Bravery Podcasts

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2024. 05. 20.

How to Build the Perfect Higher Ed Web Team

Joel Goodman and Kristin Van Dorn discuss the outdated models of maintaining and running higher education websites. They emphasize the high costs associated with such teams and suggest alternative models, including agency partnerships, to achieve competitive results without the financial burden.

2024. 05. 20.

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11분
2024. 02. 27.

Brand Equity Pyramid Part I: Brand Salience

Does your college or university brand have a base level of recognizeability? How do you even start developing a brand strategy? This is the first in a series on the Brand Equity Pyramid and how to approach brand development in Higher Education. Connect with us on LinkedIn.

2024. 02. 27.

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9분
2023. 03. 29.

You're NOT doing SWOT analyses correctly

What does Kristin have against SWOT analyses? Just the way that they’re typically done. SWOT analyses require deeper research about your institution’s competition and environment, and shouldn’t just be the result of a 30-minute brainstorm. Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Check out the Bravery YouTube Channel

2023. 03. 29.

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11분
2022. 07. 22.

Episode 39: Community Building with Humor and Heart

Austin Braun from Ascend Engine (formerly at the University of Colorado Boulder) joins J.S. and Joel for a special "Lost Episode," recorded LIVE from the All Day, All Night Conference in June 2021. Can institutional social media accounts... be... funny? And if so, how can you get buy-in to experiment? In Austin's case, all it took was a willingness to take risks, a supportive boss, and an eye for trends. Follow Austin on Twitter: https://twitter.com/austinonsocial Sippin' Social Tea Book: https://www.blurb.com/b/10749040-caution-contents-may-be-hot

2022. 07. 22.

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37분
2020. 08. 26.

Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing

Can video gaming and the popularity of live-streaming games be used in higher ed marketing? Andrew Cassel talks us through leveling up our marketing skills.

2020. 08. 26.

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45분
2021. 01. 10.

Episode 31: Higher Ed Resolutions

Joel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a challenging 2020, the industry could use a recalibration. This episode is sponsored by Squiz.

2021. 01. 10.

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35분
2020. 07. 07.

Episode 16: Authentically Marketing Inclusivity in Higher Ed

Dr. Allen Thomas joins J.S. Stansel and Joel Goodman to talk about what true diversity and inclusion can look like in higher education marketing. In this episode, we talk about the balance between authenticity and aspirational marketing when it comes to inclusivity.

2020. 07. 07.

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53분
2020. 10. 15.

Episode 27: Putting the Social Back in Social Media

Jayde Powell joins the podcast today to talk about how her internships as a young professional shaped her views on social media strategy and the importance of community on the web.

2020. 10. 15.

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47분
2020. 08. 10.

Episode 20: How To Set Goals Beyond the Mission Statement

Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization's health. How does the wedding industry apply to higher ed? Listen to find out.

2020. 08. 10.

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44분
2022. 11. 23.

Episode 49: Salary Negotiation Pro Tips with Carolyn Lyden

Salary Negotiation Expert and SEO Professional Carolyn Lyden joins the podcast to share some tips for self-advocacy in the workplace, knowing your worth, and getting paid what you deserve. Follow Carolyn on Twitter: https://twitter.com/CarolynLyden Salary Resources: https://www.roberthalf.com/salary-guide https://www.instagram.com/salarytransparentstreet/ https://www.instagram.com/careercontessa https://www.instagram.com/your.richbff/ https://www.instagram.com/workhap/

2022. 11. 23.

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43분

Bravery Media is a higher education-focused website strategy and design studio. We create podcasts and training content for higher ed marketers looking to level up their professional knowledge. Bravery propels institutions of higher education toward their potential.

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Bravery Podcasts

인기 프로그램

How to Build the Perfect Higher Ed Web Team

Brand Equity Pyramid Part I: Brand Salience

You're NOT doing SWOT analyses correctly

Episode 39: Community Building with Humor and Heart

Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing

Episode 31: Higher Ed Resolutions

Episode 16: Authentically Marketing Inclusivity in Higher Ed

Episode 27: Putting the Social Back in Social Media

Episode 20: How To Set Goals Beyond the Mission Statement

Episode 49: Salary Negotiation Pro Tips with Carolyn Lyden

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