$100K Playbook with Mike Koziol

Mike Koziol
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$100K Playbook is the no-fluff podcast for consultants and agency owners who want to scale smarter, earn more, and finally build a business that doesn't burn them out. Hosted by Mike, a former corporate lawyer turned 7-figure consultant, this show dives into the exact strategies, systems, and mindset shifts needed to grow to $100K months without bloated teams, endless client calls, or selling your soul to hustle culture. Each week, you'll get straight-talking solo/guest episodes, real-world case studies, and unfiltered insights on offers, pricing, lead gen, sales, and operational clarity.

  1. AUG 20

    #27 Stuck at $10K–$30K/Month? Here’s Why — And How to Break Through

    If you're hovering between $10K and $30K/month as a consultant, you're not alone. And you're not broken. In this episode, I unpack exactly why most consultants hit a ceiling in that range and what to do about it. It’s not about working harder. It’s about shifting away from custom work, unpredictable delivery, and team-heavy scale. You’ll learn: Why the “more clients = more revenue” mindset is a trap The real cost of custom work and scope creep How productized consulting creates leverage, margin, and freedom What it means to sell a system instead of your time Why group delivery isn’t required, but repeatable delivery is

    14 min

  2. AUG 20

    #26 How to Make Your Consulting Business Sellable (Even If You're the Face of It)

    Most consultants build themselves into a corner. They are the business — the IP, the sales engine, the delivery team. In this episode, I walk you through exactly how to make your consulting business sellable (or at least vacation-proof). I break down the two biggest founder dependencies — intellectual property and lead generation — and how to remove yourself from both. You’ll learn how to: Turn your expertise into systems and frameworks anyone can follow Shift your sales message from “me” to “the method” Build a delivery model that doesn’t collapse when you step away And finally take a damn break without losing momentum

    10 min

  3. AUG 15

    #25 Small Niche? Charge Big: How to Make Serious Money from a Tiny Market

    Think your niche is too small to hit $100K/month? Think again. In this episode, I break down why a small audience isn’t a problem if you solve a valuable problem — and how to increase your prices by solving something more meaningful. I share my 3x–10x pricing principle, explain how to evaluate the value of the problem you solve, and walk you through real-world examples of how consultants in tiny markets still scale to six figures and beyond. Whether you're working with startups, regulated industries, or a super niche segment — this episode will show you how to rethink your offer, reframe your pricing, and stay niche without staying broke.

    6 min

  4. AUG 15

    #24 The Positioning Mistake That’s Keeping You Broke

    If your offer sounds like “I can help with anything,” you’ll struggle to sell anything. In this episode, I break down why positioning yourself as a generalist is the fastest way to get ignored — even if you can do it all. You’ll learn how to identify the one specific problem your audience wakes up thinking about, and how to use the Power of One to nail your niche, message, and delivery. I also share real client examples, practical analogies, and what happens when you finally go all in on solving one clear problem for one clear audience.

    7 min

  5. JUL 20

    #23 How I Accidentally Went Viral and Made $100K From a LinkedIn Post

    What if one LinkedIn post could change your whole year? In this episode, I break down the exact strategy behind my viral consulting report post: how I wrote it, how it became a client magnet, and how I turned 2,000+ comments into over $100K in revenue in just a few weeks. I walk through how I validated demand, used DMs instead of automations, and built a high-value pipeline with zero paid ads. If you want to learn how to sell your ideas before you build, and how to turn content into cash, this is the episode. Discussion points: Why the "guru tactics" didn’t work (and what did) How to structure content that builds credibility and connection The Notion vs PDF strategy and building a living report

    23 min

  6. JUL 20

    #22 If Your Content Isn’t Working, Ask This One Question

    This is the simplest copy tip you’ll ever hear—and most people skip it. In this short episode, I unpack the power of asking “so what?” every time you create content. Whether it’s a lead magnet, a LinkedIn post, or a sales page, most content flops because it lacks clear value for the reader. I share how I used this question to turn a short PDF into a 70-page viral report that drove over 2,000 comments and $100K in sales. Discussion points: The "so what" test for every piece of content How to write from your audience's POV Turning surface-level insights into deep, practical value

    7 min

  7. JUL 20

    #21 Sell Before You Build: The Consultant's Shortcut to Offers That Actually Sell

    If you keep building offers, lead magnets, or programs nobody buys, this episode is your wake-up call. I explain why selling the idea first—before you build anything—is the smartest way to avoid wasted time and energy. I walk you through my original $1.5K/month group offer that launched while I was still working my 9-5 from my car... with nothing built. You'll learn the exact framework I use to test demand, validate pricing, build programs as I go, and even launch lead magnets without ever creating the resource first. Plus: how to avoid the "waitlist trap," how I structure group offers with just a skeleton, and why your audience needs to fall in love with the result — not your product idea.

    13 min

  8. JUL 19

    #20 Cold Outreach Doesn’t Suck (You Just Need This Framework)

    Cold calling and cold DMs have a bad reputation—but they can work beautifully when done right. In this episode, I break down a call I had with a new client, why cold calling was the right move for his niche, and the exact 7-part framework I gave him to make it work. You'll learn how to prep for outreach, how to open the conversation without sounding desperate, what to say instead of pitching, and how to turn a cold lead into a warm sales call. Plus: the one mindset shift that turns rejection into free market research, and how to build a system that feeds your content, your offers, and your client pipeline all at once. Access the notes and summary of the Cold Outreach flow HERE

    24 min
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$100K Playbook is the no-fluff podcast for consultants and agency owners who want to scale smarter, earn more, and finally build a business that doesn't burn them out. Hosted by Mike, a former corporate lawyer turned 7-figure consultant, this show dives into the exact strategies, systems, and mindset shifts needed to grow to $100K months without bloated teams, endless client calls, or selling your soul to hustle culture. Each week, you'll get straight-talking solo/guest episodes, real-world case studies, and unfiltered insights on offers, pricing, lead gen, sales, and operational clarity.

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