the quality can suffer, and there’s an increased risk of random events and changes to the environment. Sometimes moving faster can help eliminate these pitfalls altogether. Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Follow Bravery on LinkedIn

10/05/2023

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10 min
03/05/2023

Is your website your employee of the month?

A college or university website should reflect the organization behind it, and if things are going well, it should act as an employee of the institution itself. However, if there’s a mismatch between operations and the website, it can cause confusion for all stakeholders. This confusion can lead to problems with on-page content, design, and information architecture. So avoid making promises on the website if you can’t actually fulfill them because of staffing limitations. Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Follow Bravery on LinkedIn

03/05/2023

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11 min
02/08/2023

Rethinking Storytelling on Higher Ed Websites

What role should storytelling play on higher education websites? Joel and Kristin think there should be a shift in perspective. Maybe we should think about institutional websites as world-building experiences that empower students to be the main characters. This would allow them to navigate their own educational journey at their own pace, and hopefully, enhance the overall enrollment process. Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn

02/08/2023

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12 min
3 JANV.

The Trouble With Intranets

Intranets and portals are a constant point of discussion in higher ed, but they’re generally pretty bad. Joel Goodman has the fix, though. Find us on LinkedIn — Joel Goodman / Kristin Van Dorn / Bravery Media

3 janv.

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16 min
19/07/2023

Moving from Order-Taking to Strategic Frameworks

Kristin Van Dorn discusses the presentation she recently gave at PSEWEB on transitioning from order-taking to strategy in Higher Ed digital roles. She shares her experiences dealing with disconnected leadership and offers insights on overcoming challenges, and introduces organizational frames by Bolman and Deal, which include structural, political, human resource, and symbolic. Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Bravery on LinkedIn

19/07/2023

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11 min

Bravery Media is a higher education-focused website strategy and design studio. We create podcasts and training content for higher ed marketers looking to level up their professional knowledge. Bravery propels institutions of higher education toward their potential.

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Meilleures émissions

Responsible Website Stewardship

Brand Equity Pyramid Part IV: Brand Resonance

Brand Equity Pyramid Part III: Brand Response

Whoops! Campus leaders made the wrong hiring decision. Now what?

UX Principles: White Space for Inclusive Design

Time Horizons in Higher Ed

Is your website your employee of the month?

Rethinking Storytelling on Higher Ed Websites

The Trouble With Intranets

Moving from Order-Taking to Strategic Frameworks

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