Programas de podcast do canal Drift Podcast Network — Apple Podcasts

Canal • 6 podcasts

Negócios

Negócios

Diário
Marketing

Marketing

Diário
Marketing

Marketing

19/06/2019
Empreendedorismo

Empreendedorismo

Duas vezes/mês
Educação

Educação

Semanal
Marketing

Marketing

Semanal

21/12/2022 · VÍDEO

Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory)

On this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became well-known for her B2B demand gen and account-based marketing chops. Elle talks to DG about all things ABM, marketing to marketers, setting SEO goals, building and managing remote teams, the secrets to growing your career in marketing, and much more.

21/12/2022 · Vídeo

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30min
21/12/2022 · VÍDEO

The 10 Commandments for Modern Marketing

You know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That's how DG came up with the idea for this episode. He stumbled upon on the profile of some celebrity trainer he had never heard of, and started reading a post they shared on their 10 commandments for training. And DG liked the idea so much that he sat down in that moment to write down the 10 marketing rules that Drift lives by, like using social proof (aka your customer's words) whenever and wherever you can. Want the other nine commandments? Listen to the full episode.

21/12/2022 · Vídeo

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15min
13/09/2021

#179 Focusing on the Four Main Buckets with Sara Blakely and Jesse Itzler

One of the youngest self-made billionaires and an entrepreneur/author/ultra marathoner get married and have four kids, yet they still manage their own businesses and try new adventures daily. How do they manage it all? In this from-the-vault episode of Seeking Wisdom, DC sits down with founder of Spanx, Sara Blakely, and author, entrepreneur and keynote speaker, Jesse Itzler, to talk prioritization, marriage and extreme sports. DC and Jesse bond over big calendars, and DC learns how Sara and Jesse’s whirlwind love story still works today. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036. For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

13/09/2021

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14min
25/01/2018

#109: 5 Management Lessons From Peter Drucker

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Peter Drucker is the OG of management. If you’ve seen or heard a great management or leadership lesson in the last 100 years, chances are it started with Drucker — and his book Managing Oneself is one that DC passed down to DG to revisit yearly. So on this episode of Seeking Wisdom, we’re breaking down five management lessons from Peter Drucker from his book "The Effective Executive: The Definitive Guide to Getting the Right Things Done." This book has stood the test of time and has everything you need as a manager to be able to grow and be an effective leader. As DC says on this episode: “It’s all in this book right here. You don’t need any other book. If you want to lead people, it’s all here." Tweet at as: @dcancel and @davegerhardt And if you loved this episode, we’d love a 6 star (ONLY) review on iTunes.

25/01/2018

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23min
21/12/2022 · VÍDEO

Is The Traditional Marketing Funnel Dead_

DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.

21/12/2022 · Vídeo

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35min
20/03/2023

Scaling Back to Move Forward | Ryan Morel

When the economy rocks as much as we've all witnessed in the past year, pivoting and reprioritizing can become the norm. But reprioritization doesn't need to feel chaotic. Ryan Morel, VP of Marketing at Flexe, a software company delivering technology-powered, omnichannel logistics programs, knows this first hand. Being at the company for over seven years, Ryan is no stranger to change, which is why he's so adamant about having a North Star to work towards. With a clear North Star in mind, Ryan believes you can strategically direct a team and drive results no matter the outside circumstances. In this episode of Revenue Talks, Ryan discusses his experience working at a start-up that is constantly evolving to meet current marketing demands. The two marketing VPs chew over knowing when it's time to “kill your darlings" in order to move forwar, how to manage team expectations and the importance of marrying marketing and sales activities through persistent collaboration. You can connect with Justin on Twitter and Ryan on LinkedIn. Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations

20/03/2023

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21min
22/05/2019

Earning Trust in a New Community with Toast

We've talked to lots of marketers marketing to marketers in this series, but how can we as marketers build a beloved brand in an industry that isn't our own? Today, we talk to the SVP of Marketing at Toast, Kevin Hamilton, to explore what it takes to earn trust in a new community, as they've done with restaurant owners. We touch on hiring, partnerships, events, and other approaches, and we reflect on how to grow an exceptional brand given these unique challenges.

22/05/2019

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34min
21/12/2022 · VÍDEO

7 Marketing Books That Have Shaped My Career

On this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about copywriting, direct response marketing, social psychology. Over the last few years, he’s amassed a huge library of marketing books. Want to find out the books that have influenced him the most? Listen to the full episode.

21/12/2022 · Vídeo

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9min
03/01/2023 · VÍDEO

How to Build High Performing Product Teams (with Fresh Tilled Soil's Richard Banfield)

On today's episode of Build, host Maggie Crowley sits down with Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a leading user interface design and experience agency, and co-author of Product Leadership, the manual Maggie lives her life by. On this episode, Richard dives deep into how to build high performing product teams. Be sure to tune in for actionable insights you can apply to your own team today. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @RMBanfield.

03/01/2023 · Vídeo

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34min
09/11/2020

Twilio CMO Sara Varni

Sara Varni (@saravarnibright) is CMO at Twilio. On this episode we talk about: Managing a 250+ person marketing team The key metrics Twilio marketing reports on (and why you should simplify your metrics) The 4 Horseman of Pipeline The marketing team planning process Her path to CMO as a product marketer (and the different ways to come up as CMO) Working with the CEO as CMO and how to get on the same page PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there. Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

09/11/2020

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49min

Your ticket to get better every day. Drift podcasts are hosted by Drift’s own employees. Spanning across marketing, sales, product, and operations departments, if you’ve got a question about B2B tech, chances are we have your answer.