The SaaS CFO

Ben Murray
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Ben Murray, The SaaS CFO, talks all things SaaS.

  1. HÁ 15 H

    Heka Raises $16M to Open Source Finance Data for Global Financial Institutions

    On this episode of The SaaS CFO Podcast, host Ben Murray sits down with Idan Bar-Dov, co-founder and CEO of Heka. Idan shares his unique journey from working in finance and law—starting out at an international law firm advising fintech companies—through the challenges of founding a startup during the pandemic, to leading a fast-growing SaaS company transforming how financial institutions use open source data.  Together, they dive into Heka’s evolution from its early focus on reconnecting consumers with their assets amid widespread data gaps, to becoming a global platform that provides advanced fraud detection, contact recovery, and enriched credit decisioning for major banks, fintechs, payment processors, and alternative lenders. Idan also opens up about the company's fundraising milestones, lessons learned from raising $16 million to date, building credibility with Fortune 500 clients, and the importance of sticky revenue metrics as the business scales.  Tune in to hear more about Heka’s mission to become the gold standard in consumer data, outpacing industry giants, and what’s next for their growing team headquartered in New York and Israel. Plus, Idan shares practical advice for founders tackling enterprise sales, go-to-market strategy, and fundraising in the financial technology space.  Show Notes:  00:00 Fintech Pivot During COVID Lockdown  04:15 Global Financial Reconnection Solutions  07:20 Insightful Investors Drive Series A  11:59 Navigating Investment Deals Efficiently  14:42 Investors Drive Financial Innovation  18:48 "Metrics for Growth: Revenue & NRR"  20:49 "Conquer Fortune 500 Market"  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/heka-raises-14-million-in-series-a  Idan Bar-Dov's LinkedIn: https://www.linkedin.com/in/idan-bar-dov/  Heka Global’s LinkedIn: https://www.linkedin.com/company/heka-global/  Heka Global’s Website: https://hekaglobal.com/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    23min

  2. 28 DE AGO.

    Cred's $15M Bet on AI: Inside the Founder’s Vision for Smarter GTM and Market Intelligence

    In this episode of The SaaS CFO Podcast, host Ben Murray welcomes Jon Carr-Harris, founder and CEO of Cred, for an engaging discussion about Jon’s global background and entrepreneurial journey. Growing up across nine countries and with experience in multiple startups, Jon brings a unique perspective to building successful tech businesses and understanding diverse user needs.  Jon shares insights into Cred’s innovative predictive intelligence platform, which helps companies bridge internal and external data to drive smarter business actions. The conversation dives into Cred’s go-to-market strategies, enterprise sales cycles, and evolving pricing models—along with how the team secured a $15 million seed round and landed big-name customers in sports, entertainment, and finance.  Whether you’re interested in SaaS growth tactics, data-driven decision making, or scaling a new tech venture, this episode is packed with valuable takeaways. Jon also hints at an exciting new product launch coming soon, so stay tuned to learn more about what’s next for Cred!  Show Notes:  00:00 "Bridging Internal-External Market Insights"  04:38 PLG to Leadership Sales Strategy  08:33 "Tailoring Sales for Investor Appeal"  12:15 Adapting SaaS Pricing Model  14:28 Data and Revenue Correlation  16:41 "Revolutionary Enterprise Product Release"  Links:   SaaS Fundraising Stories: https://www.thesaasnews.com/news/cred-raises-15-million-in-seed-round  Jon Carr-Harris' LinkedIn: https://www.linkedin.com/in/jcarrharris/  CRED’s LinkedIn: https://www.linkedin.com/company/credplatform/  CRED’s Website: https://www.credplatform.com/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    18min

  3. 21 DE AGO.

    Sequence Raises $7.5M to Help Micro Businesses Manage Money and Cash Flow

    Welcome to The SaaS CFO Podcast! In this episode, host Ben sits down with Gilad Uziely, co-founder and CEO of Sequence (getsequence.io), for an open and insightful conversation about the rollercoaster journey of entrepreneurship and fintech innovation. Gilad shares his fascinating background—from growing up in Israel to building businesses across multiple industries, including hospitality and tech startups.  The discussion dives deep into Sequence, a platform Gilad describes as “Zapier for money,” designed to help both individuals and small business owners seamlessly connect, automate, and manage their complex financial lives across various accounts. Gilad opens up about the challenges of pivoting from a failed neobank startup, the tough lessons learned through restructuring and fundraising (including wrangling 83 signatures to clean up a cap table!), and the resilience required to move forward.  If you’re interested in the realities of founding, pivoting, and scaling a SaaS company in the fintech world—or want a behind-the-scenes look at what it takes to build tools for micro-businesses and solopreneurs—this candid episode is for you. Gilad also shares his outlook on metrics that matter, building a strong company culture, and what’s next for Sequence as they take on the challenge of simplifying how we manage money.  Tune in to hear Gilad’s remarkable journey, practical lessons for founders, and what it truly takes to turn setbacks into new opportunities.   Show Notes:  00:00 "Program Your Money Easily"  04:29 Small Business Clients with Diverse Income  06:44 Business App for Revenue Tracking  11:16 Startup Pivot: Conviction and Blue Oceans  13:40 Fraudulent Users Increase Acquisition Costs  18:42 Critical Pivot Fueled by Investment  21:49 Targeting Small Business Customers  26:23 Cutting Acquisition Costs with Partnerships  27:27 "Join Sequence: Community & Content"  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/sequence-raises-75-million-in-funding  Gilad Uziely’s LinkedIn: https://www.linkedin.com/in/giladuziely/  Sequence’s LinkedIn: https://www.linkedin.com/company/getsequence/  Sequence’s Website: https://www.getsequence.io/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    28min

  4. 14 DE AGO.

    Building Enterprise-Grade AI: Lessons from Snorkel AI’s Fundraising and Expansion

    Welcome to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Braden Hancock, co-founder of Snorkel AI, to explore the journey of turning an academic research project at Stanford into one of today’s leading AI data platforms. Braden shares the origins of Snorkel, how it grew from a PhD initiative to a company helping some of the world’s largest enterprises tackle their toughest data labeling and AI evaluation challenges, and why good data remains the “secret sauce” behind successful AI.  We’ll dive into how Snorkel’s platform has enabled organizations—from major banks to highly regulated industries—to quickly build and customize AI models, and why scalable, programmatic approaches to data labeling are game changers. Braden also gives us a behind-the-scenes look at Snorkel’s growth, fundraising journey (raising over $237 million to date!), and valuable lessons learned along the way. If you’re interested in the real-world applications of AI, SaaS growth strategies, or the evolving landscape of enterprise tech, you won’t want to miss this insightful conversation with one of AI’s innovative leaders.  Let’s jump in!  Show Notes:  00:00 "AI Success: Data-Driven Approach"  06:24 Startup Investment Stages Simplified  09:57 Strategic Momentum Drives Startup Success  13:16 Expanding Channels and Partnerships  14:33 AI Platform & Data Solutions Pricing  20:25 Focus on Evaluation Challenges  21:17 "Discover Snorkel Online"  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/snorkel-ai-raises-raises-85-million-in-series-c  https://www.thesaasnews.com/news/snorkel-ai-raises-100-million-in-series-d  Braden Hancock’s LinkedIn: https://www.linkedin.com/in/bradenhancock/  Snorkel AI’s LinkedIn: https://www.linkedin.com/company/snorkel-ai/  Snorkel AI’s Website: https://snorkel.ai/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    22min

  5. 7 DE AGO.

    Momants Raises €1M to Improve the Event Ticketing Experience

    In this episode of The SaaS CFO Podcast, host Ben Murray welcomes Jan Willem Van der Meer, co-founder and Chief Strategy Officer at Momants. Jan Willem shares his entrepreneurial journey, starting from building one of Europe’s major ticketing companies to launching Momants, an AI-powered platform designed to transform the events industry.  Discover how Momants is tackling the challenges of personalization and efficiency in event ticketing. Jan Willem explains how their solution integrates with existing ticketing systems to automate support, increase conversion, and create tailored marketing experiences for everything from festivals and concerts to museums and amusement parks.  Jan Willem also discusses the realities of founding and funding a SaaS startup, offering valuable lessons for aspiring entrepreneurs. If you’re interested in how AI is shaping the future of events, or if you’re a SaaS founder seeking inspiration and advice, this episode is filled with practical insights and forward-thinking ideas.  Show Notes:  00:00 Ticketing Company Rise and Sale  03:57 Challenges in Festival Ticketing  10:00 AI Startup's Initial $1M Investment  11:54 Supportive Network for Startup Success  14:35 "Building AI Partnerships with Innovators"  20:42 Balancing Revenue and Client Experience  22:39 Message Engagement and Client Onboarding  25:38 "WWF Moments Founder Chat"  Links:   SaaS Fundraising Stories: https://www.thesaasnews.com/news/momants-raises-1-million-in-pre-seed-funding  Jan Willem Van der Meer’s LinkedIn: https://www.linkedin.com/in/janwillemvdmeer/  Momant’s LinkedIn: https://www.linkedin.com/company/momants/  Momant’s Website: https://www.momants.ai/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    26min

  6. 31 DE JUL.

    Fisent Raises $2M to Help Enterprises Automate Repetitive Human-Dependent Tasks

    Welcome to another episode of The SaaS CFO Podcast! Today, host Ben Murray sits down with Adrian Murray, founder and CEO of Fisent Technologies—a Toronto-based, SaaS company that's making waves in the enterprise automation space. With a background in banking technology, consulting, and a previous ed tech startup, Adrian shares his fascinating entrepreneurial journey and reveals how Fisent pivoted from its original KYC-focused product to its flagship BizAI solution, thanks in part to the rise of generative AI models like OpenAI's GPT, Google's Gemini, and others.   In this conversation, Adrian discusses the complexities of automating content processing for highly regulated industries such as financial services, manufacturing, and healthcare. He gives real-world examples, including how Fisent is helping a specialty parts manufacturer in the nuclear industry save time and improve on-time delivery metrics by extracting detailed requirements from lengthy technical documentation. Adrian also dives into go-to-market strategies, focusing on partner-driven sales, transactional pricing models, and why speed—not just cost savings—is the primary value driver for Fisent’s enterprise customers.   Whether you're interested in SaaS pricing strategies, enterprise sales, or learning how AI is being applied to real-world business challenges, this episode is packed with actionable insights and entrepreneurial advice. Be sure to visit Fisent.com or connect with Fisent Technologies on LinkedIn for more information.   Show Notes:   00:00 Innovating KYC with Fisent Risk   03:28 AI-Powered KYC Automation   06:51 AI Streamlines Complex Order Processing   13:11 Partner-Driven Enterprise Strategy   17:22 Post-Sale Software Usage Challenges   18:42 Importance of Net Dollar Retention   21:40 "APIs: Demo Usability vs. Production"   Links:    SaaS Fundraising Stories: https://www.thesaasnews.com/news/fisent-technologies-expands-seed-round-to-2m   Adrian Murray’s LinkedIn: https://www.linkedin.com/in/adrianmurrray/   Fisent’s LinkedIn: https://www.linkedin.com/company/fisent/   Fisent’s Website: https://fisent.com/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    23min

  7. 24 DE JUL.

    Loti Raises $24M to Find Your Likeness and Brand on the Internet

    On today’s episode of The SaaS CFO Podcast, I sit down with Luke Arrigoni, founder of Loti, a trailblazing SaaS company using AI to help individuals, celebrities, and brands find—and remove—content that doesn’t belong on the internet. Luke brings a fascinating background, moving from academic math and early data science roles to building cutting-edge machine learning products well before “AI” became the buzzword it is today.  We dig into the story of how an unusual client project turned into a fast-growing business now protecting everyone from concerned consumers to household-name celebrities to major intellectual property holders. Luke doesn’t just share the Loti origin story, he also gets real about the lessons learned in raising $24 million in venture capital, how their go-to-market evolved, and why the company is now laser-focused on market share over pure revenue growth.  Whether you’re curious about using AI for digital protection, want to pick up fundraising tips, or just love real stories from SaaS founders in the trenches, this conversation delivers actionable insights and some seriously honest founder wisdom. Plus, Luke teases a big expansion for Loti on the horizon—so you’ll want to hear what’s coming next.  Show Notes:  00:00 From Math to AI Innovator  05:36 Accelerating Growth and VC Success  07:33 Rethinking Venture Capital Necessity  11:41 "Value of Directness and Balance"  15:43 "Shifting Focus: Growth to Market Share"  16:26 Market Share vs. Revenue Optimization  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/loti-ai-secures-16-2-million-in-series-a  Luke Arrigoni’s LinkedIn: https://www.linkedin.com/in/lukearrigoni/  Loti’s LinkedIn: https://www.linkedin.com/company/goloti/  Loti’s Website: https://www.lotiai.com/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    19min

  8. 17 DE JUL.

    Abacum Raises $100M+ to Become the Dominate FP&A Software

    In this episode of The SaaS CFO Podcast, I had the pleasure of speaking with Julio Martinez, co-founder and CEO of Abacum. Julio shares his path from investment banking and FP&A roles to building a top-tier financial planning and analysis platform that supports companies from Series B through IPO and beyond. He dives into how Abacum is redefining business planning for finance teams, empowering them to manage increasing complexity as they scale.  Julio discusses the fundraising journey, including what it took to secure over $100 million in capital and the different expectations at each round. He also breaks down the key SaaS metrics investors care about, strategies for efficient and sustainable growth, and the importance of building strong foundations rather than chasing shortcuts.  If you’re interested in metrics-driven growth, scaling SaaS businesses, or want a firsthand look at what it takes to lead a high-growth fintech startup, this episode is packed with actionable insights. Tune in to hear how Abacum is leveraging AI, developing a customer-obsessed platform, and what’s next on their roadmap.  Show Notes:   00:00 Versatile Business Planning Platform  04:23 Finance Targets in Diverse Sectors  07:08 Series B: From Ambition to Rationality  11:09 Building Strong, Sustainable Businesses  15:32 "Scaling Cold Outreach with Tech"  16:14 Targeted Email Outreach for CFOs  22:01 "Building Unbeatable, Sustainable Products"  23:43 "Building a Long-Term Iconic Business"  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/abacum-raises-25-million-in-series-a  https://www.thesaasnews.com/news/abacum-raises-60-million-in-series-b  Julio Martinez’s LinkedIn: https://www.linkedin.com/in/thejuliomartinez/  Abacum’s LinkedIn: https://www.linkedin.com/company/abacum-io/  Abacum’s Website: https://www.abacum.ai/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    25min
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Sobre

Ben Murray, The SaaS CFO, talks all things SaaS.

Informações

  • Criado por
    Ben Murray
  • Anos de atividade
    2021 - 2025
  • Episódios
    211
  • Classificação
    Livre
  • Site do podcast
    The SaaS CFO

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